Pick a lane. It runs your growth while you run the business.
A swim lane is an agentic playbook: a growth goal plus the agent steps that pursue it, running continuously and in parallel. Outreach, opportunity finding and competitor watch each run in their own lane. AI does the heavy lifting, and a human verifies anything that ships.
Set the goal and the guardrails, then watch it swim.
Like lanes in a pool, each one moves toward the same wall, growth, without crossing into the others.
How a lane is set upShow less
Pick lanes from the library and set the guardrails, and they run on their own. Every lane has a human check before anything material ships, and every result ties back to dollars.
Every lane you have, and whether it ran.
A lane you cannot check is a promise. This is the screen where each one reports its version, its run count, when it last ran and whether that run succeeded, so a lane that quietly stopped working stays visible.
Swimlanes in the askotter portal. Example workspace, invented data.
Four parts. Same shape, every lane.
Trigger
A new lead, a question you ask, a competitor's move, a slipping keyword. The lane wakes up when its signal fires.
Agent steps
The playbook runs: draft, segment, scan, diff, rank, recommend. The same AI agencies use, working your account 24/7.
Human check
Anything that touches a customer or your spend waits for a one-tap OK. Nothing ships behind your back.
Outcome
A booked call, a shipped fix or a counter-move, logged and waiting in your morning brief.
Start with three. Add lanes as you grow.
Every lane is a focused playbook you can turn on in a click. Here are the three that ship first, each one its own page if you want the detail.
Lead Outreach →
As leads funnel in through forms, trials and audits, the lane sends personalized outreach through SendGrid and branches on engagement, handing you the ready ones.
Opportunity Finder →
Chat with your web data in plain English. The lane ranks the openings and queues the fix for your approval.
Competitor Watch →
The lane scrapes competitor sites on a schedule, flags price, page, and message changes, and tells you exactly how to counter.
Every lane runs overnight. You wake up to wins.
Lanes don't keep business hours. They keep working around the clock, in parallel, then leave you one brief of what moved and what's waiting for your OK.
Turn on a lane. Let it swim.
Start free for 14 days, no card. Swim lanes are included with every plan, from $99/mo.
Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.