software & saas

Your product ships weekly. Your marketing site has not changed since launch.

askotter builds the marketing site and runs the marketing around it: comparison pages, SEO, AI search and paid channels. You send changes as a message, and a person reviews each one before it goes live.

same day
first full draft back
by source
trials tracked to paid
$600/mo
managed, site included
Get a free auditGet a free proposal
the short answer

What does askotter do for software companies?

askotter builds the marketing site for a software company and runs the marketing around it: comparison and alternative pages, SEO, answer engine optimization and paid channels. Trials are tracked to paid conversions by source. It does not touch the application, product analytics or customer success. Self-managed starts at $99/mo and managed at $600/mo.

Answer engine optimization·Digital marketing pricing·Digital marketing by industry

what actually goes wrong

Four things that happen to a software company's marketing site.

The site is the oldest thing you own
The product moved three versions. The homepage still describes the version you launched with, because changing it means finding whoever set up the stack.
Review sites own your best query
Somebody searching "[your competitor] alternative" has already decided to change something. In most categories that page belongs to a review site or an affiliate, not to any product in the comparison.
Signups flatter the wrong channel
Reporting stops at the signup, so the channel sending the least serious traffic looks like the best one. The channel that actually produced paying accounts gets cut at the next budget review.
Content goes stale and nobody notices
A pricing change, a renamed feature, a dropped integration. The docs and the blog keep saying the old thing for months, and so do the AI assistants reading them.
the build, then the marketing

Site first, then the pages and channels that bring people to it.

1

Build the site, fast

Describe the product or hand over the URL you have. The first full draft comes back the same day, on your domain, with the page structure search engines need rather than one long scrolling page.

2

Publish the pages that convert

Comparison and alternative pages written honestly, including where the other product is stronger, because a page that pretends otherwise gets discounted by readers and by the models summarising these queries. Jobs-to-be-done content sits earlier in the same funnel.

3

Get named in AI answers

Buyers now ask assistants which tool to use. The work is making claims liftable, keeping facts consistent across the web, and publishing the machine-readable layer. Reported monthly by prompt.

4

Track trials to paid, by source

Conversions are attributed to the channel and the page that produced them, and judged on paid conversions rather than signups. Every recommendation is yours to approve before it runs.

before & after

What changes with askotter.

METRIC
BEFORE
AFTER
Marketing site changes
A ticket in the eng backlog
A message, previewed and live the same day
Comparison pages
Whatever a review site wrote about you
Written by you, honest about where you lose
Channel reporting
Signups per channel
Paid conversions per channel and per page
Your application
Not touched
Not touched. askotter runs the marketing, not the product

Ready to make the marketing site keep up with the product?

Point us at the site you have, or describe the product, and the first full draft comes back the same day. askotter runs the marketing and leaves your application alone.

Sign up for the free 14-day trial See how the build works →

Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.