case studies · four businesses, one quarter

The phone rang more. Here is why.

Four small businesses handed askotter their website and let us keep changing it every month based on what real visitors do. This is what happened to their Google traffic, their leads and their rankings between summer 2025 and September 2026, in each one’s own Search Console.

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across the four

Different trades, same pattern.

A dentist, a mechanic, a chiropractor and a pressure washer. None of them had the time to run a website. All four had the same problem: Google could not tell what they did, where they did it, or why they were the right call.

+165%

average growth in monthly Google clicks across the four

3.1x

combined clicks per month, 447 before to 1,373 now

4 of 4

moved up in average Google position, and all four now earn clicks from pages that did not exist a year ago

Source: each client’s own Google Search Console and GA4 through 12 October 2026. “Before” is the three months before askotter began, or the first measured months where no history existed. “Now” is Jul to Sep 2026. Results vary by client; an average is not a promise. These four are a different cohort from the sector-only averages on the homepage and the methodology page.

the four

Google clicks per month, before and now.

How to read the numbers. Clicks are people who searched on Google, saw the business and clicked through. Leads are the forms, calls and booking clicks those visitors took. Position is where the business shows up on Google; lower is better, and under 10 means page one.

The four case studies: what was built, clicks before and now, and what it turned into
AttributeWhat we builtBeforeNowChangeWhat it turned into
Pan DMDNew site, content rescue, 10 symptom guides199873+339%Calls and forms 12 to 47 a month
Onsite AutomotiveNew site, 1,900 local service pages109260+139%Form leads 2 to 11 a month
Bromberg ChiropracticNew site, 12 town pages, 12 posts3785+130%Page one in 11 towns, from zero
Clayton Pressure Washing729-page site, 33 how-to guides102155+52%39 form leads + 19 calls in 90 days

Clicks are Google Search Console organic clicks per month. “Before” is the three months before askotter’s work began, or the first measured months where no history existed (Onsite, Bromberg). “Now” is Jul to Sep 2026. Lead figures from each client’s GA4.

what this means for you

The playbook is the same every time.

None of these four did anything exotic. Each one got a site that says what the business does, where, and for whom, in the words customers type. Then askotter kept changing it, every month, based on what visitors actually did.

what we do
  • Build the site around every service, every town, every question a customer asks.
  • Read the data from Google Search Console and GA4 every month and find the pages losing work.
  • Write the fix as a change you can approve in one reply. A person reviews every change before it goes live.
  • Make you findable in AI assistants like ChatGPT and Perplexity. Included in every plan.
  • Track leads as well as traffic: forms, calls and booking clicks.
what we will not tell you
  • That every client grows. The stories here are the ones with a result worth publishing. Others are early, flat, or still being fixed.
  • That traffic equals revenue. We report clicks and leads. You tell us what closed.
  • That an average is a promise. Results vary by trade, by town and by how much competition already ranks.
  • That AI referrals are large. They are real, growing, and still a small share.
The common thread across the four case studies
AttributeWhat changedWhat it did
One page doing all the workA page for every service, town and questionVisibility spread across dozens of pages
Rankings on page three or worseTitles and content in the words customers typeAverage position moved to page one or two
No idea what the site producedForm, call and booking trackingLeads reported monthly, by source
Invisible to AI assistantsSite made readable and citable by AIA new referral channel from zero

AI finds the opportunity and drafts the change. You decide.

Nothing ships unreviewed. The site is yours after six months. Managed SEO is $600/mo; Managed + Ads is $1,000/mo.

Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.