Website designs for law firms.
Legal clients buy standing. A firm that looks like it opened last year has a harder time charging what it is worth, which is the one case on this list where the old-fashioned direction outperforms the modern one.
Your direction, palette and trade travel with you. Free for 14 days, no card required.
What should a law firm website include?
A law firm website has a job that is specific to the trade, and the components that do that job are case type selector, case results, consultation request, attorney profile. Legal clients buy standing.
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A firm that looks like it opened last year has a harder time charging what it is worth, which is the one case on this list where the old-fashioned direction outperforms the modern one. askotter builds the site around that component set rather than around a theme: the direction and palette are chosen by the owner, and the pages themselves are written from the practice's own services, prices, hours and service area. The build, the hosting and the monthly work are one price, $99/mo self-managed or $600/mo managed, with no separate design or setup fee. The first draft comes back the same day and a person reviews every change before it publishes. A business wanting to browse finished themes and edit one itself is better served by Squarespace or Wix.
- Opens on
- Classic. Any of the six directions works with this trade.
- Components
- 5 written for law firms and attorneys, shown in the studio above.
- Built from
- Your services, prices, hours and service area, plus the direction and palette you pick.
- Price
- $99/mo self-managed or $600/mo managed. No design or setup fee.
- First draft
- Same day. Launch typically five to ten working days.
- Not for
- Anyone who wants to browse finished themes and edit one themselves.
What goes on a law firm site, and why.
The studio above draws these. Here they are as text, which is the version worth reading if you are briefing someone else or building it yourself.
Case type selector
A divorce client and a car accident client want completely different pages. Routing them at the top is the whole job of a law firm homepage.
Case results
Numbers with a case type attached are the most persuasive thing a firm can publish, subject to your bar rules on outcome advertising.
Consultation request
People contact lawyers at odd hours and will not phone first. A short form captures the ones a phone-only page loses.
Attorney profile
Clients hire a person. Years admitted, the bar, and where they went to school do more than a mission statement.
Client testimonial
Process and communication is what clients actually complain about, so that is what the testimonial should answer.
Want the longer version of what the site has to do once a visitor lands? Website design for law firms covers the pages, the leaks and the FAQ. This page covers the look and the components.
No design fee. No setup fee.
The build is inside the monthly price, and on a managed plan the site transfers to you after six months.
You drive the builder and ship the changes Whiskers suggests. The platform does the analysis.
| What is included | Self-managed$99/moWebsite, SEO and the platform. Compute-based after that. |
|---|---|
| Website and SEO | |
| AI web builder, unlimited edits | Included |
| Your site hosted on your own domain | Included |
| SEO: keywords, on-page, schema, rank tracking | Included |
| AI content recommendations, ready to publish | Included |
| Answer engine optimization | Included |
| askotter platform and data lake | Included |
| Paid channels | |
| Google Ads + Meta Ads, connected and tracked | Add per channel |
| AI bidding and budget recommendations | With each channel |
| True ROAS against your real revenue | With each channel |
| How it runs | |
| Who ships each change | You |
| A person reviews every change before it ships | Not included |
| Ad accounts | Yours, you keep them |
| What moves the price | The compute you use |
| Cancel anytime | Included |
| Start free | |
The $99/mo covers your website and SEO on the platform. After that the price is compute-based. Ask Whiskers to run more analysis, or to watch more ad channels for you, and the bill scales with how much you use.
No setup fee. Ad spend is billed to you by Google and Meta.
Want a person to run it for you?
Our team builds and runs it. A person reviews every AI recommendation before it ships.
| What is included | PopularManaged SEO$600/moWe build it and run the SEO. | Managed + Ads$1,000/moEverything in Managed SEO, plus Google Ads and Meta Ads run by our team. |
|---|---|---|
| Website and SEO | ||
| We build and host your website | Included | Included |
| Monthly SEO, done for you | Included | Included |
| Content written, reviewed and published | Included | Included |
| Answer engine optimization, run for you | Included | Included |
| One site refresh per year | Included | Included |
| askotter platform and data lake | Included | Included |
| Paid channels | ||
| Google Ads + Meta Ads management | Not included | Included |
| Monthly performance reviews | Not included | Included |
| Ad budget | Not needed | Under $10K/mo |
| How it runs | ||
| Who ships each change | Our team | Our team |
| A person reviews every change before it ships | Included | Included |
| Email marketing waterfall | Setup | Fully managed |
| Strategy calls | Not included | Monthly |
| Website is yours after six months | Included | Included |
| Get a free audit | Get a free audit | |
No setup fee. Cancel anytime. Ad spend is billed to you by Google and Meta.
Want to talk it through first? Book a 20-minute demo
Prefer to run it yourself?
Questions about law firm websites
Do you have a law firm website template I can buy?
How long does a law firm website take to build?
Can you rebuild the site I already have?
Can I change the look after launch?
Does the design affect whether I rank?
Finished sites for other trades.
Complete websites for invented businesses, every page and a working tool, built the way yours would be.
Riverbend Dental
Working tool: What your treatment costs monthly
- Emergency strip
- A page per procedure
- Financing estimator
Oakline Chiropractic
Working tool: What brought you here?
- Condition finder
- Two-field booking
- Insurance answered up front
Fairmount Family Medicine
Working tool: Which visit do you need?
- Accepting patients badge
- Services by life stage
- Which visit finder
Lune Aesthetics
Working tool: Which treatment fits you
- Results gallery
- Treatment menu with prices
- Membership tiers on the page
Northbay Physical Therapy
Working tool: Where does it hurt?
- Direct access strip
- Injury picker
- First visit in three steps
Hollow Creek Veterinary
Working tool: What a wellness visit costs
- After-hours line
- Services by species
- Wellness cost estimator
Clearview Eye Care
Working tool: What your glasses cost after your plan
- Frame gallery
- Vision plans near the top
- Glasses cost estimator
Ledger & Co
Working tool: What your tax return will cost
- Deadline countdown
- Packages with prices
- Who we work with
Northpoint Wealth
Working tool: What our fee comes to in dollars
- Fiduciary statement
- Published fee schedule
- Fee calculator
Kestrel Insurance Group
Working tool: Which coverage do you need?
- Line of business picker
- Carriers named on the page
- A three-field quote start
Marguerite Vance
Working tool: What is your home worth?
- Current listings
- Home valuation estimator
- A page per neighborhood
Ridgeline Heating & Air
Working tool: What a new system costs installed
- Open-now strip
- System replacement estimator
- Services with published prices
Hollis Plumbing
Working tool: Find your price before you call
- Emergency strip
- Shut-off instructions
- Flat-rate pricing
Copperline Electric
Working tool: What your electrical job costs
- Job type picker
- Priced jobs
- License strip
Summit Roofing
Working tool: Rough cost of a new roof
- Job gallery
- Insurance claim walkthrough
- Roof estimator
Kesler Auto Service
Working tool: What your repair costs, parts and labor
- Vehicle picker
- Common jobs, priced
- Repair estimator
Fern & Field
Working tool: Find your service
- Work gallery
- Service menu with prices
- Pick your stylist
Alder & Stone Landscapes
Working tool: What your project costs
- Project gallery
- Maintenance plans
- Project type picker
Cedar Ridge Pest Control
Working tool: What is that bug?
- Pest picker
- Same-day strip
- Bug identifier
Tidewater Home Cleaning
Working tool: Your cleaning price in thirty seconds
- Instant price
- Frequency pricing
- Background checks on the page
Ironbridge Garage Doors
Working tool: What your repair costs
- Same-day strip
- Repairs with printed prices
- Repair price tool
Foundry Strength
Working tool: Which membership fits?
- Class timetable
- Published membership prices
- Free week, no card
Every business, person, price and review on these samples is invented. They show what a finished site in each trade does, and each one says so on every page.
Nearby component sets.
Send us the brief you just built.
Your direction, palette and trade travel with you. Free for 14 days, no card required.
Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.