A small business marketing blog, written plainly.
SEO, ads and AI search advice for owners who run the business themselves. 79 posts, sorted by subject.
Local SEO and Google Business Profile
How to Write a Google Business Profile Description
Your Google Business Profile description is a short pitch to someone deciding whether to call, and it follows a few clear rules.
Fake Reviews Are Rising and Google Is Pausing Profiles
The public banner on your listing is the part that costs you customers.
Google Business Profile Suspended: How to Get It Back
Your listing disappeared overnight. Here is the path back.
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- SEO for Roofing Companies: What Is Different About This Industry
- Why Nobody Can Find Your Business on Google
- Do Google Reviews Affect Rankings?
- NAP Consistency and Local Citations Explained
- Location Pages for Multi-Location Businesses
- How to Rank in the Google Map Pack
- How to Show Up for Near Me Searches
- Google Business Profile: 12 Things Most Small Businesses Get Wrong
SEO for small businesses
How to Choose a Chiropractic SEO Company
What a chiropractic SEO company should do for you, what it should cost, and the warning signs to watch for.
Dental SEO Services: What to Expect Each Month
A plain account of the work a dental SEO service should do and how to tell whether it is paying off.
SEO for Accounting Firms: How Local CPAs Get Found
Local accounting firms win search by matching the tax calendar and the exact services people look for.
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- You Rank on Page One and Nobody Clicks. Here Is Why.
- Service Pages or Blog Posts? A Local Guide
- SEO for Brick and Mortar Businesses
- The 2026 SEO Checklist for Small Businesses
- How to Get More Customers from Google: A Practical Playbook
- Best SEO Companies for Small Business in 2026 (And How to Vet Them)
- How Long Does SEO Take? An Honest Timeline for Small Businesses
- Local SEO in 2026: What Moves the Needle
- Local SEO for Small Business: The Complete 2026 Guide
- How to Tell If Your SEO Agency Is Actually Doing Anything
- Is $99/mo SEO Legit? What You Actually Get
- DIY SEO vs. Hiring an Agency: When to Make the Switch
- How to Choose an SEO Agency (Without Getting Burned)
- What Should SEO Cost for a Small Business in 2026?
Answer engine optimization
Every AEO Tool Checklist Assumes You Have a Marketing Team
The right question, asked of the wrong buyer.
AI Assistants Are Getting Your Business Details Wrong
Someone asked ChatGPT when you close. It answered with confidence.
What Is llms.txt, and Does Your Business Need One?
A sensible idea, an easy afternoon, and a much smaller payoff than the people selling it suggest.
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- AEO for Law Firms: How AI Assistants Decide Which Attorney to Name
- AEO for Contractors: Getting Named When Someone Asks AI for a Plumber
- How to Get Recommended by ChatGPT
- FAQ Schema for Local Businesses, Explained
- How to Get Your Business Into Google AI Overviews
- AEO for Local Businesses: Getting Cited by AI
AI search and generative engine optimization
Proving AI Search Is Worth It: Attribution Past the Session Count
The channel that moves revenue while showing up in your reports as direct traffic.
Getting Cited in Perplexity, Gemini, and Google AI Mode
Four engines, four sets of habits, and a lot of advice that only ever tested one.
How to Track AI Traffic in Google Analytics
It is already in your analytics. It is just filed under Referral with everything else.
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PPC and Google Ads
Chiropractor PPC: A Practical Google Ads Guide
A chiropractic ad account works when it is narrow, local and measured on booked new patients.
Auto Repair PPC: A Google Ads Guide for Shop Owners
Google Ads can fill empty bays when the account is built around the jobs your shop does and the calls that turn into repair orders.
Google Ads for Law Firms: Lawyer PPC for Small Firms
A small law firm can compete in Google Ads by narrowing where and what it bids on, and by answering the phone fast.
Website usability and conversion
Conversion Rate Optimization for Med Spa Websites
Med spa visitors hesitate for predictable reasons, and most of them can be answered on the page.
Conversion Rate Optimization for HVAC Websites
An HVAC website earns its keep when a homeowner with a broken system can find your number, trust you, and book in under a minute.
What AI Website Builders Miss for a Business With a Front Door
The site looks finished. The details customers need are the ones it guessed.
Content marketing
Does Google Penalize AI Content? What the Traffic Data Shows
The dividing line is editorial review, and it is visible in the traffic data.
How to Use AI for SEO Content Without Sounding Like a Robot
AI writes the draft and a human editor makes it good. The workflow is below.
Marketing strategy and budgets
Optometrist SEO and Marketing for Independent Practices
An independent optometry practice competes with retail chains by being specific, local and easy to book.
Questions to Ask Before You Let Anyone Run Your Marketing With AI
Ask these of us too. Our answers are at the bottom.
What a Marketing Hire Actually Costs a Local Business
The salary is the number people quote. It is rarely the number they pay.
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- When Your Website Chatbot Gets It Wrong, You Own the Answer
- LinkedIn Ads and HubSpot Attribution: Why the Numbers Disagree
- LinkedIn Ads to Salesforce: Why Your Attribution Is Broken
- Conversion Rate Optimization When You Do Not Have Traffic for A/B Tests
- Social Media for Electricians and Trades: What Actually Books Jobs
- The Marketing Metrics That Matter (and the Ones That Do Not)
- What Your CFO Wants From Marketing Reporting
- How Much Should a Small Business Spend on Marketing in 2026?
- SEO vs PPC for Small Business: Which Should You Invest In First?
- Why Your Website Doesn't Generate Leads (and How to Fix It)
- How to Measure Marketing ROI When You're Not a Data Scientist
- Answer Engine Optimization: Why Google Rankings Aren't Enough in 2026
Marketing tools and integrations
Why Small Businesses Quit Their AI Marketing Tools
Buying the tool is the easy part. Owning the output is the job.
SEO Forecasting: What the Models Get Wrong
Every SEO forecast is a chain of estimates multiplied together. Understanding which link is weakest tells you how much to trust the number.
Connecting Klaviyo and Google Ads: What It Is For
The integration is easy. Knowing which audiences to build, and what to do with them, is the part that produces returns.
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