askotter / Integrations / Google Ads + Meta Ads

integration pair

Connect Google Ads and Meta Ads for your business

Google Ads and Meta Ads each hold numbers the other never sees. askotter reads both and tells you, by text, what they mean together.

● Google Ads · LIVE + ● Meta Ads · LIVE

Connect Now → See how it works

the short answer

What do you get by connecting Google Ads and Meta Ads?

askotter reads Google Ads and Meta Ads side by side and puts both in one report for the business. The owner sees how activity in one leads to results in the other, gets an alert when a number moves and can ask questions by text.

From Google Ads: Campaign performance, Keyword data and quality scores, Ad group and creative performance.
From Meta Ads: Campaign and ad set performance, Creative performance, Audience targeting data.
Status: Both connect today.
Not for: Replacing Google Ads or Meta Ads. Both keep working exactly as they do now.

why connect them

Why connect Google Ads and Meta Ads

Google Ads spend sits beside your Stripe payments and booking records, so the return is counted from your own books. It fits into our Google Ads management work.

matching the records

How Google Ads and Meta Ads records line up

Google Ads and Meta Ads both report by page. URLs are normalised first (protocol, trailing slash and tracking parameters removed) and then joined page by page.

Google Ads and Meta Ads both keep the UTM source, medium and campaign values from the visit, so activity lines up campaign by campaign even when no single person can be matched.

Shared between the two: the page URL and the UTM campaign tags.

What each tool sees on its ownShow less

Google Ads on its own

Google Ads counts the conversions it can see through its own tag. It cannot tell a refunded sale from a kept one, or a junk lead from a good one.

Timing. Google Ads credits a conversion back to the date of the click, so yesterday's conversion count can still rise for days.

Access. The Google Ads API with read access to the account.

Meta Ads on its own

Meta sees who saw and clicked an ad. It cannot see a sale its pixel missed, and lead-form contacts stop being visible to it once they leave Facebook or Instagram.

Timing. Meta reports conversions under its own attribution setting, seven days after a click and one day after a view by default.

Access. The Meta Marketing API with read access to the ad account.

Related guides

Why Your Google Ads Aren't Converting (And How to Fix It). Clicks without conversions is the most expensive problem in marketing.
Performance Max for Local Businesses: Where the Budget Goes. The campaign type that decides for you, and the reporting that follows.

questions

Questions about Google Ads + Meta Ads

What can I learn by connecting Google Ads and Meta Ads?

askotter puts Google Ads and Meta Ads numbers in one report, so you can see where customers came from and why a number moved.

How does askotter connect Google Ads and Meta Ads?

Live connections use a standard sign-in, and other tools use a file export. No developer is needed.

Is my data secure when connecting Google Ads and Meta Ads?

askotter uses encrypted connections and role-based access, and you control who on your staff sees what.

Connect Google Ads + Meta Ads. Five minutes.

Plans are on the digital marketing pricing page.

Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.