Bromberg Chiropractic was sliding. Twelve town pages turned it around.
Forty years in practice, a strong name, and a website losing ground every month: 48 clicks in January, 19 by April. There were no pages for the towns patients come from and no way to track who booked.
Bromberg Chiropractic
The live site, captured 15 October 2026.
What changed, in the client’s own Search Console.
Google clicks per month, 37 to 85
times shown on Google per month, 3,677 to 13,869
towns where the practice now ranks on page one, from zero
Window: Jan to Apr 2026 (old site) against Jul to Sep 2026. Every figure is from brombergchiropractic.com’s own Google Search Console and GA4 through 12 October 2026. Results vary by client; a result is not a promise. How we measure results.
Before, what askotter did, and what happened.
Before
The practice’s own name ranked fine. Everything else did not: “chiropractor near me” sat at position 12, and there were no pages for specialties or neighboring towns. Average position was 24, which is page three.
What askotter did
Built a new site with working booking forms in April. In May, added a page for each of 12 towns (Malden, Everett, Somerville, Medford, Lexington and more). In August, wrote 12 articles answering the questions people in the area were already searching for, such as spinal decompression and chiropractic vs physical therapy. Retitled the pregnancy page to “prenatal chiropractor”, the phrase patients type.
What happened
The town pages have been shown 38,431 times since May and rank on page one in 11 of 12 towns. September’s average position was 15.7, up from 24. The prenatal page ranks 7.5 and nearly one in ten searchers clicks it. The spinal decompression article alone draws almost 2,000 views a month, the next service page to build.
Source: Google Search Console for brombergchiropractic.com, Jan to Apr 2026 (old site) vs Jul to Sep 2026. GA4 form counts are excluded because bot traffic inflates them. The next lever is the Google Business Profile, which decides the “near me” map results.
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Clayton Pressure Washing
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Read the case studyThe averaged figures elsewhere on this site come from a wider, sector-only cohort. All case studies · Marketing for chiropractors.
The same playbook, for your business.
A site that says what you do, where, and for whom, in the words customers type. Then monthly changes based on what visitors actually did, each one reviewed by a person before it goes live.
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