askotter / Integrations / Google Ads + Google Search Console

integration pair

Connect Google Ads and Google Search Console for your business

Google Ads and Google Search Console each hold numbers the other never sees. askotter reads both and tells you, by text, what they mean together.

● Google Ads · LIVE + ● Google Search Console · LIVE

Connect Now → See how it works

the short answer

What do you get by connecting Google Ads and Google Search Console?

askotter reads Google Ads and Google Search Console side by side and puts both in one report for the business. The owner sees how activity in one leads to results in the other, gets an alert when a number moves and can ask questions by text.

From Google Ads: Campaign performance, Keyword data and quality scores, Ad group and creative performance.
From Google Search Console: Search queries and impressions, Click-through rates by query, Average position by keyword.
Status: Both connect today.
Not for: Replacing Google Ads or Google Search Console. Both keep working exactly as they do now.

why connect them

Why connect Google Ads and Google Search Console

Google Ads spend sits beside your Stripe payments and booking records, so the return is counted from your own books. It fits into our Google Ads management work.

matching the records

How Google Ads and Google Search Console records line up

Google Ads and Google Search Console both report the words people searched. The same phrase can be read with its numbers from each tool side by side.

Google Ads and Google Search Console both report by page. URLs are normalised first (protocol, trailing slash and tracking parameters removed) and then joined page by page.

Shared between the two: the search query and the page URL.

What each tool sees on its ownShow less

Google Ads on its own

Google Ads counts the conversions it can see through its own tag. It cannot tell a refunded sale from a kept one, or a junk lead from a good one.

Timing. Google Ads credits a conversion back to the date of the click, so yesterday's conversion count can still rise for days.

Access. The Google Ads API with read access to the account.

Google Search Console on its own

Search Console sees the search up to the click and stops there. It cannot say whether that visitor booked, bought or left.

Timing. Search Console numbers usually arrive two to three days behind, reported as daily totals per query and page.

Access. The Search Console API with read access to the property.

Related guides

Why Your Google Ads Aren't Converting (And How to Fix It). Clicks without conversions is the most expensive problem in marketing.
Performance Max for Local Businesses: Where the Budget Goes. The campaign type that decides for you, and the reporting that follows.

questions

Questions about Google Ads + Google Search Console

What can I learn by connecting Google Ads and Google Search Console?

askotter puts Google Ads and Google Search Console numbers in one report, so you can see where customers came from and why a number moved.

How does askotter connect Google Ads and Google Search Console?

Live connections use a standard sign-in, and other tools use a file export. No developer is needed.

Is my data secure when connecting Google Ads and Google Search Console?

askotter uses encrypted connections and role-based access, and you control who on your staff sees what.

Connect Google Ads + Google Search Console. Five minutes.

Plans are on the digital marketing pricing page.

Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.