askotter / Website Design / Optometrists
website design · optometrists

Website design for optometry and eye care practices

A site built for the two weeks a year your patients remember their benefits. Built in days from $99/mo, then tuned every month from what your real visitors do.

Start free Estimate hours on my account
what this site has to do

Built around how people choose an optometry practice

It is 18 December, a patient has benefits expiring in thirteen days, and your site does not say whether you take their plan or when the next appointment is. They book at the optical chain in the mall instead.

→ Insurance plans listed by name

The first filter every patient applies, and the reason most calls happen.

→ Online booking with real availability

August and December are deadline months. A patient booking at 11pm will not wait for a callback in the morning.

→ Medical services as their own pages

Dry eye, diabetic exams, myopia management. Higher margin and far less competition, and almost never given a page.

→ Frame brands named

Patients search brands. Listing the lines you carry is what gets the page found for every one of them.

the build

The pages we start an optometry practice with

A starting structure you can change by describing it.

Home Eye exams Insurance and vision benefits Contact lenses Medical eye care (one page each) Frames and brands Meet the doctors Book an exam

Hosting, unlimited edits and a monthly change from your traffic are included from $99/mo, and a person signs off before anything ships. Compare plans on digital marketing pricing.

Optometrists marketing and SEO See design directions
website designs

Eight ways an optometry practice site can look.

Eight full optometry websites, each in its own design direction with booking, prices and local SEO built in. Open any one and click through every page.

See all 8 optometry website designs

estimate the work

Estimate the hours your budget is buying.

Set what you spend on your site each month and see the hours it buys at a blended rate.

Pick what your site runs on
What you spend on the site and its marketing each month
$1,200per month
$200$5,000+

An estimate, worked out from what you entered at a $150/hr blended rate. Connect the accounts and it stops being an estimate: askotter counts the changes that actually shipped, and who shipped them.

work-audit estimate
— hours a month you are paying for
—monthly spend
—places your work happens
$150blended hourly
GitHub pushes, pull requests, deploys not connected
WordPress post and page revisions reading
Shopify product and collection edits not connected
Google Analytics traffic, events, tracking changes reading
Search Console indexing, queries, ranking moves reading
Google Ads budget, keyword and bid edits reading
Meta Ads creative and audience edits not connected

Read-only access, and we set it up with you. Nothing in your accounts changes, and you can disconnect any source at any time. See how we handle data in our privacy policy.

You're in. Check your email.

We'll send the connection links for the sources you picked, then the first work audit once they're live. A human reads it before it reaches you.

questions

Questions from optometry and eye care practices

How do we compete with online frame retailers?
By not marketing frames as the product. The site leads with exams and medical eye care, which cannot be shipped, and treats the optical as what happens after the appointment.

Can the site push the benefits deadline?
Yes. The benefits page and its campaign go live in October, because a page has to be ranked before the month it is written for.

Does it keep changing after launch?
Yes. It reads the real booking flow, finds where patients abandon, and proposes the fix for a person to approve.

Ready to rebuild your optometry practice site?

Send us the URL of the site you have now. 14 days free, no card.

Start free Get a free audit

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