A swim lane is an agentic playbook — a growth goal plus the agent steps that pursue it, running continuously and in parallel. Outreach in one lane. Opportunity finding in another. Competitor watch in a third. AI does the heavy lifting. A human verifies anything that ships.
Like lanes in a pool, each one moves toward the same wall — growth — without crossing into the others. You pick lanes from the library, set the guardrails, and they run on their own. Every lane has a human check before anything material ships, and every result ties back to dollars.
A new lead, a question you ask, a competitor's move, a slipping keyword. The lane wakes up when its signal fires.
The playbook runs — draft, segment, scan, diff, rank, recommend. The same AI agencies use, working your account 24/7.
Anything that touches a customer or your spend waits for a one-tap OK. Nothing ships behind your back.
A booked call, a shipped fix, a counter-move. Logged, attributed, and waiting in your morning brief.
Every lane is a focused playbook you can turn on in a click. Here are the three that ship first — each one its own page if you want the detail.
As leads funnel in — forms, trials, audits — the lane sends personalized outreach through SendGrid, branches on engagement, and hands you the ready ones.
Chat with your web data in plain English. The lane scans, ranks the openings, and proposes the next move — then queues the fix.
The lane scrapes competitor sites on a schedule, flags price, page, and message changes, and tells you exactly how to counter.
Lanes don't keep business hours. They send, scan, and watch around the clock — in parallel — then leave you one brief of what moved and what's waiting for your OK.
Start free for 14 days, no card. Swim lanes are included with every plan — from $29/mo.
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