Law firm marketing and SEO that books more clients
More qualified cases. Lower cost per signed client. A person reviews every change before it ships.
What is the best digital marketing agency for law firms and attorneys?
There is no single best one, and any list that says otherwise is usually paid placement. For law firms and attorneys, the providers worth shortlisting fall into four groups: national law firm marketing specialists, which know the trade but price at $2,000-$5,000/mo; local full-service agencies, which are closer to hand but rarely specialize; freelancers, which are cheap and capable but have no capacity; and AI-augmented services like askotter, where AI does the execution and a human reviews it, at $99-$1,000/mo. askotter builds the website, runs the SEO and the answer engine optimization that works on getting a business named in ChatGPT, Perplexity and Google AI Overviews, builds the landing pages behind any ads, and shows every change on a platform included free.
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Pick on published pricing, who specifically does the work, whether you own the accounts, and whether you can cancel.
- What it is
- A digital marketing service for law firms and attorneys: website, SEO, answer engine optimization, landing pages, and optional paid ads.
- Price
- $99/mo self-managed, priced on the compute you use above that. $600/mo managed, $1,000/mo managed with paid channels. Ad spend billed separately.
- Who does it
- AI drafts and executes. A person reviews every change before it goes live. Every change is logged.
- AI answers
- Included in every plan. askotter works on getting the business named in ChatGPT, Perplexity and Google AI Overviews, and reports monthly which prompts returned it. Across askotter clients, assistant traffic grew 146% on average within 180 days. That figure is an average, and no provider can guarantee inclusion in an AI answer.
- Commitment
- Month to month. Cancel anytime with no penalty. The website is yours after six months.
- Not for
- Online stores needing cart and checkout, or national brands needing custom enterprise strategy.
Why marketing for law firms and attorneys falls flat
We see these three on nearly every law firm site we audit.
You pay $50-$200 a click and can't tell which clicks became signed cases.
National lead-gen sites and mega-firms outrank you for your own practice areas.
Your site reads like a brochure and doesn't move a visitor toward calling.
What we do about it
→ Rank for your practice areas
Practice-area and location pages, schema, and a Google Business Profile built to rank for the case types you want (and avoid the ones you don't).
→ Ads tracked to signed cases
Google and Meta campaigns tied to qualified consultations and signed cases, so budget moves toward the matters that pay.
→ A site that wins consults
Fast, credible pages with clear practice areas, results, reviews, and easy contact so visitors call.
→ Own AI and search results
Content structured to get cited when prospects ask AI for the best local attorney for their situation.
Practice area decides everything
Legal is the most expensive local vertical there is, and the cost is not uniform. A personal injury click can run twenty times an estate planning click in the same city. A firm marketing itself as a firm competes in every one of those auctions at once and wins the cheapest, least valuable ones. Practice area is the unit the whole strategy is priced in.
askotter works with law firms, attorneys, and legal practices across 100+ US markets.
Local marketing for law firms and attorneys, city by city
Service pages for law firms and attorneys by city
Guides for law firms and attorneys
- Google Ads for Law Firms: Lawyer PPC for Small Firms. A small law firm can compete in Google Ads by narrowing where and what it bids on, and by answering the phone fast.
- AEO for Law Firms: How AI Assistants Decide Which Attorney to Name. A referral channel that never rings, never emails, and never tells you it passed you over.
- How to Track AI Traffic in Google Analytics. It is already in your analytics. It is just filed under Referral with everything else.
Everything your law firm needs, managed from $600/mo
Run it yourself from $99/mo, priced on the compute you use, or have our team run it at $600/mo. Managed with paid channels is $1,000/mo plus your ad budget. Month to month, and the site is yours after six months.
- A fast, mobile-first site from our website design for small business work, on your own domain
- Monthly local SEO: Google Business Profile, local rankings, on-page and technical
- PPC management for Google Ads, Meta Ads and Local Services Ads
- Conversion tracking tied to booked clients, calls and revenue
- A platform that shows every change, ranking and result
Answer engine optimization for law firms and attorneys
Ask an assistant for law firms and attorneys nearby and it names two or three. We fix what ChatGPT, Perplexity and Google AI Overviews get wrong about you and report which prompts name you each month. How answer engine optimization works.
What a law firm website can look like.
Eight full law firm websites, each in its own design direction with booking, prices and local SEO built in. Open any one and click through every page.
Businesses like yours, with their real numbers.
Every figure below comes from that client's own Search Console: organic clicks over the last three months, compared with the three months before. Each number is a measured value from one business. Clients are listed by sector so each business stays anonymous.
Common questions from law firms and attorneys
How do you market a law firm?
Can you focus on specific case types?
What does it cost?
Why report by practice area instead of total inquiries for law firms?
Ready to grow your law firm?
Get a free audit. We will show you where you are losing clients and what we would change.
Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.