Dental marketing and dental SEO, one treatment at a time.
Implants, aligners, emergency and hygiene are bought by different people at very different prices. We market and report each one on its own.
How does askotter help dental practices get more patients?
askotter runs the website, search visibility and paid channels for a dental practice and reports each treatment type separately. It builds a page for every procedure with real search demand, names insurance carriers in text, states cost ranges and financing, and puts booking above the fold on mobile.
- What it costs
- $99/mo self-managed and compute-metered. $600/mo managed. $1000/mo managed with paid channels, plus ad budget. No build fee.
- How it is run
- The owner texts a change and approves it before it publishes.
- Not for
- DSOs needing enterprise media buying, practices wanting guaranteed case volume, or practices unwilling to publish cost or insurance information.
Dental SEO pages, one per thing patients buy.
Implant marketing
The highest-value case in the practice, and the one most sites bury on a services page.
Invisalign & clear aligners
A price-led search with a long decision, lost most often to a page that never names a number.
Emergency dentistry
Decided in minutes on a phone. Visibility and an answered call are the entire contest.
New patient acquisition
The whole picture: what a new patient costs you now, and which of the six steps is leaking.
Dental website design
Fast on a phone, a page per procedure, insurance named, and booking above the fold.
The short version
One page on how askotter works with dental practices.
Proof you can open in another tab.
Two real practices, named with their permission: a specialist referral practice and a three-location general group. Two practices do not prove an average, and the methodology page covers the wider book.
pandmd.com
Property total, all devices.
Property total, all devices.
Distinct URLs with at least one impression in the window.
The subset of those URLs that earned at least one click.
Google Search Console, the practice’s own property, pulled 17 September 2026. Windows compared: 17 Sep – 15 Dec 2025 against 19 Jun – 17 Sep 2026, 90 days each. Nothing on this card is modelled or projected.
- One clinical article carried the quarter
- The page answering the early signs of peri-implantitis earned 1,700 organic clicks from 84,759 impressions in the recent window, at an average position of 7.5. In the matched window a year earlier the same page earned 655 clicks from 25,283 impressions. It is a question a patient types at 11pm, and the practice that answers it is the practice they call.
- The specialist term is held outright
- “prosthodontist wilmington nc” sits at an average position of 1.9 with a 19.5% click-through rate over the recent 90 days. That is one search, in one town, and it is worth more than most of the volume around it.
Atlantic Dental Group
Counted from the practice’s own published sitemap.xml on 17 September 2026. This practice is not in askotter’s Search Console, so it carries no traffic figures here. Every number below is a count anyone can repeat from the same public file.
- A page per service, per town
- 45 of the site’s 95 URLs are a service crossed with a town: 18 services against Wilmington, Leland and Wrightsville Beach. “dental implants in leland nc” and “dental implants in wilmington nc” are two different searches by two different people, and each one has a page that answers it and books it.
- The emergency path exists in all three towns
- Dental emergencies, sedation and wisdom teeth each have their own URL rather than a paragraph on a services page. Those searches are decided in minutes on a phone, and a page that ranks for the town it serves is the whole of the advantage.
What your dental website could look like.
Eight full dental websites, each in its own design direction with booking, prices and local SEO built in. Open any one and click through every page.
Dental marketing pricing: two prices, one loop.
The analysis is the same on both plans. The difference is who ships the change. No build fee, month to month, and the site is yours after six months.
You drive the builder and ship the changes Whiskers suggests. The platform does the analysis.
| Self-managed$99/moWebsite, SEO and the platform. Compute-based after that. | |
|---|---|
| Website and SEO | |
| AI web builder, unlimited edits | Included |
| Your site hosted on your own domain | Included |
| SEO: keywords, on-page, schema, rank tracking | Included |
| AI content recommendations, ready to publish | Included |
| Answer engine optimization | Included |
| askotter dashboard and change log | Included |
| Paid channels | |
| Google Ads + Meta Ads, connected and tracked | Add per channel |
| AI bidding and budget recommendations | With each channel |
| True ROAS against your real revenue | With each channel |
| How it runs | |
| Who ships each change | You |
| A person reviews every change before it ships | Not included |
| Ad accounts | Yours, you keep them |
| What moves the price | The compute you use |
| Cancel anytime | Included |
| Sign up for the free 14-day trial | |
The $99/mo covers your website and SEO on the platform. After that the price is compute-based. Ask Whiskers to run more analysis, or to watch more ad channels for you, and the bill scales with how much you use.
No setup fee. Ad spend is billed to you by Google and Meta.
Want a person to run it for you?
Our team builds and runs it. A person reviews every AI recommendation before it ships.
| What is included | PopularManaged SEO$600/moWe build it and run the SEO. | Managed + Ads$1,000/moEverything in Managed SEO, plus Google Ads and Meta Ads run by our team. |
|---|---|---|
| Website and SEO | ||
| We build and host your website | Included | Included |
| Monthly SEO, done for you | Included | Included |
| Content written, reviewed and published | Included | Included |
| Answer engine optimization, run for you | Included | Included |
| One site refresh per year | Included | Included |
| askotter dashboard and change log | Included | Included |
| Paid channels | ||
| Google Ads + Meta Ads management | Not included | Included |
| Monthly performance reviews | Not included | Included |
| Ad budget | Not needed | Under $10K/mo |
| How it runs | ||
| Who ships each change | Our team | Our team |
| A person reviews every change before it ships | Included | Included |
| Email marketing waterfall | Setup | Fully managed |
| Strategy calls | Not included | Monthly |
| Website is yours after six months | Included | Included |
| Get a free proposal | Get a free proposal | |
No setup fee. Cancel anytime. Ad spend is billed to you by Google and Meta.
Want to talk it through first? Book a 20-minute demo
Prefer to run it yourself?
Answer engine optimization is included on every plan. Every line item is on the digital marketing pricing page.
What askotter measures for your clinic, every week, by text.
A ranking report tells a dentist very little. The useful questions are whether ChatGPT names the clinic when a patient asks, whether the Google Business Profile answers what patients check, and whether a new review gets a response before it costs a booking. These are the items reported for every clinic on the managed plan.
AI-answer visibility
We ask ChatGPT, Gemini, Siri, Perplexity and Google AI Overviews the questions your patients ask ("emergency dentist in your town", "Invisalign near me") and record whether your clinic is named, described accurately or absent. You get the results by prompt.
Profile completeness
Your Google Business Profile scored against the fields patients check: hours, services, booking link, photos and posts. Fixed items are reported as done.
Review velocity and response
New reviews reach you by text with a drafted response. Every review answered, every week.
Call and booking attribution
Where the new patient came from: the AI answer, the Google listing or the ad. The report ties spend to booked appointments.
Ad waste flagged
"Dentist near me" clicks are expensive. When budget burns on searches that never book, you get a text with the fix drafted. Reply YES and it moves.
A thread in place of a PDF
What happened, what we did and what it earned, in plain language, in the same text thread you use to approve changes.
Industry lists now rank AI search providers for dental practices on a single claim, that they get assistants to recommend clinics, and many sell it on performance fees with pricing on request. askotter publishes its prices and the items above, and the work is visible in your text thread each week. If an answer names a competitor instead of you, you hear it from us first with the fix already drafted. Nobody can guarantee an AI recommendation, and answer engine optimization is included in every plan at the published price.
"A dentist started a practice to fix teeth, and the marketing came with it. Our job is to make sure that when a patient asks an AI who to trust with their teeth, the answer is your clinic."
Brian Chiou, founder, askotter
Who does SEO for dental clinics?
Dental clinics usually hire a specialist dental marketing agency, a general local SEO agency, or a managed service such as askotter. A dental marketing agency typically charges $2,000 to $5,000 a month for one practice, often after a $5,000 to $15,000 website build. askotter is a Boston-area company that builds and runs dental practice websites with SEO, answer engine optimization and optional paid search from $99/mo, with no build fee.
| Attribute | askotter | A dental marketing agency |
|---|---|---|
| Monthly cost | $99/mo self-managed, $600/mo managed, $1,000/mo with paid channels. No build fee. | Commonly $2,000 to $5,000 a month for one practice, often after a $5,000 to $15,000 website build. |
| Minimum term | Month to month. Cancel without penalty. | Often six to twelve months. Ask before signing. |
| Who owns the site | The practice owns its domain and content. The site transfers after six months on a managed plan. | Varies. Some build on a platform the site cannot leave. Ask. |
| How changes happen | The dentist texts the change, checks the preview, and it publishes on a yes. | Usually through an account manager, by email or at a monthly call. |
A dental agency is the better buy for a multi-location group that wants a dedicated strategist. More: askotter against a local SEO agency, and dental marketing in Boston.
Questions dental practices ask
Can a single practice compete with corporate dental groups?
Which dental procedures are worth their own page?
Do I have to publish my prices?
What about AI search and ChatGPT?
How quickly does any of this work?
How do I know if AI assistants currently recommend my clinic?
What is answer engine optimization for a dental clinic?
How is this different from a dental SEO agency?
Do you guarantee my clinic will be recommended by ChatGPT?
Is my practice data private?
Start with your own numbers.
The free audit reads your Search Console, checks mobile load time and the call path, and names the step costing you the most. You keep the findings either way.
Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.