Content Strategy
Content that brings customers to you on Google, ChatGPT, and beyond.
The problem
You publish content and hope it works. Posts get traffic, but no one knows which ones lead to sales. Strategy runs on keyword volume, with no buyer data in it.
How we fix it
askotter maps which content shows up in buying journeys. We see what people read before they buy. Strategy centers on the content that converts.
Content ranked by revenue, with topic clusters built around real buying behavior and performance tracked by attribution.
Content Strategy: what you get
Content that ranks on Google and gets cited by AI answer engines
More inbound leads from people actively searching for what you sell
Authority in your market that makes customers trust you before they ever talk to sales
Visibility across traditional search, AI Overviews, ChatGPT, and Perplexity
A growing library of content that compounds in value over time
What we measure
Content is what gets extracted.
An assistant answering a question reads the top results and lifts a claim out of one of them, which makes the shape of a page decide whether it can be quoted at all. A page that buries its answer in the ninth paragraph ranks fine and gets cited rarely.
What gets a page quotedShow less
The same content then has to convert, which is the other half of this.
Average of each client's own percentage change, measured in that client's Google Analytics over 180 days. Assistant referrals begin from a small base for most local businesses, so percentages move a long way in both directions. Results vary widely by client, and the average describes the group. The full method, and what this cannot do →
An agent audits how ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews describe the business today, reconciles the facts they have wrong, rewrites pages so a sentence can be lifted and attributed, publishes the schema and llms.txt layer, and reports monthly which prompts returned you and which returned a competitor.
How the AEO work runs →The pages that carry an offer get built and tested as conversion pages, with the offer and the call placement doing the work.
Both are included in every plan from $99/mo, because the same audit and the same human review produce them.
Some of the successes from our clients.
Source: SpyFu organic data, June 2026
Tools that power this service
All data feeds into your askotter data lake. Every metric is cross-platform by default.
AI recommends. You decide.
Log into askotter and see every task, change, and result as it happens. A person reviews every recommendation before it ships. No waiting for a monthly report. You see the same view we do.
See every action as it happens. No waiting for reports.
Every recommendation shows the data behind it. Agents suggest. Your team approves.
Ask questions yourself. Save AI responses as notes and share insights across departments.
Two ways to run it.
Do you want to run it yourself or have us run it? Every plan includes full access to your askotter data lake. Agents learn your business and get sharper over time.
You drive the builder and ship the changes Whiskers suggests. The platform does the analysis.
| What is included | Self-managed$99/moWebsite, SEO and the platform. Compute-based after that. |
|---|---|
| Website and SEO | |
| AI web builder, unlimited edits | Included |
| Your site hosted on your own domain | Included |
| SEO: keywords, on-page, schema, rank tracking | Included |
| AI content recommendations, ready to publish | Included |
| Answer engine optimization | Included |
| askotter platform and data lake | Included |
| Paid channels | |
| Google Ads + Meta Ads, connected and tracked | Add per channel |
| AI bidding and budget recommendations | With each channel |
| True ROAS against your real revenue | With each channel |
| How it runs | |
| Who ships each change | You |
| A person reviews every change before it ships | Not included |
| Ad accounts | Yours, you keep them |
| What moves the price | The compute you use |
| Cancel anytime | Included |
| Start free | |
The $99/mo covers your website and SEO on the platform. After that the price is compute-based. Ask Whiskers to run more analysis, or to watch more ad channels for you, and the bill scales with how much you use.
No setup fee. Ad spend is billed to you by Google and Meta.
Want a person to run it for you?
Our team builds and runs it. A person reviews every AI recommendation before it ships.
| What is included | PopularManaged SEO$600/moWe build it and run the SEO. | Managed + Ads$1,000/moEverything in Managed SEO, plus Google Ads and Meta Ads run by our team. |
|---|---|---|
| Website and SEO | ||
| We build and host your website | Included | Included |
| Monthly SEO, done for you | Included | Included |
| Content written, reviewed and published | Included | Included |
| Answer engine optimization, run for you | Included | Included |
| One site refresh per year | Included | Included |
| askotter platform and data lake | Included | Included |
| Paid channels | ||
| Google Ads + Meta Ads management | Not included | Included |
| Monthly performance reviews | Not included | Included |
| Ad budget | Not needed | Under $10K/mo |
| How it runs | ||
| Who ships each change | Our team | Our team |
| A person reviews every change before it ships | Included | Included |
| Email marketing waterfall | Setup | Fully managed |
| Strategy calls | Not included | Monthly |
| Website is yours after six months | Included | Included |
| Get a free audit | Get a free audit | |
No setup fee. Cancel anytime. Ad spend is billed to you by Google and Meta.
Want to talk it through first? Book a 20-minute demo
Prefer to run it yourself?
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Who is behind it, and what clients have seen.
Founders who are alumni of the Y Combinator network.
Alumni who shipped measurement and ranking systems at consumer scale.
Serial founders who took companies from zero to a working business, then sold them.
Average growth in organic clicks, per client.
Average growth in pages earning search impressions, per client.
Average growth in sessions referred by AI assistants, per client.
Averages of each client’s own percentage change, measured in that client’s Google Search Console and Google Analytics. Results vary widely by client, and some clients fell over the window. Team background: Y Combinator, Meta and Amazon are not affiliated with askotter and do not endorse it.
Start with Content Strategy.
Social that drives revenue you can trace.
Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.