Website design and development for optometry and eye care practices
A site built for the two weeks a year your patients remember their benefits. Built in days from $99/mo, then tuned every month from what your real visitors do.
The moment an optometry practice loses the inquiry.
It is 18 December, a patient has benefits expiring in thirteen days, and your site does not say whether you take their plan or when the next appointment is. They book at the optical chain in the mall instead.
That is a design and development problem, and it is invisible from the inside. It only shows up in what your visitors did, which is what askotter watches after the site is live.
Built around how people choose an optometry practice
→ Insurance plans listed by name
The first filter every patient applies, and the reason most calls happen. A named list also gives an answer engine something to quote.
→ Online booking with real availability
August and December are deadline months. A patient booking at 11pm will not wait for a callback in the morning.
→ Medical services as their own pages
Dry eye, diabetic exams, myopia management. Higher margin and far less competition, and almost never given a page.
→ Frame brands named
Patients search brands. Listing the lines you carry is what gets the page found for every one of them.
The pages we start an optometry practice with
A starting structure. You add, cut and rename anything by describing it, and the site adds pages later when the traffic shows people are searching for something you do not have a page for.
Design, build, hosting and the year after, from $99/mo
The build, your own domain, hosting and SSL, unlimited edits described in plain English, and one free refresh a year. Then every month it reads your traffic and proposes the next change, measured against booked appointments. A person signs off before anything ships.
Every page you have, watched.
This is the part a web design project does not come with. Every page on an optometry practice site is checked daily, and when something changes, the change itself is recorded. A plugin update that quietly breaks your inquiry form on a phone shows up as a row with the diff attached.
Change Intelligence in the askotter portal, on an example optometry practice site. Invented data.
Estimate the hours your budget is buying.
Pick what your site runs on and set what you spend on it each month. The figure is the hours that spend buys at a blended rate, which is the number worth having in front of you before you renew anything.
An estimate, worked out from what you entered at a $150/hr blended rate. Connect the accounts and it stops being an estimate: askotter counts the changes that actually shipped, and who shipped them.
Questions from optometry and eye care practices
How do we compete with online frame retailers?
Can the site push the benefits deadline?
Does it keep changing after launch?
Website design for other clinics & medical
Ready to rebuild your optometry practice site?
The URL of the site you have now is the whole brief. 14 days free, no card.