Pan DMD went from one lucky blog post to its best month ever.
Dr. Jennifer Pan runs a specialist dental practice. Her old site had one article that did all the work and nothing that ranked for implants, dentures or full-mouth reconstruction, the services that pay the bills.
The live site, captured 15 October 2026.
What changed, in the client’s own Search Console.
Google clicks per month, 199 to 873
clicks in September 2026, the best month on record
calls and form fills per month, August to September
Window: Jun to Aug 2025 against Jul to Sep 2026, full months. Every figure is from pandmd.com’s own Google Search Console and GA4 through 12 October 2026. Results vary by client; a result is not a promise. How we measure results.
Before, what askotter did, and what happened.
Before
The practice sat at position 40 on average. Searching the doctor’s own name put her on page two. One blog post about implant warning signs carried three quarters of all visibility; the other 18 posts were nearly invisible.
What askotter did
Rebuilt the site around how patients actually search: a page for every service, every nearby town, and every concern a patient types in. Then we split the one overloaded article into ten specific guides (implant smell, swollen gums, bleeding, infection) so each question had its own answer. We also made the site readable to AI assistants like ChatGPT.
What happened
Average position moved from 40 to 9.5, which means page one. The ten new guides earned 649 clicks in their first eight weeks. Phone taps and form submissions went from 12 in August to 47 in September. October is running at a pace of about 1,050 clicks.
Source: Google Search Console for pandmd.com, Jun to Aug 2025 vs Jul to Sep 2026, full months. Lead counts from GA4 key events (phone taps and forms). The implant post was already growing before the rebuild; the rebuild, the July recovery and the broader base are what askotter claims.
Different trades, same pattern.
Onsite Automotive
+139% Onsite Automotive had great reviews and nothing online that said what it fixes.
109 to 260 Google clicks a month · Form leads 2 to 11 a month
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Bromberg Chiropractic
+130% Bromberg Chiropractic was sliding. Twelve town pages turned it around.
37 to 85 Google clicks a month · Page one in 11 towns, from zero
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Clayton Pressure Washing
+52% Clayton Pressure Washing: 58 leads in 90 days from people who found them on Google.
102 to 155 Google clicks a month · 39 form leads + 19 calls in 90 days
Read the case studyThe averaged figures elsewhere on this site come from a wider, sector-only cohort. All case studies · Dental marketing, in depth.
The same playbook, for your business.
A site that says what you do, where, and for whom, in the words customers type. Then monthly changes based on what visitors actually did, each one reviewed by a person before it goes live.
Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.