Every number on this site, audited.
The arithmetic behind the client results on this site, across the trades and practices askotter builds for: the window, the median beside the mean, and each client's own change.
How does askotter measure the client results it publishes?
askotter publishes one metric, organic clicks, from each client's own Google Search Console over that client's last three months against the three months before, across the trades and practices it builds for. Clients that launched inside the recent window have no baseline and are left out of the averages. Mean +109%, median +124%.
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Nothing is modelled or projected.
- Who is included
- Every client property with a prior-period baseline. A client that launched inside the recent window is left out of the averages until it has one.
- Source and window
- Each client's own Search Console, pulled 11 October 2026: the last 3 months vs. the prior 3.
- Organic clicks
- Mean +109%, median +124%. Every client with a baseline grew. Spread +22% to +217%.
- Not for
- Reading as a forecast. Past client results do not predict yours, and your market is not theirs.
The mean, and the median beside it.
Every client with a baseline grew over the window. The smallest gain was +22% and the largest +217%, which is why the median is published beside the mean. The median sits above the mean this window: the typical client gained more than the average suggests, and a couple of smaller gains pull the mean down.
| Attribute | Mean (what the bands publish) | Median (the middle client) | Direction | Spread |
|---|---|---|---|---|
| Organic clicks | +109% | +124% | Every client grew. | +22% to +217% |
Included clients, by sector.
Sorted by change, largest first. Clients are named by sector only, because none has given written permission to be named here.
| Attribute | Clicks, prior 3 months | Clicks, last 3 months | Change |
|---|---|---|---|
| Rental software | 12 | 38 | +217% |
| Dental (prosthodontics) | 932 | 2,619 | +181% |
| Pressure washing | 190 | 464 | +144% |
| Chiropractic care | 106 | 256 | +142% |
| Auto repair | 378 | 780 | +106% |
| Energy consulting | 631 | 867 | +37% |
| Moving & relocation | 368 | 462 | +26% |
| Financial services | 283 | 346 | +22% |
Excluded, and why
These launched inside the recent window, so there is no prior period to divide by. They join the averages once they have one.
- Pressure washing (second market): launched inside the window, no prior-period baseline yet.
- Auto repair (second shop): launched inside the window, no prior-period baseline yet.
How a client gets into the numbers.
The same window shape for everybody
Every client is measured over its last three months against the three before, from the same pull.
A prior period is required
A client with no baseline is left out of the averages, however well it is doing.
Averages are per client
The mean averages each client's own change, so one big client cannot write the headline.
Nothing is modelled
Every figure is pulled from a live Search Console property. Any decline stays in at full weight.
The limits, stated plainly.
- One client can move the mean. Which is why the median is beside it.
- Clicks are not revenue. The metric does not say a job was won.
- There is no control group. Seasonality and Google updates sit inside every change.
- Three months is short. One pair of quarters is too short to call a trend.
AI visibility figures on the answer engine optimization page come from Google Analytics and carry their own method note.
Questions about the method
Which clients are in these averages?
Why publish a median beside the mean?
Why are the clients not named?
Do these numbers predict what my business would get?
Check it against your own numbers.
The free audit reads your site and your own Search Console, so your baseline is yours.
Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.