Set up a waterfall once. New leads cascade through it automatically: welcome, branch on behavior, re-engage the quiet ones, hand off the ready ones. AI writes it. A human signs off. You watch the revenue.
A waterfall is a sequence that reacts. Someone opens? Push the win. Someone goes quiet? Change the subject and try again. No one falls through the cracks, and you never write a one-off email again.
Opens, clicks, replies, and purchases route each contact down the right path automatically.
Drafts in your voice in seconds. A human reviews before anything reaches your list.
Quiet leads get a second shot — new subject, new angle — without you lifting a finger.
Lists build themselves from real behavior and the data in your platform — no manual tagging.
The platform tracks opens and inbox placement and warns you before a domain goes cold.
Every sequence ties back to booked calls and dollars — not just open rates.
Leads don't keep business hours. The waterfall sends, branches, and re-engages around the clock, then leaves you a morning brief of what moved.
Start free for 14 days. Add email to any plan, or let our team run it for you in the Marketing package.
Start free trial →Auto shops. Dental offices. Cafés. Salons. The local businesses winning right now compete on AI and data, not bigger budgets. askotter hands you the same tools, minus the agency markup.