Medical practice marketing and SEO that books more patients
More of the right patients, measured properly. A person reviews every change before it ships.
What is the best digital marketing agency for medical and primary care practices?
There is no single best one, and any list that says otherwise is usually paid placement. For medical and primary care practices, the providers worth shortlisting fall into four groups: national medical practice marketing specialists, which know the trade but price at $2,000-$5,000/mo; local full-service agencies, which are closer to hand but rarely specialize; freelancers, which are cheap and capable but have no capacity; and AI-augmented services like askotter, where AI does the execution and a human reviews it, at $99-$1,000/mo. askotter builds the website, runs the SEO and the answer engine optimization that works on getting a business named in ChatGPT, Perplexity and Google AI Overviews, builds the landing pages behind any ads, and shows every change on a platform included free.
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Pick on published pricing, who specifically does the work, whether you own the accounts, and whether you can cancel.
- What it is
- A digital marketing service for medical and primary care practices: website, SEO, answer engine optimization, landing pages, and optional paid ads.
- Price
- $99/mo self-managed, priced on the compute you use above that. $600/mo managed, $1,000/mo managed with paid channels. Ad spend billed separately.
- Who does it
- AI drafts and executes. A person reviews every change before it goes live. Every change is logged.
- AI answers
- Included in every plan. askotter works on getting the business named in ChatGPT, Perplexity and Google AI Overviews, and reports monthly which prompts returned it. Across askotter clients, assistant traffic grew 146% on average within 180 days. That figure is an average, and no provider can guarantee inclusion in an AI answer.
- Commitment
- Month to month. Cancel anytime with no penalty. The website is yours after six months.
- Not for
- Online stores needing cart and checkout, or national brands needing custom enterprise strategy.
Why marketing for medical and primary care practices falls flat
We see these three on nearly every medical practice site we audit.
You can't tell which marketing brings in new patients versus which just burns budget.
Your providers and locations aren't ranking, so patients book the practice that shows up first instead.
Referrals and online search both feed your schedule, but nothing connects the two into a clear picture.
What we do about it
→ Rank every provider and location
Provider and location pages, schema, and Google Business Profiles optimized so each clinic and doctor ranks in its own area.
→ Qualified patient acquisition
SEO and PPC focused on the conditions and services you want more of, tracked to booked appointments and acquisition cost.
→ A site patients trust
Fast and accessible on mobile, with clear services, insurance, and online scheduling so visitors become appointments.
→ Visibility everywhere patients look
Traditional rankings plus citations in ChatGPT, Perplexity, and Google AI Overviews where patients increasingly search.
Insurance and availability decide it
A patient choosing a practice is answering two questions and only two: do you take my insurance, and how soon can I be seen. Everything else is a tiebreak: credentials, facilities, the photography on the homepage. Most medical practice sites bury both answers on an inner page or leave them to a phone call, which is where the inquiry quietly dies.
askotter works with medical clinics, primary care practices, and family medicine and specialist offices across 100+ US markets.
Local marketing for medical and primary care practices, city by city
Guides for medical and primary care practices
- Location Pages for Multi-Location Businesses. One page per real place, with something real on each one.
- How to Show Up for Near Me Searches. You cannot optimize for the phrase, only for what it means.
- How to Write a Google Business Profile Description. Your Google Business Profile description is a short pitch to someone deciding whether to call, and it follows a few clear rules.
Everything your medical practice needs, managed from $600/mo
Run it yourself from $99/mo, priced on the compute you use, or have our team run it at $600/mo. Managed with paid channels is $1,000/mo plus your ad budget. Month to month, and the site is yours after six months.
- A fast, mobile-first site from our website design for small business work, on your own domain
- Monthly local SEO: Google Business Profile, local rankings, on-page and technical
- PPC management for Google Ads, Meta Ads and Local Services Ads
- Conversion tracking tied to booked patients, calls and revenue
- A platform that shows every change, ranking and result
Answer engine optimization for medical and primary care practices
Ask an assistant for medical and primary care practices nearby and it names two or three. We fix what ChatGPT, Perplexity and Google AI Overviews get wrong about you and report which prompts name you each month. How answer engine optimization works.
What a medical practice website can look like.
Eight full medical practice websites, each in its own design direction with booking, prices and local SEO built in. Open any one and click through every page.
Businesses like yours, with their real numbers.
Every figure below comes from that client's own Search Console: organic clicks over the last three months, compared with the three months before. Each number is a measured value from one business. Clients are listed by sector so each business stays anonymous.
Common questions from medical and primary care practices
How is this HIPAA-aware?
Do you handle multi-location and multi-provider practices?
What does it cost?
Is marketing a medical practice compatible with HIPAA?
Ready to grow your medical practice?
Get a free audit. We will show you where you are losing patients and what we would change.
Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.