askotter / Integrations / Google Ads + Zendesk

integration pair

Connect Google Ads and Zendesk for your business

Google Ads and Zendesk each hold numbers the other never sees. askotter reads both and tells you, by text, what they mean together.

● Google Ads · LIVE + ● Zendesk · COMING SOON

Book a Conversation → See how it works

the short answer

What do you get by connecting Google Ads and Zendesk?

askotter reads Google Ads and Zendesk side by side and puts both in one report for the business. The owner sees how activity in one leads to results in the other, gets an alert when a number moves and can ask questions by text.

From Google Ads: Campaign performance, Keyword data and quality scores, Ad group and creative performance.
From Zendesk: Ticket volume and resolution, CSAT scores, Agent performance.
Status: Zendesk is on the integration roadmap, so the matching described here starts when that connector ships.
Not for: Replacing Google Ads or Zendesk. Both keep working exactly as they do now.

why connect them

Why connect Google Ads and Zendesk

Google Ads spend sits beside your Stripe payments and booking records, so the return is counted from your own books. It fits into our Google Ads management work.

matching the records

How Google Ads and Zendesk records line up

Google Ads and Zendesk share no customer or visit identifier. askotter puts them on one timeline instead, so a change in Google Ads clicks can be read against what Zendesk recorded in the same hours.

Zendesk is on the integration roadmap, so the matching described here starts when that connector ships.

What each tool sees on its ownShow less

Google Ads on its own

Google Ads counts the conversions it can see through its own tag. It cannot tell a refunded sale from a kept one, or a junk lead from a good one.

Timing. Google Ads credits a conversion back to the date of the click, so yesterday's conversion count can still rise for days.

Access. The Google Ads API with read access to the account.

Zendesk on its own

Zendesk sees the complaint and how it was handled. It cannot see what the customer is worth or whether they bought again.

Timing. Zendesk timestamps every ticket, reply and status change.

Access. The Zendesk Support API with a read-only token.

Related guides

Why Your Google Ads Aren't Converting (And How to Fix It). Clicks without conversions is the most expensive problem in marketing.
Performance Max for Local Businesses: Where the Budget Goes. The campaign type that decides for you, and the reporting that follows.

questions

Questions about Google Ads + Zendesk

What can I learn by connecting Google Ads and Zendesk?

askotter puts Google Ads and Zendesk numbers in one report, so you can see where customers came from and why a number moved.

How does askotter connect Google Ads and Zendesk?

Live connections use a standard sign-in, and other tools use a file export. No developer is needed.

Is my data secure when connecting Google Ads and Zendesk?

askotter uses encrypted connections and role-based access, and you control who on your staff sees what.

Google Ads + Zendesk is coming soon

Talk to us about your timeline, and we will confirm the launch date before you commit.

Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.