We rebuild the site you already have.
Give us the URL. That is the whole brief. The agents read every page you have, keep the parts still earning their place, and rebuild the rest on askotter. Your domain stays yours, your URLs come with you, and the old site stays live until you say go.
The hard part was never the design.
Most owners know the site is costing them work. They stay anyway, because switching means putting everything attached to it at risk. Ten years of URLs that rank. The service page you rewrote four times. The booking link the front desk actually uses. The reviews. The email on your domain.
So the site sits there, quietly losing you calls, because a rebuild sounds like starting over. It is not. A rebuild that throws away what was working is just a worse site with a newer font.
Five steps, and you approve before anything switches.
We read the site you have
The agents crawl every page: your copy, your services, your structure, your images, your markup. Nothing is guessed at from a questionnaire, because the answers are already published on your own site.
We work out what is earning its place
Connect Google Analytics and Search Console and the read gets sharper. Pages that bring traffic, rank for something, or convert are kept. Pages nobody has opened in two years are not worth carrying across.
It gets rebuilt, URLs and all
The new site keeps your URL structure wherever it can. Where a URL has to change, a redirect is written from the old address to the new one, so the link on a directory listing from 2019 still lands somewhere real.
You review it beside the old one
You get the rebuilt site on a preview address while your current one stays live and untouched. Ask for changes in plain English. Nothing points at your domain until you are happy with what visitors will land on.
Then it starts learning
After the switch the site reads your real traffic every month, finds what is costing you calls, and writes the fix for you to approve. Lane assist, not autopilot. A person signs off before anything ships.
Kept, rebuilt, and the difference between them.
The rule is simple. Anything a customer chose you for gets kept. Anything a machine judges you on gets rebuilt.
- Your domain. It is yours, it stays yours, and the site is hosted on it
- Your URL structure, with redirects written for anything that has to move
- The copy that works: your bio, your service descriptions, the conditions page you wrote
- Your photos, your team shots and your job galleries
- Reviews and testimonials, and the link to your Google Business Profile
- Blog posts and articles worth keeping
- Where your form leads go, and your booking or scheduling link
- Your tracking: Google Analytics, Search Console and any ad platform tags
- Your email on your domain, which is a DNS record and is left alone
- Page speed, because most of your visitors are on a phone on cellular
- The mobile layout, which is where the majority of your enquiries start
- The enquiry form, usually shorter and higher up the page
- Navigation and page structure, so your best service is not four clicks down
- Markup, schema and sitemaps, from day one rather than as a plugin
- Calls to action, measured against calls and bookings rather than pageviews
- Hosting, SSL and updates, which stop being something you patch
The old site does not get deleted.
A snapshot of what you had is kept whole, so any page can be compared against the rebuild or put back. The new site sits beside it in draft until you approve it, and every version after launch is kept the same way.
Sites in the askotter portal. Example workspace, invented data.
What moving actually looks like, per platform.
→ WordPress
Pages, posts, images and your URL structure all come across. Plugins do not, and mostly do not need to. What a forms plugin, an SEO plugin and a caching plugin were doing is built in here, so the update-and-patch cycle stops being yours.
→ Wix
Wix will not export a site, so it gets rebuilt rather than moved. The content comes across page by page from the live site, and your URLs are kept or redirected. This is the most common move we see.
→ Squarespace
Same shape as Wix. Copy, galleries and blog posts come across, your domain stays where it is, and the structure gets rebuilt around what your traffic says people actually came for.
→ GoDaddy, Weebly and other builders
Usually the quickest move, because there is less to carry. Copy, photos, hours, service list and the contact form. Most of these sites were built in an afternoon years ago and never touched again.
→ Webflow or a custom build
The agents read hand-built HTML the same way they read anything else. The usual reason for moving is not the site itself but the year after it, when the person who built it has moved on and small changes stopped being possible.
→ A Facebook page or a Google listing, and nothing else
Not a migration, a first build. We take what is on your profile, the services, the hours, the photos and the reviews, and start there instead of a blank page.
If your site takes payments, stay where you are. For now.
We cannot move an online store yet. Cart, stock counts and checkout are in development and they are not finished. Migrating a storefront onto something that cannot take an order would break the part of your business that pays for the rest, so we will not do it.
You will hear that from us before you pay, not after. If you tell us the URL and it turns out to be a store, we will say so on the first look.
Lead generation sites for businesses that run on enquiries, phone calls, bookings and foot traffic. Trades, clinics, salons, garages, studios, gyms, restaurants and professional services. If your site sells a service and asks people to get in touch, that is exactly the build.
Tell us when e-commerce landsWhat happens to my rankings.
This is the one that keeps people on a site they already know is failing them. Rebuilds lose rankings when URLs quietly change and nothing is left behind at the old address. So that is the part we handle first, before anything switches.
- Every URL on your current site is crawled and mapped before the rebuild starts
- URLs are kept as they are wherever possible, because the safest redirect is no redirect
- Anything that has to move gets a permanent redirect from the old address to the new one
- Pages that rank keep the search intent they rank for, in the title, the heading and the copy
- Schema, sitemaps and your Search Console property carry over, and the sitemap is resubmitted at cutover
- Search Console is watched after the switch, and anything that slips gets looked at
Being straight about it: positions can move around for a week or two after any rebuild while Google recrawls. What should not happen is a page falling off because its address stopped existing.
Four things, and one of them is the URL.
- The address of your current site. That is the brief
- Access to your domain's DNS, or your registrar login, for the switch
- Google Analytics and Search Console access, so the rebuild reads real numbers instead of guessing
- A login to anything embedded in the site, like a booking tool or a form service
There is no discovery phase, no wireframe round and no brand questionnaire. It takes days, not months. Your current site stays live and serving customers the whole time, and the switch is a DNS change you approve.
There is no migration fee and no setup fee. Moving your existing site is part of the $300/mo plan, the same as building a new one.
Common questions about moving a site
Can you rebuild the website I already have?
Yes, and most people do. Give us the URL. The agents read every page, keep the parts still earning their place, and rebuild the rest, so you launch with what was working instead of a blank page and a deadline.
Will I lose my Google rankings?
Every URL is crawled and mapped before the rebuild starts. URLs stay as they are wherever possible, and anything that has to move gets a permanent redirect from the old address. Positions can move around for a week or two while Google recrawls any rebuilt site, but a page should not disappear because its address stopped existing.
Do I keep my domain?
Yes. The domain is yours, it stays registered to you, and the site is hosted on it. If you do not have one yet you start on a yourbusiness.askotter.site address and move across whenever you want.
What happens to my email?
Nothing. Email on your domain is a separate DNS record and it is left alone. Moving the website does not touch where your mail goes.
How long does the migration take?
Days. There is no discovery phase and no wireframe round. Your current site stays live the whole time, and the switch happens when you approve it.
Do you charge to migrate my site?
No. There is no migration fee and no setup fee. Moving an existing site is part of the $300/mo plan, the same as building a new one. Cancel anytime with no penalty; the website becomes yours once you complete six months.
Can you move my WordPress blog posts?
Yes. Posts, pages, images and URL structure come across. Plugins do not, and mostly do not need to, because the forms, SEO markup and caching they were handling are built in.
Can you migrate my Shopify or WooCommerce store?
Not yet. Cart, stock and checkout are in development and are not available. Keep your store where it is for now. These builds are lead generation sites for businesses that run on enquiries, calls, bookings and foot traffic.
What if my site was built by an agency or a developer I no longer work with?
That is the common case and it does not block anything. The agents read what is published on the live site, so no handover, source files or old logins are needed. You will need access to your domain DNS to make the switch.
Give us the URL. We will show you the rebuild.
14 days free, no card. Your current site stays live until you approve the new one. From $300/mo after, with hosting, SEO and the monthly changes included.