Signup to operating, screen by screen.
The whole thing, in order: the first scan that starts before your account exists, the board that shows what changed and what it did, the text that asks before anything is touched, and the receipt afterwards. Then, further down, the platform all of that runs on. Nothing here is a locked tier.
Every screen below is the real interface, rebuilt in HTML for this page, with no screenshots of a live account. The clinic, the businesses, the phone number and every figure in them are invented, because the live product is a working account and naming a customer on a marketing page is not ours to do.
Six things it does, while you work.
Each one is a screen further down this page, most of them animated. Hover any of them to hold it still.
It watches every page
Every page checked daily. When one changes, the change itself is recorded, down to the wording.
Change Intelligence →It audits the site
Five pillars, scored the way a search engine and an answer engine read a page.
The SEO audit →It finds what to fix
Striking-distance rankings and dead forms, ranked by what each fix is worth.
Opportunity finder →A human signs it off
Nothing material ships on its own. A person signs off, and every decision is logged.
How review works →It ships and keeps a copy
The change goes live and the old version is kept, so a bad call is one click back.
The builder →It measures what it did
Calls and forms against the change that caused them, from your own Search Console and GA4.
See it running →Five screens and a phone number make up the whole product.
Everything below is the owner's side of askotter: what lands in your account, what arrives on your phone, and what happens when you reply. None of it needs training, and your site only changes when you say so.
The first minute is spent reading your site.
You give us your address and the crawl starts at the signup field, before your account even exists.
What the first scan findsShow less
By the time you have finished signing up there is a list of things about your own site, some of which you did not know. One of them is usually bad news, because an honest first scan includes the uncomfortable parts.
An illustration of the product, rebuilt in HTML for this page. The clinic, the domain, the phone number and every figure in it are invented. Nothing changes on your site without your yes, and every change can be undone.
An audit you can act on in under a minute.
Every tool in this category opens with a list of ninety-four issues and a score out of a hundred, which is a way of making a problem someone else's.
The three sentencesShow less
This opens with three sentences: one thing you already got right, one thing costing you work today, and what happens from here.
Your sciatica article is your strongest page.
“Understanding Sciatica” brings in more readers than any other page you have. Leave it exactly as it is.
2 pages won’t load for visitors.
“Neck Pain Treatment” and “Contact” show an error instead of the page. Anyone who clicks them hits a dead end.
I’ll tell you the moment anything changes.
From now on I check all 43 pages every few minutes. If your booking button breaks at 2am, you’ll know.
An illustration of the product, rebuilt in HTML for this page. The clinic, the domain, the phone number and every figure in it are invented. Nothing changes on your site without your yes, and every change can be undone.
What changed, what it did, what to do.
Three columns, always in that order, one interpreted sentence per change. A change with no consequence attached is trivia, so the middle column is where a connected Google account earns its keep, and where it is missing, the empty slot says so out loud.
An illustration of the product, rebuilt in HTML for this page. The clinic, the domain, the phone number and every figure in it are invented. Nothing changes on your site without your yes, and every change can be undone.
A dashboard that can say nothing needs you.
Software that always has something urgent to show you trains you to stop looking.
Why quiet gets its own screenShow less
Quiet is the normal state of a well-run site, so quiet gets its own screen and says the number out loud: fourteen days in a row where nothing needed a decision.
An illustration of the product, rebuilt in HTML for this page. The clinic, the domain, the phone number and every figure in it are invented. Nothing changes on your site without your yes, and every change can be undone.
The decision fits in one word.
When something breaks, a text arrives on your phone. It says what broke, what it is costing, and what the fix would be.
The three repliesShow less
DETAILS if you want the reasoning, YES if you do not. Then a receipt, then UNDO, which keeps working afterwards.
An illustration of the product, rebuilt in HTML for this page. The clinic, the domain, the phone number and every figure in it are invented. Every yes becomes a row in your activity log with a one-click undo. Nothing changes on your site without your yes, and every change can be undone.
Ask for a page in a text. Read it before it exists.
This is the loop the whole product is built around, and the part in the middle is the part that matters.
What comes backShow less
What comes back is a link to a real page at an address only you can reach. You read it. Then you reply YES, and the same address becomes your own domain.
An illustration of the product, rebuilt in HTML for this page. The clinic, the domain, the phone number and every figure in it are invented. Nothing publishes from a text alone. The preview link comes first, every time. Nothing changes on your site without your yes, and every change can be undone.
Nothing changes without your yes, and the yes is on file.
A promise about permission is worth nothing unless the permission is recorded. Every row carries the exact words that authorised it, kept for twelve months, with a Revert that still works.
Even the rules you teach itShow less
Even teaching it to stop nagging you is logged as a change, because a rule you cannot see is a black box.
An illustration of the product, rebuilt in HTML for this page. The clinic, the domain, the phone number and every figure in it are invented. Nothing changes on your site without your yes, and every change can be undone.
Eight channels on one screen, turned on one at a time.
Search, AI answers, the map, ads, social, email, direct and referrals. Two of them you cannot switch on at all, because they only measure.
How a channel turns onShow less
The rest turn on when you reply yes, and each one says honestly why it is off and what it would cost to try.
An illustration of the product, rebuilt in HTML for this page. The clinic, the domain, the phone number and every figure in it are invented. Nothing changes on your site without your yes, and every change can be undone.
Ads tuned by the numbers Google cannot see.
Google Ads knows what a click cost. It does not know your hours, which page the click landed on, or whether anyone booked. This screen reads all four together.
Which changes wait for your yesShow less
Two kinds of change. The ones inside the rules you wrote, a search term that never books, a day you are closed, happen on their own and are reported here. The ones that move money wait on a text, and the text carries the maths. The account stays yours and Google bills you directly.
An illustration of the product, rebuilt in HTML for this page. The clinic, the domain, the phone number and every figure in it are invented. The rules that decide what is automatic and what asks first are set by you, in plain words, and can be changed by text. Nothing changes on your site without your yes, and every change can be undone.
Three ways to connect Google. None of them are homework.
Connecting analytics is normally filed under Settings and phrased as a chore, so it never happens, so half the product stays dark.
The two situationsShow less
Here every row is phrased as the question it answers, and there are paths for the two situations most owners are in: someone else holds the login, or the account was never created.
An illustration of the product, rebuilt in HTML for this page. The clinic, the domain, the phone number and every figure in it are invented. Nothing changes on your site without your yes, and every change can be undone.
Every change pinned to the line it moved.
A traffic chart on its own is a shape. Each marker here is a specific change on a specific day, with what followed it in plain words, including the two answers reporting usually refuses to give: no extra wins yet, so nothing claimed, and too early to call.
How the money figures are setShow less
Money figures use the value you set for a booking. We never invent one.
An illustration of the product, rebuilt in HTML for this page. The clinic, the domain, the phone number and every figure in it are invented. Dollar figures use the value you set for a booking. We never invent one for you. Nothing changes on your site without your yes, and every change can be undone.
One summary a week, in four lines.
The same week, sent both ways, because owners are not all the same person. Four lines on the phone for the one reading between patients, the same four in an email for the one who reads at a desk.
How the digest endsShow less
Either one ends with a single thing worth doing, and replying to it is the whole interaction.
Morning, Dr. Bromberg. The week on brombergchiropractic.com, in four lines.
An illustration of the product, rebuilt in HTML for this page. The clinic, the domain, the phone number and every figure in it are invented. Nothing changes on your site without your yes, and every change can be undone.
The machinery behind those five screens.
Below is the platform itself: the crawler, the audit, the analytics layer and the work board that the owner-facing product sits on top of.
Why it is shown at allShow less
You never have to open any of it. It is here because you should be able to check that the simple screens above are backed by something real, and because the people running askotter accounts work in it every day.
Every page you have, checked every day.
Change Intelligence crawls the whole site and records what changed, when it changed, and what happened next.
What a broken form looks like hereShow less
A theme update that quietly breaks a form on mobile normally goes unnoticed until a month of enquiries has gone. Here it is a row with a diff attached.
Change Intelligence in the askotter portal. Example workspace, invented data.
One score, five pillars, and the list ranked.
The SEO audit scores the site the way a search engine and an answer engine read it: can it tell what you do, is it structured, can a fact be lifted off the page, is anything blocking a visitor, and is your business clearly defined. Then it files what it finds as work, worst first.
The SEO audit in the askotter portal. Example workspace, invented data.
Your own numbers, read live from Google.
Insights reads Google Analytics and Search Console directly, so what you see is the account itself, current to the day.
What it readsShow less
Clicks, impressions, positions and the calls and forms they produced, on the same page, over the same window.
Insights in the askotter portal. Example workspace, invented data.
Plain English, over your own data.
The question most owners actually have is "which pages brought me work, and what changed on them".
How an answer is checkedShow less
Chat answers it against the connected sources and links every figure back to the row it came from, so every answer can be checked.
Chat in the askotter portal. Example workspace, invented data.
Swimlanes are the parts that run themselves.
Each swimlane is one job on a schedule: audit the site, watch the pages, find the striking-distance rankings, chase a quote that went quiet.
How a run is loggedShow less
They run whether or not you open the portal, and every run is logged with what it did and how long it took.
Swimlanes in the askotter portal. Example workspace, invented data.
The swimlane store. Example workspace, invented data.
The log is the whole point.
Every run, on every account, newest first, with what triggered it and how long it took. This is the screen that makes the rest of it checkable. If the platform did something to your site, it is in here.
The agency activity log in the askotter portal. Example workspace, invented data.
Every account, ranked by what it is worth to fix.
Running one site, this is a work queue. Running forty, it is Monday morning's list for the whole book, already found and priced.
What a signal carriesShow less
Each signal carries the account, the source it came from, the change to make, and what that change is worth.
The portfolio view in the askotter portal. Example workspace, invented data.
The site itself lives here too.
Sites is where the build lands: your live site, anything in draft, and a snapshot of whatever you moved across from. Every version is kept, so a change that costs you calls is one click back.
Sites in the askotter portal. Example workspace, invented data.
Design sign-off in the askotter portal. Example workspace, invented data.
An enquiry still has to become a job.
Contacts holds everyone who came in through the site, and Campaigns is what you send them.
The follow-ups it sendsShow less
A quote that went quiet after five days, a boiler service due a year on, a cold snap in your area. The site knows who came from where, so each follow-up fits the person it goes to.
Contacts in the askotter portal. Example workspace, invented data.
Campaigns in the askotter portal. Example workspace, invented data.
It reads the tools you already run.
Search Console and Analytics are the two that matter on day one, and they are free to connect. Everything after that is optional. Every recommendation is written from your own numbers.
Integrations in the askotter portal. Example workspace, invented data.
Reports, files and who can touch what.
Reports are described once in plain English and then keep themselves current. Drive holds the files the site actually uses, so a job photo dropped in a folder appears on the page using it.
Who can approve a changeShow less
Team decides who can approve a change and who can only look.
Reports in the askotter portal. Example workspace, invented data.
Drive in the askotter portal. Example workspace, invented data.
Team settings in the askotter portal. Example workspace, invented data.
There is no cart or checkout yet.
These are lead generation sites, built to bring enquiries, calls, bookings and foot traffic to a real business.
If you sell onlineShow less
E-commerce is in development and is not available, so if you sell online, this is not your build today and we would rather say that here than after you have paid.
Who is behind it, and what clients have seen.
Founders who are alumni of the Y Combinator network.
Alumni who shipped measurement and ranking systems at consumer scale.
Serial founders who took companies from zero to a working business, then sold them.
Average growth in organic clicks, per client.
Average growth in pages earning search impressions, per client.
Average growth in sessions referred by AI assistants, per client.
Averages of each client’s own percentage change, measured in that client’s Google Search Console and Google Analytics. Results vary widely by client, and some clients fell over the window. Team background: Y Combinator, Meta and Amazon are not affiliated with askotter and do not endorse it.
Open it yourself. It is free for 14 days.
No card. From $99/mo after, platform included, with hosting, SEO and the monthly changes.
Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.