Measurement Architecture

Analytics Implementation

See what's working, and fix what isn't.

The problem

Your tracking is broken and you may not know it. Conversions double-count and events fire at random. GA4 does not match Stripe, so you decide on bad data.

How we fix it

We rebuild your tracking from scratch: GA4 set up right, conversions checked against real transactions, cross-domain gaps closed. Agents watch the data and flag problems early.

Clean data, GA4 numbers that match Stripe, and a measurement foundation you can decide on.

what's included

Analytics Implementation: what you get

01

Know exactly which marketing channels drive real revenue

02

See the full customer journey from first visit to purchase

03

Catch problems like broken pages, traffic drops, and conversion issues before they cost you money

04

Make confident budget decisions based on accurate data

05

Stop guessing which campaigns are working and which aren't

What we measure

analytics implementation · key metricsMEASUREMENT ARCHITECTURE
DATA ACCURACY SCORE
98.4%
↑ 12pts
TRACKING COVERAGE PERCENTAGE
94%
↑ 8%
REVENUE RECONCILIATION RATE
99.1%
↑ 2pts
EVENT CONSISTENCY AUDIT
< 0.5%
↓ 3pts
answer engines and landing pages

Assistant traffic arrives unlabelled.

Referrals from ChatGPT, Perplexity and AI Overviews reach GA4 inconsistently and often land in direct, so the channel growing fastest is the one most businesses cannot see in their own reporting. Separating it out is measurement work, and it is what makes the figures below checkable on your own account.

+146% average growth in sessions referred by AI assistants client GA4 · 180 days
4x faster than the same clients' overall traffic growth client GA4 · 180 days
+165% average growth in engaged sessions from assistant referrals client GA4 · 180 days
+360% average growth in conversions from assistant traffic client GA4 · 180 days

Average of each client's own percentage change, measured in that client's Google Analytics over 180 days. Assistant referrals begin from a small base for most local businesses, so percentages move a long way in both directions. Results vary widely by client, and the average describes the group. The full method, and what this cannot do →

01 · Get named
Answer engine optimization (AEO / GEO)

An agent audits how ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews describe the business today, reconciles the facts they have wrong, rewrites pages so a sentence can be lifted and attributed, publishes the schema and llms.txt layer, and reports monthly which prompts returned you and which returned a competitor.

How the AEO work runs →
02 · Convert it
Landing page optimization

Landing pages are instrumented as their own step, so a page that gets traffic and produces nothing shows up as a page problem.

Both are included in every plan from $99/mo, because the same audit and the same human review produce them.

trusted by

Some of the successes from our clients.

Financial Services
client
since Jan 2026
Jan 2026Jun 2026
$44.4k
est. monthly click value
2,014
organic keywords
1,570
clicks / mo
↑ +3,770 keywords in 3 months
Healthcare / Prosthodontics
client
since Jan 2026
Jan 2026Jun 2026
$3.12k
est. monthly click value
217
organic keywords
112
clicks / mo
↑ +3,280 rank positions in 3 months

Source: SpyFu organic data, June 2026

Tools that power this service

All data feeds into your askotter data lake. Every metric is cross-platform by default.

AI recommends. You decide.

Log into askotter and see every task, change, and result as it happens. A person reviews every recommendation before it ships. No waiting for a monthly report. You see the same view we do.

Real-time work log

See every action as it happens. No waiting for reports.

Data-backed decisions, human-approved

Every recommendation shows the data behind it. Agents suggest. Your team approves.

Your data lake + saved insights

Ask questions yourself. Save AI responses as notes and share insights across departments.

app.askotter.ai/services/work-log
WORK LOG
METRICS
CHANGES
TODAY · ANALYTICS IMPLEMENTATION
09:14CHANGECampaign budget adjustment: +$120/day to top performer
09:31AUDITTechnical audit complete. 3 issues found, 2 fixed.
10:45ANALYSISRoot cause: Landing page load time 4.2s → 1.8s after fix
11:12REPORTWeekly forecast updated. Revenue pacing +14% vs target.
13:08ACTIONNew A/B test launched: headline variant B on /pricing
14:30ALERTCompetitor price change detected. Recommendation pending.
pricing

Two ways to run it.

Do you want to run it yourself or have us run it? Every plan includes full access to your askotter data lake. Agents learn your business and get sharper over time.

You drive the builder and ship the changes Whiskers suggests. The platform does the analysis.

Self-managed plan
What is includedSelf-managed$99/moWebsite, SEO and the platform. Compute-based after that.
Website and SEO
AI web builder, unlimited editsIncluded
Your site hosted on your own domainIncluded
SEO: keywords, on-page, schema, rank trackingIncluded
AI content recommendations, ready to publishIncluded
Answer engine optimizationIncluded
askotter platform and data lakeIncluded
Paid channels
Google Ads + Meta Ads, connected and trackedAdd per channel
AI bidding and budget recommendationsWith each channel
True ROAS against your real revenueWith each channel
How it runs
Who ships each changeYou
A person reviews every change before it shipsNot included
Ad accountsYours, you keep them
What moves the priceThe compute you use
Cancel anytimeIncluded
Start free

The $99/mo covers your website and SEO on the platform. After that the price is compute-based. Ask Whiskers to run more analysis, or to watch more ad channels for you, and the bill scales with how much you use.

No setup fee. Ad spend is billed to you by Google and Meta.

Want a person to run it for you?

Our team builds and runs it. A person reviews every AI recommendation before it ships.

Human-in-the-loop plans compared
What is includedPopularManaged SEO$600/moWe build it and run the SEO.Managed + Ads$1,000/moEverything in Managed SEO, plus Google Ads and Meta Ads run by our team.
Website and SEO
We build and host your websiteIncludedIncluded
Monthly SEO, done for youIncludedIncluded
Content written, reviewed and publishedIncludedIncluded
Answer engine optimization, run for youIncludedIncluded
One site refresh per yearIncludedIncluded
askotter platform and data lakeIncludedIncluded
Paid channels
Google Ads + Meta Ads managementNot includedIncluded
Monthly performance reviewsNot includedIncluded
Ad budgetNot neededUnder $10K/mo
How it runs
Who ships each changeOur teamOur team
A person reviews every change before it shipsIncludedIncluded
Email marketing waterfallSetupFully managed
Strategy callsNot includedMonthly
Website is yours after six monthsIncludedIncluded
Get a free auditGet a free audit

No setup fee. Cancel anytime. Ad spend is billed to you by Google and Meta.

Want to talk it through first? Book a 20-minute demo

Prefer to run it yourself?

the team, and the results

Who is behind it, and what clients have seen.

Where the team comes from
Y Combinator

Founders who are alumni of the Y Combinator network.

What they built before
Meta · Amazon

Alumni who shipped measurement and ranking systems at consumer scale.

What they did with it
0 → 1, then exited

Serial founders who took companies from zero to a working business, then sold them.

Search Console · last 90 days vs. prior 90
+16%

Average growth in organic clicks, per client.

Search Console · last 90 days vs. prior 90
+323%

Average growth in pages earning search impressions, per client.

GA4 · 180 days after AEO started
+146%

Average growth in sessions referred by AI assistants, per client.

Averages of each client’s own percentage change, measured in that client’s Google Search Console and Google Analytics. Results vary widely by client, and some clients fell over the window. Team background: Y Combinator, Meta and Amazon are not affiliated with askotter and do not endorse it.

Start with Analytics Implementation.

Social that drives revenue you can trace.

Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.

the shift

The shops down the street already run on AI.
The data proves it pays.

Auto shops, dental offices, cafés and salons. The local businesses winning right now compete on AI and data. askotter puts those same tools on your side, priced for a business your size.

0% of small businesses already use AI-enabled tools U.S. Chamber of Commerce, 2024
0% projected annual growth of the AI market through 2030 Grand View Research
more likely to win customers when decisions are data-driven McKinsey Global Institute
$0T AI's projected boost to the global economy by 2030 PwC

The same tools the shops down the street use, from $99/mo.