Know what your competitors changed, before your customers do.
Point the Competitor Watch lane at your rivals' sites. It scrapes them on a schedule, catches every price drop, new page, fresh offer, and messaging shift, and tells you exactly how to counter. You stop guessing what the other guys are doing. You start responding.
A standing watch on every rival that matters.
The lane re-scrapes each competitor on its own cadence and diffs what changed against last time. When something moves, whether a price, a page or a promise, it doesn't just tell you. It tells you what to do about it.
It watches your own pages too.
The diffing that tracks a rival is the same thing running on your site. Change Intelligence records every page, what changed on it, and when, so a theme update that quietly breaks your quote form on mobile shows up as a row with the change attached rather than as a quiet month.
Change Intelligence in the askotter portal. Example workspace, invented data.
The moves that cost you customers, caught early.
Price & offer changes
A rival drops their starter price or adds a "free audit" CTA, you know the same day, not when a prospect mentions it.
New pages & products
A new landing page or service line shows up in the diff. You see the gap and can answer it on your own site.
Messaging shifts
When a competitor changes their angle, the lane flags it, so you can lean into the position they just abandoned.
Counter-move, not just an alert
Every change comes with a recommended response. Defend the term, sharpen the copy, beat the offer. Your call.
On a schedule
Set the cadence per competitor. The lane re-scrapes and diffs on its own. No manual checking, ever.
Feeds your other lanes
A competitor's move can trigger your Outreach or Opportunity lane. The watch isn't just intel, it's a starting gun.
The watch never blinks.
Competitors ship at odd hours. The lane scrapes and diffs around the clock, so the change that happened at midnight is in your morning brief with a recommended response already attached.
Stop finding out from your customers.
Start free for 14 days, no card. The Competitor Watch lane is included with the platform, free with any service.
Start free