Real estate marketing and SEO that books more sellers and buyers
Listing appointments from a pipeline you own. A person reviews every change before it ships.
What is the best digital marketing agency for real estate agents and brokerages?
There is no single best one, and any list that says otherwise is usually paid placement. For real estate agents and brokerages, the providers worth shortlisting fall into four groups: national real estate practice marketing specialists, which know the trade but price at $2,000-$5,000/mo; local full-service agencies, which are closer to hand but rarely specialize; freelancers, which are cheap and capable but have no capacity; and AI-augmented services like askotter, where AI does the execution and a human reviews it, at $99-$1,000/mo. askotter builds the website, runs the SEO and the answer engine optimization that works on getting a business named in ChatGPT, Perplexity and Google AI Overviews, builds the landing pages behind any ads, and shows every change on a platform included free.
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Pick on published pricing, who specifically does the work, whether you own the accounts, and whether you can cancel.
- What it is
- A digital marketing service for real estate agents and brokerages: website, SEO, answer engine optimization, landing pages, and optional paid ads.
- Price
- $99/mo self-managed, priced on the compute you use above that. $600/mo managed, $1,000/mo managed with paid channels. Ad spend billed separately.
- Who does it
- AI drafts and executes. A person reviews every change before it goes live. Every change is logged.
- AI answers
- Included in every plan. askotter works on getting the business named in ChatGPT, Perplexity and Google AI Overviews, and reports monthly which prompts returned it. Across askotter clients, assistant traffic grew 146% on average within 180 days. That figure is an average, and no provider can guarantee inclusion in an AI answer.
- Commitment
- Month to month. Cancel anytime with no penalty. The website is yours after six months.
- Not for
- Online stores needing cart and checkout, or national brands needing custom enterprise strategy.
Why marketing for real estate agents and brokerages falls flat
We see these three on nearly every real estate practice site we audit.
Portal leads are shared, expensive, and stop the day you stop paying.
Every agent site in the area says the same three things, so the choice comes down to whoever was seen first.
Nobody can tell which marketing produced the last five listing appointments.
What we do about it
→ Own your farm area in search
Neighbourhood pages carrying real sold data, price movement and local specifics, which is what a seller checks before they call anyone.
→ A valuation route that is yours
A home valuation request on your own site and your own domain, so the lead is not resold to three competitors.
→ Ads tracked to listing appointments
Campaigns measured on appointments taken and listings won, because agents already buy too many form fills that go nowhere.
→ Be the named local expert
The market questions sellers ask, answered specifically enough to be quoted, which is also what gets an agent named in an AI answer.
The listing is won ten weeks before the sign goes up
By the spring market in your market, sellers are already committed. The decision runs in reverse: an agent is chosen four to six weeks before listing, and the seller started searching four to six weeks before that. For an April listing, that search happened in January.
askotter works with real estate agents, realtors, and listing and buyer agents across 100+ US markets.
Service pages for real estate agents and brokerages by city
Guides for real estate agents and brokerages
- AI Assistants Are Getting Your Business Details Wrong. Someone asked ChatGPT when you close. It answered with confidence.
- AEO for Local Businesses: Getting Cited by AI. Someone just asked an AI for a plumber in your town. What did it say?.
- Getting Cited in Perplexity, Gemini, and Google AI Mode. Four engines, four sets of habits, and a lot of advice that only ever tested one.
Everything your real estate practice needs, managed from $600/mo
Run it yourself from $99/mo, priced on the compute you use, or have our team run it at $600/mo. Managed with paid channels is $1,000/mo plus your ad budget. Month to month, and the site is yours after six months.
- A fast, mobile-first site from our website design for small business work, on your own domain
- Monthly local SEO: Google Business Profile, local rankings, on-page and technical
- PPC management for Google Ads, Meta Ads and Local Services Ads
- Conversion tracking tied to booked sellers and buyers, calls and revenue
- A platform that shows every change, ranking and result
Answer engine optimization for real estate agents and brokerages
Ask an assistant for real estate agents and brokerages nearby and it names two or three. We fix what ChatGPT, Perplexity and Google AI Overviews get wrong about you and report which prompts name you each month. How answer engine optimization works.
What a real estate practice website can look like.
Eight full real estate websites, each in its own design direction with booking, prices and local SEO built in. Open any one and click through every page.
Businesses like yours, with their real numbers.
Every figure below comes from that client's own Search Console: organic clicks over the last three months, compared with the three months before. Each number is a measured value from one business. Clients are listed by sector so each business stays anonymous.
Common questions from real estate agents and brokerages
How do you get real estate agents more listings?
Is this better than buying portal leads?
What does it cost?
Can an individual agent realistically outrank Zillow in your market?
Ready to grow your real estate practice?
Get a free audit. We will show you where you are losing sellers and buyers and what we would change.
Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.