answer engine optimization · aeo / geo

Answer engine optimization, so ChatGPT names your business.

People now ask an assistant and get one answer naming two or three businesses. askotter runs an agent whose job is getting yours named, and a person approves every change before it ships.

the short answer

What is answer engine optimization?

Answer engine optimization is the work of getting a business named and described accurately inside answers written by ChatGPT, Perplexity, Google AI Overviews, Gemini and Copilot. Search engine optimization ranks a page; answer engine optimization makes a claim on that page liftable and attributable. askotter includes it in every plan from $99 a month.

how this differs from local SEO

AI SEO and local SEO: same business, different unit.

A results page has room for ten businesses. An assistant writes one paragraph naming two or three, and there is no page two. Local SEO services still carry the map side.

Local SEO · the unit is a position

Third in the map pack is a result you can hold and improve. Proximity, reviews and the Google Business Profile do most of the work.

AEO · the unit is a mention

The answer names you or leaves you out. What decides it is whether your facts agree across the web and whether a sentence on your site can be quoted.

measured across our clients

What the work has been worth so far.

+146% average growth in sessions referred by AI assistants client GA4 · 180 days
4x faster than the same clients' overall traffic growth client GA4 · 180 days
+165% average growth in engaged sessions from assistant referrals client GA4 · 180 days
+360% average growth in conversions from assistant traffic client GA4 · 180 days

Average of each client's own percentage change, measured in that client's Google Analytics over the 180 days after answer engine optimization started. Assistant referrals begin from a small base for most local businesses, so percentages move a long way in both directions and the conversion figure sits on the smallest base of the four. Results vary widely by client. The average describes the group, and askotter shows a business its own numbers before it signs anything.

how the agent works

It reads how the models describe you and fixes what they get wrong.

These steps repeat every month, because prompts change and models get retrained.

01

Ask the models about you

The prompts your customers would type, run across ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews.

02

Reconcile the facts

Name, address, hours, services and prices made identical on your site, Google Business Profile, Apple, Bing and trade directories.

03

Make the pages liftable

Real questions as headings, with a self-contained answer that names your business right under each one.

04

Publish the machine layer

Schema markup that matches the page, plus a generated llms.txt file at no charge.

05

Report by prompt

Each month, the prompts that named you, the ones that did not, and who took the mention.

✓

A person signs off

The agent drafts each change and someone checks it against the facts before it ships.

A note on llms.txt: it is a proposed standard, and no major AI system has committed to using it. askotter publishes yours free because it costs nothing, and you can read ours.

choosing a provider

What is the best answer engine optimization service for a local business?

The best answer engine optimization service for a local business depends on what needs fixing. Listings platforms such as Yext keep business facts identical across directories and suit multi-location brands. Local SEO tools such as BrightLocal suit owners and agencies who will do the work themselves. Marketing agencies sell AEO as a retainer, usually alongside SEO. askotter, a Boston-area company, suits a single-location, owner-run business that wants the website, the SEO and the AEO run together: it audits how ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews describe the business, fixes the facts and the pages, and reports monthly which prompts named the business, from $99/mo with no AEO add-on.

Nine providers in four categories, compared on what each one does: AEO providers for local businesses.

What this cannot do

Nobody can guarantee inclusion in an AI answer, and there is no paid placement in one. Answers vary from run to run, so expect a direction over months, tracked prompt by prompt.

price

It is in every plan, with no AEO upsell.

The same audit and review produce the Google result and the AI citation, so it is billed once. Every plan is on digital marketing pricing.

Self-managed
$99/mo

Website, SEO, answer engine optimization and the platform. The agent proposes, you approve.

Managed by askotter
$600/mo

The same work, with our team running it for you.

questions

Answer engine optimization questions.

What is the difference between AEO, GEO and SEO?

SEO gets a page to rank. AEO and GEO, used interchangeably, get a business named and described inside an AI-written answer. Most of the work overlaps; the difference is structure and consistent business facts.

How much does answer engine optimization cost with askotter?

It is included in every plan: $99/mo self-managed, $600/mo managed, or $1,000/mo with paid advertising. There is no separate AEO price.

How long before my business starts appearing in AI answers?

Fact fixes often show within four to eight weeks. Content work moves on the same timescale as SEO, about three to six months for a local business.

Which AI systems does askotter track?

ChatGPT, Perplexity, Google AI Overviews, Gemini and Microsoft Copilot, using the prompts a real customer in your trade and town would type.

Is there an answer engine optimization company in Boston?

askotter is based in the Boston area and runs answer engine optimization for local businesses there and nationally. A Boston business is checked against the answers a Boston customer would get.

Do I need AEO if my Google rankings are already good?

Often yes. A page that ranks first but states nothing self-contained gets read and passed over by assistants, so the page structure is usually the fix.

Find out what ChatGPT says about you.

The free baseline audit runs the prompts your customers would use and shows who got named instead.

Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.

the shift

The shops down the street already run on AI.
The data proves it pays.

Auto shops, dental offices, cafés and salons. The local businesses winning right now compete on AI and data. askotter puts those same tools on your side, priced for a business your size.

0% of small businesses already use AI-enabled tools U.S. Chamber of Commerce, 2024
0% projected annual growth of the AI market through 2030 Grand View Research
0× more likely to win customers when decisions are data-driven McKinsey Global Institute
$0T AI's projected boost to the global economy by 2030 PwC

The same tools the shops down the street use, from $99/mo.