Platform

Business observability.
Pre-built AI agents. Chat interface.

Five AI agents come pre-built: change detection, journey mapping, forecasting, root cause analysis, and strategy. They watch your tools around the clock and send each recommendation to the right person. A human reviews every one before it becomes an action. You can chat with any source or query the full lake, on any LLM you choose, with no lock-in.

the loop, running live

Detect. Diagnose. Recommend. Then watch the number move.

Here is the whole pipeline on one surface. The agents read what real visitors do, find the weak spot, and put a fix in front of a human. Approve it and the results show up in the same view.

the agent pipeline

Agents detect, diagnose, and recommend. You decide.

Agents run around the clock. When something changes, the pipeline kicks in, and a human reviews each recommendation before anything ships.

◎ Detect
▽ Diagnose
◻ Recommend
01

Detect

Watches every connected tool for changes, from a revenue drop to a sudden shift in ad spend. Anomalies surface in under 5 minutes.

02

Diagnose

Checks your data lake to separate causation from correlation. Every finding gets a confidence score. The models adapt as your data changes.

03

Recommend

Turns every finding into a ranked action list. Each action goes to the right person, tagged URGENT, HIGH, or FYI. A human reviews before anything happens.

ai recommends · humans decide

What “a human decides” looks like in practice.

The gate is a text with one decision in it: what changed, what it is costing, what the fix would be.

The three repliesShow less

DETAILS if you want the reasoning first, YES if you do not. Nothing is touched before that reply, and UNDO keeps working after it.

An illustration of the product, rebuilt in HTML for this page. The clinic, the domain, the phone number and every figure in it are invented. Every yes becomes a row in your activity log with a one-click undo. Nothing changes on your site without your yes, and every change can be undone.

Then it becomes a row you can reverse.

Every approval is written down with the exact words that authorised it and kept for twelve months. You can go back and read who said yes to what, and undo it from the same row.

An illustration of the product, rebuilt in HTML for this page. The clinic, the domain, the phone number and every figure in it are invented. Nothing changes on your site without your yes, and every change can be undone.

live demo

Chat interface in action.

Ask a question against one source or the full lake. The answer comes back sourced, and you can save it as an action item or pin it to your dashboard.

data lake idle
connected sources
Shopify
Stripe
GA4
Google Ads
Meta Ads
HubSpot
Search Console
Klaviyo
GitHub
QuickBooks
Zendesk
WordPress
PDF / OCR
CSV / Excel
Email Inbox
REST API
askotter chat
things to do
no actions yet
dashboard LIVE
no widgets pinned yet

↑ insights become actions and dashboards

Turn insights into action items or live dashboard widgets, assign tasks to your team, and share findings across departments. No BI tool needed.

askotter · llm routerLIVE
"What was yesterday's revenue?"
simple1 source
→ oLlama (local)
fit 90%cost $0.00
"Why did ad spend jump 40% with no conversion lift?"
cross-source3 sources
→ Gemini
fit 92%cost $0.003
"Run a full P&L variance analysis vs last quarter"
full lakeall sources
→ Claude
fit 96%cost $0.012
agent routing

Self-healing agents send alerts to the right person.

Set up departments and roles. Agents route each alert to the person who handles it. When your team changes, routing updates on its own. No noise.

Departments

Create departments like Marketing, Ops, Finance, and Executive. Each one sees only the data it needs. Agents learn each department's context over time.

User Roles

Assign roles and permissions per department: coordinators can see insights and save notes, directors can act on them, and admins control the setup.

Action Routing

Actions go to the person who handles them, tagged URGENT, HIGH, or FYI. The human reviews and decides.

inside the platform

Insights that route themselves to the right person.

Agents send each finding to whoever handles it. Save an answer as a note, share it across departments, and it becomes part of the company's shared knowledge. No dashboard digging.

app.askotter.ai/insights
Dashboard
Agents
Data Lake
Insights
Actions
Integrations
Insights 3 NEW TODAY
ALL
URGENT
MARKETING
OPS
FINANCE
URGENT Checkout error rate 4.7% · 41 failed orders 14:23 UTC
Stripe gateway timeout. $2,847 est. revenue impact. 41 carts recoverable.
→ Engineering · Riley N. View Details
HIGH Meta Ads CPA up 23% · audience fatigue signal 12:45 UTC
Creative running 14 days without refresh. Frequency 3.8x. Budget reallocation recommended.
→ Marketing · Alex D. Review
FYI New keyword ranking: "best crm tools" → position #4 09:30 UTC
Moved from #12 to #4 in 2 weeks. Est. +840 monthly sessions at current CTR.
→ Marketing · Sam K. Noted
observability

A glass box, end to end.

askotter logs every step of its reasoning: what the AI found, what a human decided, and what shipped. You can audit the whole chain.

Every action logged
Each AI step and human decision is recorded with a timestamp.
Every recommendation visible
See what was suggested and what happened to it: shipped, or sent back.
Every metric tracked
Rankings, traffic and spend update on your dashboard as they move.
activity ledger live
09:02Detected: 3 pages slipped on "emergency plumber"ai
09:14Drafted meta + on-page fixes for 3 pagesai
10:41Reviewed & approved by strategisthuman
10:58Changes pushed live to 3 pageslive
11:02Held: ad budget shift, flagged for your callhuman
14:20Tracking: avg. position +2.4 across fixeslive
the receipt

Every run, on every account, with what triggered it.

This is the screen that makes the rest of it checkable. If the platform did something, it is in the log with its trigger and its duration.

The agency activity log in the askotter portal. Example workspace, invented data.

See every screen
data architecture

Every tool is a queryable silo. Combined, they're a data lake.

Connect via OAuth, upload files, or point us at APIs. Already have Redshift, Snowflake, or BigQuery? We layer on top. No migration needed. Query one source or the full lake. Agents work across all of it.

OAuth
File Upload
Webhooks
{ } REST API
Redshift / SF / BQ
DATA LAKE
normalized · deduped
Agents
Chat
Actions

Schema Normalization

Different tools use different names for the same thing. askotter maps them all to one format so queries work everywhere.

Entity Resolution

One customer shows up in multiple tools under different IDs. askotter links them into a single profile.

Event Deduplication

A purchase appears in Shopify, Stripe, and GA4. askotter counts it once. No double-counted revenue.

TLS 1.3 encrypted Column-level + TDE encryption at rest Per-tenant isolation AWS private VPC Full security overview →
industries

One platform for every vertical.

askotter works in any industry. Each business unit gets its own monitoring layer. Agents learn how you operate and adapt as things change.

∿ Energy ✚ Healthcare ⬡ SaaS ◇ Services

Connect your tools and start chatting.

Setup takes under an hour, and the agents are running the same day. You stay in control.

Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.

the shift

The shops down the street already run on AI.
The data proves it pays.

Auto shops, dental offices, cafés and salons. The local businesses winning right now compete on AI and data. askotter puts those same tools on your side, priced for a business your size.

0% of small businesses already use AI-enabled tools U.S. Chamber of Commerce, 2024
0% projected annual growth of the AI market through 2030 Grand View Research
more likely to win customers when decisions are data-driven McKinsey Global Institute
$0T AI's projected boost to the global economy by 2030 PwC

The same tools the shops down the street use, from $99/mo.