Practical marketing advice. Written plainly.
Everything we know about SEO, PPC, analytics, and AI, written for business owners who want results, not buzzwords.
Performance Max for Local Businesses: Where the Budget Goes
The campaign type that decides for you, and the reporting that follows.
Questions to Ask Before You Let Anyone Run Your Marketing With AI
Ask these of us too. Our answers are at the bottom.
What a Marketing Hire Actually Costs a Local Business
The salary is the number people quote. It is rarely the number they pay.
What AI Website Builders Miss for a Business With a Front Door
The site looks finished. The details customers need are the ones it guessed.
Fake Reviews Are Rising and Google Is Pausing Profiles
The public banner on your listing is the part that costs you customers.
When Your Website Chatbot Gets It Wrong, You Own the Answer
A tribunal has already decided who is responsible for what the bot says.
Does Google Penalize AI Content? What the Traffic Data Shows
The dividing line is editorial review, and it is visible in the traffic data.
Why Small Businesses Quit Their AI Marketing Tools
Buying the tool is the easy part. Owning the output is the job.
Google Business Profile Suspended: How to Get It Back
Your listing disappeared overnight. Here is the path back.
AI Assistants Are Getting Your Business Details Wrong
Someone asked ChatGPT when you close. It answered with confidence.
LinkedIn Ads and HubSpot Attribution: Why the Numbers Disagree
HubSpot and LinkedIn are both reporting honestly. They just count different events over different windows.
Proving AI Search Is Worth It: Attribution Past the Session Count
The channel that moves revenue while showing up in your reports as direct traffic.
What Is llms.txt, and Does Your Business Need One?
A sensible idea, an easy afternoon, and a much smaller payoff than the people selling it suggest.
LinkedIn Ads to Salesforce: Why Your Attribution Is Broken
The gap between what LinkedIn claims and what your CRM shows is a measurement problem nobody set up correctly.
Conversion Rate Optimization When You Do Not Have Traffic for A/B Tests
A/B testing needs volume you do not have. You can still improve conversion rate; you just do it differently.
You Rank on Page One and Nobody Clicks. Here Is Why.
A page-one ranking that earns no clicks is a more solvable problem than a page-three ranking. It is also more annoying, because it looks like success.
Social Media for Electricians and Trades: What Actually Books Jobs
The goal is to be the person someone remembers when their panel starts tripping.
SEO for Roofing Companies: What Is Different About This Industry
Roofing search is a knife fight. The tactics that work for a dentist will get you nowhere.
SEO Forecasting: What the Models Get Wrong
Every SEO forecast is a chain of estimates multiplied together. Understanding which link is weakest tells you how much to trust the number.
The Marketing Metrics That Matter (and the Ones That Do Not)
Most marketing reports are long because the numbers in them are weak. A useful report is short.
What Your CFO Wants From Marketing Reporting
Marketing reports in leads. Finance reports in cash. The translation between them is where most budget arguments start.
Connecting Klaviyo and Google Ads: What It Is For
The integration is easy. Knowing which audiences to build, and what to do with them, is the part that produces returns.
Which Integrations Are Worth Connecting
An integration earns its place when it changes a decision. Most of them just move data from one screen you ignore to another.
Getting Cited in Perplexity, Gemini, and Google AI Mode
Four engines, four sets of habits, and a lot of advice that only ever tested one.
AEO for Law Firms: How AI Assistants Decide Which Attorney to Name
A referral channel that never rings, never emails, and never tells you it passed you over.
AEO for Contractors: Getting Named When Someone Asks AI for a Plumber
The referral now happens in a chat window, and nobody tells you that you lost it.
Why Nobody Can Find Your Business on Google
Work through these in order. It is usually one of the first three.
Service Pages or Blog Posts? A Local Guide
Most local businesses are writing the wrong pages in the wrong order.
Do Google Reviews Affect Rankings?
Yes, and the conversion effect is the bigger half.
SEO for Brick and Mortar Businesses
Your competition is four businesses nearby, and the basics decide it.
NAP Consistency and Local Citations Explained
Boring, unglamorous, and the reason a lot of local businesses are stuck.
Location Pages for Multi-Location Businesses
One page per real place, with something real on each one.
How to Rank in the Google Map Pack
Three slots, most of the clicks, and a different set of rules from ordinary search.
How to Show Up for Near Me Searches
You cannot optimize for the phrase, only for what it means.
How to Track AI Traffic in Google Analytics
It is already in your analytics. It is just filed under Referral with everything else.
GEO vs AEO vs SEO: What Each One Means
Three acronyms, one body of work, and a lot of people selling the difference.
Generative Engine Optimization: A Plain Guide
Some of it is new. Most of it is work you were already supposed to be doing.
How to Get Recommended by ChatGPT
There is no submit form. There is a set of signals, and most of them are off your website.
FAQ Schema for Local Businesses, Explained
The markup changed jobs. It now serves the machines that read your page.
How to Get Your Business Into Google AI Overviews
The box above the results is the new first position.
AEO for Local Businesses: Getting Cited by AI
Someone just asked an AI for a plumber in your town. What did it say?
Page Speed for Small Business Websites
Almost every slow local website is slow for the same three reasons.
Your Contact Page Is Losing You Customers
The last page before a customer becomes a customer. Usually the worst page on the site.
Website Navigation That Helps Customers
Your menu is a set of answers to customer questions.
Mobile Website Mistakes That Cost Local Businesses
Your customers are on a phone, and your site was designed on a laptop.
Website Usability Checklist for Small Businesses
Most local websites fail the same twelve checks. Here they are.
The 2026 SEO Checklist for Small Businesses
Everything that matters for SMB SEO in 2026, in one checklist.
How to Get More Customers from Google: A Practical Playbook
Seven levers, in priority order. Pull them in this sequence.
How to Use AI for SEO Content Without Sounding Like a Robot
AI writes the draft and a human editor makes it good. The workflow is below.
Why Your Google Ads Aren't Converting (And How to Fix It)
Clicks without conversions is the most expensive problem in marketing.
How Much Should a Small Business Spend on Marketing in 2026?
The honest framework for setting your marketing budget.
Best SEO Companies for Small Business in 2026 (And How to Vet Them)
Most "top 10" lists are paid placements. Here's how to vet for real.
How Long Does SEO Take? An Honest Timeline for Small Businesses
A realistic month-by-month timeline, without the "results in 30 days" lies.
How to Evaluate PPC Management Services (Before You Sign)
The wrong PPC manager costs you more than no PPC at all.
SEO vs PPC for Small Business: Which Should You Invest In First?
The honest answer is "it depends." Here's how to decide.
Google Business Profile: 12 Things Most Small Businesses Get Wrong
The free SEO asset most businesses leave broken.
Local SEO in 2026: What Moves the Needle
The local pack has three spots. Here's how to claim one.
Local SEO for Small Business: The Complete 2026 Guide
If your customers are local, this is the SEO that matters most.
Why Your Website Doesn't Generate Leads (and How to Fix It)
Traffic without conversions is just an expensive hobby.
How to Measure Marketing ROI When You're Not a Data Scientist
The right questions can do the work of a data team.
The Small Business Guide to Google Ads (Without Wasting Money)
The difference between burning money and buying customers.
Answer Engine Optimization: Why Google Rankings Aren't Enough in 2026
People are asking AI for recommendations. Is your business in the answers?
AI SEO Tools: What Agencies Use (and What They Charge You For)
Your agency uses AI too. They just charge you 10x more.
How to Tell If Your SEO Agency Is Actually Doing Anything
The uncomfortable checklist for your current agency.
Is $99/mo SEO Legit? What You Actually Get
You should be skeptical. The price has a specific explanation.
DIY SEO vs. Hiring an Agency: When to Make the Switch
You can do a lot yourself. But there's a ceiling.
How to Choose an SEO Agency (Without Getting Burned)
The questions they don't want you to ask.
What Should SEO Cost for a Small Business in 2026?
The honest answer nobody in this industry wants to give you.
More customers. Lower costs. Proof it's working.
Website + SEO from $99/mo self-managed, priced on the compute you use, or $600/mo managed. Managed with paid channels is $1,000/mo. A website that gets better every month. Transparent platform included free.
Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.