Aligner patients decide on cost and time.
Nobody searching clear aligners is unsure whether they want straighter teeth. They are working out the cost, the time, and whether to do it with you or with a box in the post.
How do dental practices market Invisalign and clear aligners?
askotter markets clear aligner treatment by stating cost and treatment time on the page instead of behind a consultation form. It builds a treatment page with a price range, a financing page, comparisons against braces and mail-order aligners, and a gallery of the practice's own cases, and reports paid search on cost per started case.
- Measured as
- Cost per started aligner case, traced from the practice's own call tracking and form data.
- How it is paid for
- $99/mo self-managed and compute-metered. $600/mo managed. $1,000/mo managed with paid channels, plus your ad spend.
- Not for
- Practices that will not publish a price range, practices competing on being cheapest, or multi-location orthodontic groups needing media planning.
The aligner search is a money search.
Aligner demand is easy to find and hard to convert. Almost every phrase has cost, time or a comparison inside it, which tells you exactly what the page has to answer.
| Attribute | Who is typing it | What the page has to carry |
|---|---|---|
| invisalign cost | The highest-volume aligner search there is. Early, and price-anchored already. | A range with what moves it: case complexity, refinements, retainers afterwards. |
| how long does invisalign take | Interested, and worried about the commitment rather than the money. | A typical range by case type, how often they come in, and what happens if they are slow with wear time. |
| invisalign vs braces | Genuinely undecided, and reachable. | An even-handed comparison including cost, visibility, treatment time, food restrictions and which cases each one suits. |
| invisalign near me | Ready to book, comparing local practices. | Provider status, real before-and-after photography, reviews, and a booking link that works on a phone without a callback. |
| are mail order aligners safe / smiledirectclub alternative | Considering doing it without a dentist, or burned by having tried. | A clinical answer on what supervision catches that a mail-order box does not. |
The aligner tier.
The treatment page
What clear aligner treatment involves at this practice, with a stated cost range and a stated typical timeline.
The cost and financing page
The range, what moves it, the payment plans accepted, and whether dental benefits apply.
Braces comparison
Cost, visibility, treatment time, food restrictions, and the case types each one handles better.
Mail-order comparison
What in-person supervision catches: root movement, bite changes, existing restorations, gum health.
What a service-by-town tier looks like in practice.
Atlantic Dental Group runs three locations on the North Carolina coast. Counted from the practice’s own published sitemap on 17 September 2026, so every figure below can be recounted.
Atlantic Dental Group
Counted from the practice’s own published sitemap.xml on 17 September 2026. This practice is not in askotter’s Search Console, so it carries no traffic figures here. Every number below is a count anyone can repeat from the same public file.
- A page per service, per town
- 45 of the site’s 95 URLs are a service crossed with a town: 18 services against Wilmington, Leland and Wrightsville Beach. “dental implants in leland nc” and “dental implants in wilmington nc” are two different searches by two different people, and each one has a page that answers it and books it.
- The emergency path exists in all three towns
- Dental emergencies, sedation and wisdom teeth each have their own URL rather than a paragraph on a services page. Those searches are decided in minutes on a phone, and a page that ranks for the town it serves is the whole of the advantage.
Two prices, one loop.
The analysis is the same on both plans. The difference is who ships the change.
You drive the builder and ship the changes Whiskers suggests. The platform does the analysis.
| Self-managed$99/moWebsite, SEO and the platform. Compute-based after that. | |
|---|---|
| Website and SEO | |
| AI web builder, unlimited edits | Included |
| Your site hosted on your own domain | Included |
| SEO: keywords, on-page, schema, rank tracking | Included |
| AI content recommendations, ready to publish | Included |
| Answer engine optimization | Included |
| askotter dashboard and change log | Included |
| Paid channels | |
| Google Ads + Meta Ads, connected and tracked | Add per channel |
| AI bidding and budget recommendations | With each channel |
| True ROAS against your real revenue | With each channel |
| How it runs | |
| Who ships each change | You |
| A person reviews every change before it ships | Not included |
| Ad accounts | Yours, you keep them |
| What moves the price | The compute you use |
| Cancel anytime | Included |
| Sign up for the free 14-day trial | |
The $99/mo covers your website and SEO on the platform. After that the price is compute-based. Ask Whiskers to run more analysis, or to watch more ad channels for you, and the bill scales with how much you use.
No setup fee. Ad spend is billed to you by Google and Meta.
Want a person to run it for you?
Our team builds and runs it. A person reviews every AI recommendation before it ships.
| What is included | PopularManaged SEO$600/moWe build it and run the SEO. | Managed + Ads$1,000/moEverything in Managed SEO, plus Google Ads and Meta Ads run by our team. |
|---|---|---|
| Website and SEO | ||
| We build and host your website | Included | Included |
| Monthly SEO, done for you | Included | Included |
| Content written, reviewed and published | Included | Included |
| Answer engine optimization, run for you | Included | Included |
| One site refresh per year | Included | Included |
| askotter dashboard and change log | Included | Included |
| Paid channels | ||
| Google Ads + Meta Ads management | Not included | Included |
| Monthly performance reviews | Not included | Included |
| Ad budget | Not needed | Under $10K/mo |
| How it runs | ||
| Who ships each change | Our team | Our team |
| A person reviews every change before it ships | Included | Included |
| Email marketing waterfall | Setup | Fully managed |
| Strategy calls | Not included | Monthly |
| Website is yours after six months | Included | Included |
| Get a free proposal | Get a free proposal | |
No setup fee. Cancel anytime. Ad spend is billed to you by Google and Meta.
Want to talk it through first? Book a 20-minute demo
Prefer to run it yourself?
Weighing it against an agency retainer? See askotter against a local SEO agency.
Questions about invisalign & clear aligners
Should I publish Invisalign prices on my website?
How do I compete with mail-order aligner companies?
Is Invisalign marketing worth it for a general dentist?
How long before aligner marketing shows results?
What else a practice buys.
Implant marketing
The highest-value case in the practice, and the one most sites bury on a services page.
Dental website design
Fast on a phone, a page per procedure, insurance named, and booking above the fold.
New patient acquisition
The whole picture: what a new patient costs you now, and which of the six steps is leaking.
All of it, in one place
The dental hub, with both client records and every page in this area.
Find out what an aligner case is costing you.
The free audit reads the practice’s own Search Console for the aligner searches it already appears for, and checks what the current page does with them.
Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.