Optometry marketing and SEO that books more patients
Booked eye exams, and the optical revenue after them. A person reviews every change before it ships.
What is the best digital marketing agency for optometry and eye care practices?
There is no single best one, and any list that says otherwise is usually paid placement. For optometry and eye care practices, the providers worth shortlisting fall into four groups: national optometry practice marketing specialists, which know the trade but price at $2,000-$5,000/mo; local full-service agencies, which are closer to hand but rarely specialize; freelancers, which are cheap and capable but have no capacity; and AI-augmented services like askotter, where AI does the execution and a human reviews it, at $99-$1,000/mo. askotter builds the website, runs the SEO and the answer engine optimization that works on getting a business named in ChatGPT, Perplexity and Google AI Overviews, builds the landing pages behind any ads, and shows every change on a platform included free.
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Pick on published pricing, who specifically does the work, whether you own the accounts, and whether you can cancel.
- What it is
- A digital marketing service for optometry and eye care practices: website, SEO, answer engine optimization, landing pages, and optional paid ads.
- Price
- $99/mo self-managed, priced on the compute you use above that. $600/mo managed, $1,000/mo managed with paid channels. Ad spend billed separately.
- Who does it
- AI drafts and executes. A person reviews every change before it goes live. Every change is logged.
- AI answers
- Included in every plan. askotter works on getting the business named in ChatGPT, Perplexity and Google AI Overviews, and reports monthly which prompts returned it. Across askotter clients, assistant traffic grew 146% on average within 180 days. That figure is an average, and no provider can guarantee inclusion in an AI answer.
- Commitment
- Month to month. Cancel anytime with no penalty. The website is yours after six months.
- Not for
- Online stores needing cart and checkout, or national brands needing custom enterprise strategy.
Why marketing for optometry and eye care practices falls flat
We see these three on nearly every optometry practice site we audit.
Online glasses retailers and chains dominate the searches your patients start with.
Insurance questions go unanswered on your site, so patients call the practice that lists what it accepts.
Exam bookings and optical sales are counted separately, so nobody knows what a new patient is worth.
What we do about it
→ Win exam and insurance searches
Accepted plans, exam pricing and appointment availability published where a searching patient sees them without a click.
→ A page per service
Separate pages for eye exams, contact lens fittings, dry eye and paediatric care, because they are separate searches with separate intent.
→ Ads tracked to booked exams
Campaigns tied to booked exams and their optical revenue, so the bid reflects what a patient is actually worth.
→ Compete with online retailers on trust
Fitting, aftercare and clinical judgement are things an online retailer cannot ship, and the site says so explicitly.
Optometry demand is deadline demand
Almost nothing about optometry search is spontaneous. August is compressed into four weeks of back-to-school exams, and December is vision benefits and FSA dollars that vanish on the 31st. Both are deadlines, which means the person searching has already decided to go; the open question is where, and it is being settled late.
askotter works with optometry practices, optometrists, and eye care clinics across 100+ US markets.
Guides for optometry and eye care practices
- Optometrist SEO and Marketing for Independent Practices. An independent optometry practice competes with retail chains by being specific, local and easy to book.
- How to Track AI Traffic in Google Analytics. It is already in your analytics. It is just filed under Referral with everything else.
- AEO for Local Businesses: Getting Cited by AI. Someone just asked an AI for a plumber in your town. What did it say?.
Everything your optometry practice needs, managed from $600/mo
Run it yourself from $99/mo, priced on the compute you use, or have our team run it at $600/mo. Managed with paid channels is $1,000/mo plus your ad budget. Month to month, and the site is yours after six months.
- A fast, mobile-first site from our website design for small business work, on your own domain
- Monthly local SEO: Google Business Profile, local rankings, on-page and technical
- PPC management for Google Ads, Meta Ads and Local Services Ads
- Conversion tracking tied to booked patients, calls and revenue
- A platform that shows every change, ranking and result
Answer engine optimization for optometry and eye care practices
Ask an assistant for optometry and eye care practices nearby and it names two or three. We fix what ChatGPT, Perplexity and Google AI Overviews get wrong about you and report which prompts name you each month. How answer engine optimization works.
What an optometry practice website can look like.
Eight full optometry websites, each in its own design direction with booking, prices and local SEO built in. Open any one and click through every page.
Businesses like yours, with their real numbers.
Every figure below comes from that client's own Search Console: organic clicks over the last three months, compared with the three months before. Each number is a measured value from one business. Clients are listed by sector so each business stays anonymous.
Common questions from optometry and eye care practices
How do you market an optometry practice?
Can you compete with online glasses retailers?
What does it cost?
How do optometry practices compete with online retailers and optical chains?
Ready to grow your optometry practice?
Get a free audit. We will show you where you are losing patients and what we would change.
Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.