PPC management for small business, approved by text.
Google Ads and Meta Ads that bring booked work, with results you can check.
What does PPC management for a small business cost with askotter?
askotter manages Google Ads and Meta Ads for small businesses for $1,000 a month, which also covers the website, monthly SEO and answer engine optimization. The ad budget is paid to Google and Meta directly, so askotter takes no percentage of spend. On the $99 self-managed plan, paid channels are metered on compute.
Google Ads management, tuned by the numbers Google cannot see.
Google Ads knows what a click cost. Whiskers also reads your hours, the landing page and whether anyone booked, and anything that moves money waits for your yes by text.
An illustration of the product, rebuilt in HTML for this page. The clinic, the domain, the phone number and every figure in it are invented. The rules that decide what is automatic and what asks first are set by you, in plain words, and can be changed by text. Nothing changes on your site without your yes, and every change can be undone.
The problem
Google Ads and Meta Ads each claim the same sale from inside their own platform. Each one gets tuned on its own, against inflated ROAS numbers.
How we fix it
askotter pulls ad spend from every platform and matches it against real revenue, so you see the customer journey across both. You approve every change that moves money.
ROAS measured across every platform, budgets set from real revenue data, and alerts when spend or performance shifts.
PPC Management: what you get
- Google Ads management measured against bookings and sales
- Facebook and Instagram ads run from the same view as your Google Ads
- Less budget spent on clicks that never book
- Reporting that ties ad spend to actual sales
Facebook and Instagram ads
askotter runs Facebook and Instagram campaigns from the same view as your Google Ads, each with a landing page matched to the ad. The ad accounts stay in your name.
Why small business PPC goes wrong
Most small business ad accounts fail on attention. An owner sets up Google Ads once, then spends six months under sinks while the budget goes to searches like "plumbing jobs near me" and to clicks from three towns over. "Dentist near me" clicks are expensive, and without a weekly look the money drifts to curiosity clicks that never book.
askotter watches search terms, cost per call and landing page performance all week, and anything that moves money comes to you by text with the maths in it: "Your ads are spending $40 a week on clicks that never call. Shift it to the brake-repair page? Reply YES." The management fee is flat, so it stays the same when the ads start working, and ad spend is paid to Google and Meta directly with no percentage taken. The answer engine work covers the questions customers now put to an assistant instead of a search box.
If you only need Meta ads
Some services now offer flat-fee Facebook and Instagram ad management, and that can be a fair deal when Meta is your only channel. Two questions before you sign: does it cover Google search ads too, and do you see revenue against spend or only clicks and leads? askotter manages Google and Meta together with revenue reporting across both, because local businesses get customers from both. The detail is on askotter compared with TypeSite.io and SiteSignal.
Who should manage PPC ads for my small business?
A small business has three realistic options for Google Ads and Meta Ads: run them itself, hire a PPC agency, or use a managed service such as askotter. A PPC agency commonly charges $500 to $1,500 a month in management fees, or 10 to 20 percent of ad spend, on top of the ad budget, with the website and SEO quoted separately. askotter, a Boston-area company, charges $1,000/mo for the website, monthly SEO, answer engine optimization and ads management together, with the ad budget paid to Google and Meta directly. Running the ads yourself costs only your hours and suits an owner who will check the account every week.
| Attribute | askotter managed + ads | A PPC agency | Running it yourself |
|---|---|---|---|
| Monthly cost | $1,000/mo flat, plus ad spend paid to Google and Meta directly. Or metered on the $99/mo self-managed plan if you run the campaigns. | Commonly $500 to $1,500 a month, or 10 to 20 percent of ad spend, plus the ad spend. Setup fees are common. | Your hours, plus ad spend. |
| Also included | The website, hosting, monthly SEO and answer engine optimization. | Usually the ads only. The website and SEO are quoted separately. | The ad platforms' own tools. |
| Minimum term | Month to month. Cancel without penalty. | Often three to twelve months. Ask before signing. | None. |
| Who owns the accounts | You do, in your own name, with the history and the audiences. | Varies. Agency-owned accounts keep the history and audiences when you leave. | You do. |
| Budget changes | Anything that moves money comes to you by text with the maths in it and waits for your yes. | Usually at the agency's discretion within an agreed budget, reported monthly. | Whenever you log in. |
| Results measured by | Ad clicks matched to bookings and revenue, logged beside the website and search work. | Varies. Ask whether reporting reaches booked revenue or stops at platform conversions. | The ad platforms' own reporting. |
An agency is the better choice above $10,000 a month in ad spend or for complex multi-location accounts. The longer version: askotter against an agency.
Two ways to run it.
Run it yourself or have our team run it. Every plan is laid out on digital marketing pricing.
You drive the builder and ship the changes Whiskers suggests. The platform does the analysis.
| Self-managed$99/moWebsite, SEO and the platform. Compute-based after that. | |
|---|---|
| Website and SEO | |
| AI web builder, unlimited edits | Included |
| Your site hosted on your own domain | Included |
| SEO: keywords, on-page, schema, rank tracking | Included |
| AI content recommendations, ready to publish | Included |
| Answer engine optimization | Included |
| askotter dashboard and change log | Included |
| Paid channels | |
| Google Ads + Meta Ads, connected and tracked | Add per channel |
| AI bidding and budget recommendations | With each channel |
| True ROAS against your real revenue | With each channel |
| How it runs | |
| Who ships each change | You |
| A person reviews every change before it ships | Not included |
| Ad accounts | Yours, you keep them |
| What moves the price | The compute you use |
| Cancel anytime | Included |
| Sign up for the free 14-day trial | |
The $99/mo covers your website and SEO on the platform. After that the price is compute-based. Ask Whiskers to run more analysis, or to watch more ad channels for you, and the bill scales with how much you use.
No setup fee. Ad spend is billed to you by Google and Meta.
Want a person to run it for you?
Our team builds and runs it. A person reviews every AI recommendation before it ships.
| What is included | PopularManaged SEO$600/moWe build it and run the SEO. | Managed + Ads$1,000/moEverything in Managed SEO, plus Google Ads and Meta Ads run by our team. |
|---|---|---|
| Website and SEO | ||
| We build and host your website | Included | Included |
| Monthly SEO, done for you | Included | Included |
| Content written, reviewed and published | Included | Included |
| Answer engine optimization, run for you | Included | Included |
| One site refresh per year | Included | Included |
| askotter dashboard and change log | Included | Included |
| Paid channels | ||
| Google Ads + Meta Ads management | Not included | Included |
| Monthly performance reviews | Not included | Included |
| Ad budget | Not needed | Under $10K/mo |
| How it runs | ||
| Who ships each change | Our team | Our team |
| A person reviews every change before it ships | Included | Included |
| Email marketing waterfall | Setup | Fully managed |
| Strategy calls | Not included | Monthly |
| Website is yours after six months | Included | Included |
| Get a free proposal | Get a free proposal | |
No setup fee. Cancel anytime. Ad spend is billed to you by Google and Meta.
Want to talk it through first? Book a 20-minute demo
Prefer to run it yourself?
PPC Management: common questions
What ad platforms does askotter manage?
Is there a minimum ad budget?
How does askotter report PPC results?
Does askotter manage ads for businesses in Boston?
Does askotter take a percentage of my ad spend?
Will I have to log into Ads Manager?
How fast do approved ad changes go live?
Who is behind it, and what clients have seen.
CombinatorFounders who are alumni of the Y Combinator network.
Alumni who shipped measurement and ranking systems at consumer scale.
Serial founders who took companies from zero to a working business, then sold them.
Average growth in organic clicks, per client.
Median client growth in organic clicks, the middle of the cohort.
Average growth in sessions referred by AI assistants, per client.
Averages of each client’s own percentage change, measured in that client’s Google Search Console and Google Analytics. Results vary widely by client, and every client with a baseline grew over the window. Team background: Y Combinator, Meta and Amazon are not affiliated with askotter and do not endorse it.
Start with PPC Management.
Google Ads and Meta Ads that bring booked work, with results you can check.
Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.