Clayton Pressure Washing: 58 leads in 90 days from people who found them on Google.
A woman-owned exterior cleaning company with 213 reviews and a WordPress site where the homepage did all the work. The service pages ranked nowhere, and 260 old links on the site led to error pages.
Clayton Pressure Washing
The live site, captured 15 October 2026.
What changed, in the client’s own Search Console.
September clicks year over year, 108 to 181
average Google position, page five to page two
form leads and phone calls from Google visitors in 90 days
Window: Jun to Aug 2025 against Jul to Sep 2026; leads over the 90 days to 12 Oct 2026. Every figure is from pressurewashclayton.com’s own Google Search Console and GA4 through 12 October 2026. Results vary by client; a result is not a promise. How we measure results.
Before, what askotter did, and what happened.
Before
About 102 clicks a month in summer 2025. “Pressure washing clayton nc” ranked at 25, page three. Google was indexing three copies of the site, so rankings were diluted across duplicates.
What askotter did
In late July, launched a new site with a page for every combination of 15 services, 30 towns and 12 industries, 729 pages in all, plus a landing page for HOAs. In August, wrote 33 plain-English guides (vinyl siding oxidation, solar panel cleaning, the best time to pressure wash in NC) so a homeowner with a question lands on the answer. In September, fixed the duplicate-site problem for good.
What happened
Average position moved from 44 to 28 by September and to 19.9 in October. Impressions nearly doubled to 71,484 a month. The guides are the engine: four of them account for two thirds of clicks since the September fix. In the last 90 days, 602 Google visitors produced 39 form leads and 19 phone calls. October is on pace for about 240 clicks.
Source: Google Search Console for pressurewashclayton.com, Jun to Aug 2025 vs Jul to Sep 2026; leads from GA4, last 90 days to Oct 12, 2026. June 2026 on the old site reached 190 clicks and August was the migration dip, so the cleanest comparison is September vs September and average position.
Different trades, same pattern.
+339% Pan DMD went from one lucky blog post to its best month ever.
199 to 873 Google clicks a month · Calls and forms 12 to 47 a month
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Onsite Automotive
+139% Onsite Automotive had great reviews and nothing online that said what it fixes.
109 to 260 Google clicks a month · Form leads 2 to 11 a month
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Bromberg Chiropractic
+130% Bromberg Chiropractic was sliding. Twelve town pages turned it around.
37 to 85 Google clicks a month · Page one in 11 towns, from zero
Read the case studyThe averaged figures elsewhere on this site come from a wider, sector-only cohort. All case studies · Marketing for cleaning and exterior services.
The same playbook, for your business.
A site that says what you do, where, and for whom, in the words customers type. Then monthly changes based on what visitors actually did, each one reviewed by a person before it goes live.
Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.