Measurement Architecture

Marketing analytics built on numbers you can trust.

See which channels bring customers, starting with a GA4 setup that adds up.

the short answer

What does askotter marketing analytics include?

askotter marketing analytics starts with a GA4 audit and setup, then checks conversions against real transactions and closes cross-domain tracking gaps. Agents watch the data afterwards and flag problems early, and a person reviews each change. askotter plans start at $99 a month self-managed or $600 a month managed.

The problem

Tracking breaks without anyone noticing. Conversions double-count, events fire at random, and GA4 stops matching what you were paid, so decisions get made on bad data.

How we fix it

We rebuild your tracking from scratch: GA4 set up right, conversions checked against real transactions, cross-domain gaps closed. Agents watch the data and flag problems early.

Clean data, GA4 numbers that match Stripe, and a measurement foundation you can decide on.

Marketing Analytics: what you get

  • GA4 set up so its numbers match your real bookings and sales
  • Know which marketing channels bring real revenue
  • See the path from first visit to booking
  • Catch broken pages, traffic drops and conversion issues before they cost you money

GA4 setup and conversion tracking

Conversions get defined, events fire once and cross-domain gaps get closed, so GA4 matches what you were paid. Referrals from ChatGPT and AI Overviews get separated out of direct traffic too.

pricing

Two ways to run it.

Run it yourself or have our team run it. Every plan is laid out on digital marketing pricing.

You drive the builder and ship the changes Whiskers suggests. The platform does the analysis.

Self-managed plan
Self-managed$99/moWebsite, SEO and the platform. Compute-based after that.
Website and SEO
AI web builder, unlimited editsIncluded
Your site hosted on your own domainIncluded
SEO: keywords, on-page, schema, rank trackingIncluded
AI content recommendations, ready to publishIncluded
Answer engine optimizationIncluded
askotter dashboard and change logIncluded
Paid channels
Google Ads + Meta Ads, connected and trackedAdd per channel
AI bidding and budget recommendationsWith each channel
True ROAS against your real revenueWith each channel
How it runs
Who ships each changeYou
A person reviews every change before it shipsNot included
Ad accountsYours, you keep them
What moves the priceThe compute you use
Cancel anytimeIncluded
Sign up for the free 14-day trial

The $99/mo covers your website and SEO on the platform. After that the price is compute-based. Ask Whiskers to run more analysis, or to watch more ad channels for you, and the bill scales with how much you use.

No setup fee. Ad spend is billed to you by Google and Meta.

Want a person to run it for you?

Our team builds and runs it. A person reviews every AI recommendation before it ships.

Human-in-the-loop plans compared
What is includedPopularManaged SEO$600/moWe build it and run the SEO.Managed + Ads$1,000/moEverything in Managed SEO, plus Google Ads and Meta Ads run by our team.
Website and SEO
We build and host your websiteIncludedIncluded
Monthly SEO, done for youIncludedIncluded
Content written, reviewed and publishedIncludedIncluded
Answer engine optimization, run for youIncludedIncluded
One site refresh per yearIncludedIncluded
askotter dashboard and change logIncludedIncluded
Paid channels
Google Ads + Meta Ads managementNot includedIncluded
Monthly performance reviewsNot includedIncluded
Ad budgetNot neededUnder $10K/mo
How it runs
Who ships each changeOur teamOur team
A person reviews every change before it shipsIncludedIncluded
Email marketing waterfallSetupFully managed
Strategy callsNot includedMonthly
Website is yours after six monthsIncludedIncluded
Get a free proposalGet a free proposal

No setup fee. Cancel anytime. Ad spend is billed to you by Google and Meta.

Want to talk it through first? Book a 20-minute demo

Prefer to run it yourself?

questions

Marketing Analytics: common questions

What does analytics setup include?

A GA4 audit and setup, conversions checked against real transactions, cross-domain gaps closed, and ongoing monitoring that flags problems early.

How do I know if my analytics are broken?

If GA4 does not match your bookings or sales, or conversions double count, your tracking needs work. The free audit shows what is wrong.

Which tools does askotter connect?

GA4, Google Ads, Meta Ads and Search Console, plus the booking and payment tools listed on the integrations page.
the team, and the results

Who is behind it, and what clients have seen.

Where the team comes from
YCombinator

Founders who are alumni of the Y Combinator network.

What they built before
MetaAmazon

Alumni who shipped measurement and ranking systems at consumer scale.

What they did with it
0 → 1, then exited

Serial founders who took companies from zero to a working business, then sold them.

Search Console · last 3 months vs. the prior 3
+109%

Average growth in organic clicks, per client.

Search Console · last 3 months vs. the prior 3
+124%

Median client growth in organic clicks, the middle of the cohort.

GA4 · 180 days after AEO started
+146%

Average growth in sessions referred by AI assistants, per client.

Averages of each client’s own percentage change, measured in that client’s Google Search Console and Google Analytics. Results vary widely by client, and every client with a baseline grew over the window. Team background: Y Combinator, Meta and Amazon are not affiliated with askotter and do not endorse it.

Start with Marketing Analytics.

See which channels bring customers, starting with a GA4 setup that adds up.

Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.