swim lane · competitor watch

Know what your competitors changed, before your customers do.

Point the Competitor Watch lane at your rivals' sites. It scrapes them on a schedule, catches every price drop, new page, fresh offer, and messaging shift, and tells you exactly how to counter. You respond the day it happens.

Scheduled scraping · Change alerts + counter-moves · Included with the platform
the lane

A standing watch on every rival that matters.

The lane re-scrapes each competitor on its own cadence and diffs what changed against last time. When something moves, the alert arrives with the change and a recommended counter-move attached.

the same engine, pointed at you

It watches your own pages too.

The diffing that tracks a rival is the same thing running on your site. Change Intelligence records every page, what changed on it, and when, so a theme update that quietly breaks your quote form on mobile shows up as a row with the change attached.

Change Intelligence in the askotter portal. Example workspace, invented data.

See the whole platform
what it catches

The moves that cost you customers, caught early.

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Price & offer changes

A rival drops their starter price or adds a "free audit" CTA, and you know the same day.

⊞

New pages & products

A new landing page or service line shows up in the diff. You see the gap and can answer it on your own site.

✎

Messaging shifts

When a competitor changes their angle, the lane flags it, so you can lean into the position they just abandoned.

⚑

A counter-move with every alert

Every change comes with a recommended response, whether that is sharpening the copy or beating the offer. Your call.

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On a schedule

Set the cadence per competitor and the lane re-scrapes and diffs on its own, with nothing left to check by hand.

◎

Feeds your other lanes

A competitor's move can trigger your Outreach or Opportunity lane the moment it lands.

works while you sleep

The watch never blinks.

Competitors ship at odd hours. The lane scrapes and diffs around the clock, so the change that happened at midnight is in your morning brief with a recommended response already attached.

2:14aDetected a slow product page, compressed images and shipped the fix.
3:02aA high-intent visitor went cold, queued a re-engagement email for 9am.
4:38aRankings shifted on a money keyword, refreshed the page and flagged for review.
5:51aAd spend drifted off-target, rebalanced budget toward what's converting.
7:00aBuilt your morning brief: 3 wins, 1 thing that needs a human.

Stop finding out from your customers.

Start free for 14 days, no card. The Competitor Watch lane is included with the platform, free with any service.

Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.

the shift

The shops down the street already run on AI.
The data proves it pays.

Auto shops, dental offices, cafés and salons. The local businesses winning right now compete on AI and data. askotter puts those same tools on your side, priced for a business your size.

0% of small businesses already use AI-enabled tools U.S. Chamber of Commerce, 2024
0% projected annual growth of the AI market through 2030 Grand View Research
0× more likely to win customers when decisions are data-driven McKinsey Global Institute
$0T AI's projected boost to the global economy by 2030 PwC

The same tools the shops down the street use, from $99/mo.