Half a visit to an optometrist is a medical appointment and half of it is shopping for frames. The site has to do both without either one looking like an afterthought.
Each one is a full site with every page working, the booking path and the trade's own tool, plus the SEO autopilot running in the corner. Open one, switch between them from the bar at the top, and copy the prompt when one fits.
Large type with plenty of air around it and one accent colour doing all the work.
Copy this into the builder inside askotter and fill in the {{placeholders}}. It carries the look, the pages, the components a optometry practice site needs, the SEO rules and the writing rules.
A strict column grid with heavy sans headings, big numerals and one red, and no ornament anywhere.
The International Typographic Style is back as the antidote to template sameness.
Copy this into the builder inside askotter and fill in the {{placeholders}}. It carries the look, the pages, the components a optometry practice site needs, the SEO rules and the writing rules.
Translucent panels floating over a full-screen photograph, with soft depth and rounded corners.
Apple's Liquid Glass interface made frosted, layered panels the look of 2026 software.
Copy this into the builder inside askotter and fill in the {{placeholders}}. It carries the look, the pages, the components a optometry practice site needs, the SEO rules and the writing rules.
Letterspaced small caps and pill buttons on muted surfaces, which reads as quiet and expensive.
Copy this into the builder inside askotter and fill in the {{placeholders}}. It carries the look, the pages, the components a optometry practice site needs, the SEO rules and the writing rules.
Rounded tiles of different sizes, each holding one fact, so the first screen answers five questions at once.
The tile grid Apple uses for product pages, now the default way to show many facts on one phone screen.
Copy this into the builder inside askotter and fill in the {{placeholders}}. It carries the look, the pages, the components a optometry practice site needs, the SEO rules and the writing rules.
Soft corners and generous line height, so the page stays easy to read for someone who is anxious.
Copy this into the builder inside askotter and fill in the {{placeholders}}. It carries the look, the pages, the components a optometry practice site needs, the SEO rules and the writing rules.
A magazine grid with heavy rules and square corners, where the photography carries the page.
Copy this into the builder inside askotter and fill in the {{placeholders}}. It carries the look, the pages, the components a optometry practice site needs, the SEO rules and the writing rules.
Near-black ground, a champagne accent and a tall serif. Reads as a place with a waiting list.
Premium brands moved to dark grounds with one metallic accent as phones went dark-mode by default.
Copy this into the builder inside askotter and fill in the {{placeholders}}. It carries the look, the pages, the components a optometry practice site needs, the SEO rules and the writing rules.
Every business, price and review on these sites is invented, and each site says so on every page. The photographs are CC0 stock standing in for the business's own.
The studio redraws the page with every direction and palette, including the ten trend directions, and with the components a optometry practice site needs.
Your direction, palette and trade travel with you. Free for 14 days, no card required.
A optometry practice website has a job that is specific to the trade, and the components that do that job are frame gallery, vision plans, exam booking, medical eye care. Half a visit to an optometrist is a medical appointment and half of it is shopping for frames.
The site has to do both without either one looking like an afterthought. askotter builds the site around that component set rather than around a theme: the direction and palette are chosen by the owner, and the pages themselves are written from the practice's own services, prices, hours and service area. The build, the hosting and the monthly work are one price, $99/mo self-managed or $600/mo managed, with no separate design or setup fee. The first draft comes back the same day and a person reviews every change before it publishes. A business wanting to browse finished themes and edit one itself is better served by Squarespace or Wix.
The studio above draws these. Here they are as text, which is the version worth reading if you are briefing someone else or building it yourself.
Frames are a retail purchase and people want to see the brands you carry before they book.
VSP or EyeMed coverage decides where someone books. It is the first filter, so it goes near the top.
A booking request with the exam type attached routes the appointment correctly and saves a phone call.
Dry eye and diabetic screening are searched separately and are worth more than a routine exam. They need their own cards and their own pages.
People delay eye exams because they are not sure what they are for. Naming what gets checked converts the fence-sitters.
Want the longer version of what the site has to do once a visitor lands? Website design for optometrists covers the pages, the leaks and the FAQ. This page covers the look and the components.
The build is inside the monthly price, and on a managed plan the site transfers to you after six months.
You drive the builder and ship the changes Whiskers suggests. The platform does the analysis.
| Self-managed$99/moWebsite, SEO and the platform. Compute-based after that. | |
|---|---|
| Website and SEO | |
| AI web builder, unlimited edits | Included |
| Your site hosted on your own domain | Included |
| SEO: keywords, on-page, schema, rank tracking | Included |
| AI content recommendations, ready to publish | Included |
| Answer engine optimization | Included |
| askotter dashboard and change log | Included |
| Paid channels | |
| Google Ads + Meta Ads, connected and tracked | Add per channel |
| AI bidding and budget recommendations | With each channel |
| True ROAS against your real revenue | With each channel |
| How it runs | |
| Who ships each change | You |
| A person reviews every change before it ships | Not included |
| Ad accounts | Yours, you keep them |
| What moves the price | The compute you use |
| Cancel anytime | Included |
| Sign up for the free 14-day trial | |
The $99/mo covers your website and SEO on the platform. After that the price is compute-based. Ask Whiskers to run more analysis, or to watch more ad channels for you, and the bill scales with how much you use.
No setup fee. Ad spend is billed to you by Google and Meta.
Want a person to run it for you?
Our team builds and runs it. A person reviews every AI recommendation before it ships.
| What is included | PopularManaged SEO$600/moWe build it and run the SEO. | Managed + Ads$1,000/moEverything in Managed SEO, plus Google Ads and Meta Ads run by our team. |
|---|---|---|
| Website and SEO | ||
| We build and host your website | Included | Included |
| Monthly SEO, done for you | Included | Included |
| Content written, reviewed and published | Included | Included |
| Answer engine optimization, run for you | Included | Included |
| One site refresh per year | Included | Included |
| askotter dashboard and change log | Included | Included |
| Paid channels | ||
| Google Ads + Meta Ads management | Not included | Included |
| Monthly performance reviews | Not included | Included |
| Ad budget | Not needed | Under $10K/mo |
| How it runs | ||
| Who ships each change | Our team | Our team |
| A person reviews every change before it ships | Included | Included |
| Email marketing waterfall | Setup | Fully managed |
| Strategy calls | Not included | Monthly |
| Website is yours after six months | Included | Included |
| Get a free proposal | Get a free proposal | |
No setup fee. Cancel anytime. Ad spend is billed to you by Google and Meta.
Want to talk it through first? Book a 20-minute demo
Prefer to run it yourself?
Complete websites for invented businesses, every page and a working tool, built the way yours would be.
Working tool: What your treatment costs monthly
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Working tool: What your repair costs
Working tool: Which membership fits?
Every business, person, price and review on these samples is invented, and each sample says so on every page. The photographs are CC0 stock standing in for the business's own.
Your direction, palette and trade travel with you. Free for 14 days, no card required.
Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.
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