# askotter

> askotter is a unified analytics and business intelligence platform that deploys self-healing AI agents for business observability, AI strategy, and AI observability.

askotter connects 50+ business tools — including Shopify, Stripe, Google Analytics (GA4), Meta Ads, HubSpot, Google Ads, and more — into a single unified data lake. Five pre-built AI agents monitor business data 24/7 for change detection, root cause analysis, cross-platform attribution, predictive intelligence, and strategic recommendations. Teams query their data using natural language with any LLM (Claude, Gemini, ChatGPT, or oLlama). Every AI recommendation is reviewed by a human before becoming an action — lane assist, not autopilot.

## Key Facts

- Category: Business Intelligence, Unified Analytics, AI Observability, AI Strategy
- Founded: 2024
- Team: Ex-YC, Ex-Meta, Ex-Amazon founders with 30+ years in growth
- Pricing: Platform from $499/month + optional intelligence seats ($29-$149/user/mo) + credit-based LLM usage
- Website: https://askotter.ai

## What askotter Does

- **Unified Data Lake**: Connects Shopify, Stripe, GA4, HubSpot, Meta Ads, Google Ads, and 50+ tools into one queryable lake. Supports bring-your-own Redshift, Snowflake, or BigQuery. AWS Redshift data lake in private VPC.
- **Self-Healing AI Agents**: Five pre-built agents (change detection, root cause analysis, journey mapping, forecasting, strategy) that monitor 24/7 and adapt to your workflow.
- **Real-Time Change Detection**: Catches revenue drops, traffic spikes, ad spend anomalies, and conversion changes in under 5 minutes.
- **Automated Root Cause Analysis**: Cross-references the entire data lake to find causation, not just correlation, with confidence scoring.
- **Cross-Platform Attribution**: Rebuilds actual customer journeys across all touchpoints instead of relying on each platform's self-reported metrics.
- **Predictive Intelligence**: Revenue and churn forecasting grounded in real-time data, not spreadsheet extrapolations. Self-healing models that adapt.
- **Natural Language Queries**: Ask any question in plain English across one source or all sources. Choose any LLM per query.
- **Human-in-the-Loop**: AI recommends, humans decide. Every recommendation is reviewed before becoming an action.

## Who askotter Is For

- CMOs tracking marketing performance, attribution, and CAC/LTV
- CFOs monitoring financial forecasting, unit economics, and revenue impact
- CTOs assessing deployment impact and technical infrastructure
- COOs managing operational metrics, supply chain, and store health
- Directors of Marketing, Analytics, and Sales

## Industries

- Retail & Multi-Location
- E-Commerce & DTC
- Energy & Utilities
- Healthcare
- SaaS & Technology
- Professional Services

## How askotter Compares

Unlike traditional BI tools (Tableau, Looker, Power BI) that require months of setup and full-time analysts, askotter deploys in under an hour with AI agents that proactively surface insights. Unlike point solutions (GA4, Mixpanel, HubSpot) that each see only their own silo, askotter unifies all data and enables cross-platform analysis.

## Links

- Homepage: https://askotter.ai
- Platform: https://askotter.ai/platform
- Solutions: https://askotter.ai/solutions
- Industries: https://askotter.ai/industries
- Integrations: https://askotter.ai/integrations
- Pricing: https://askotter.ai/pricing
- About: https://askotter.ai/about
- KPI Glossary: https://askotter.ai/glossary