how it runs · automations

Marketing automation for small business, switched on one job at a time.

Each automation does a single marketing job, such as asking for a review once a job is done or chasing a quote that went quiet. Anything that reaches a customer waits for an OK first.

Included with every plan · No card required
the short answer

What marketing automation does askotter run for a small business?

askotter runs marketing automations for owner-run local businesses, and its portal calls each one a swimlane. Each does one job, such as asking for a review once a job is marked complete, and anything that reaches a customer or spends money waits for approval.

Price
Included with every plan, from $99/mo self-managed, or $600/mo with askotter's team running them
Not for
A business that wants its own staff to build long multi-branch journeys in a dedicated marketing automation suite
the automations

Which marketing jobs can you automate?

These are the ones in the portal today. On a managed plan, the content the SEO checks call for is written and published as part of small business SEO.

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Review requests

Asks the customer for a review once a job is marked complete.

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New lead follow-up →

Replies to every web enquiry and hands you the ones who answer.

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Quote follow-up

Chases a quote that went quiet, twice, then stops.

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Seasonal and reminder emails

An annual service reminder, or an offer when the weather turns.

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Monthly SEO checks →

Names the pages just off page one and the change to make.

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Competitor Watch →

Tracks local rivals' pages, prices and offers.

how one works

How an automation runs, from trigger to result

A trigger, the work, your OK wherever a customer or your money is involved, and a logged result. The portal shows when each one last ran and whether it worked.

questions

Questions about marketing automation

Do the automations send anything without my approval?

Anything that reaches a customer or spends money waits for an OK. Checks that only read data, such as the site audit, run on their schedule and report what they found.

How much does marketing automation cost with askotter?

It is included with every plan: self-managed from $99/mo plus compute, or managed from $600/mo with askotter's team running them.

Which tools do the automations connect to?

Email goes out through SendGrid. The SEO automations read Google Analytics 4, Search Console and the live site.

What happens if an automation stops working?

The Swimlanes screen lists each one's last run and whether it succeeded, so a stopped automation shows up as failed.

Switch on your first automation.

Start free for 14 days, no card. Compare plans on digital marketing pricing.

Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.