Connect Google Ads and SAP for your business

Google Ads and SAP each hold numbers the other never sees. askotter reads both and tells you, by text, what they mean together.

● Google Ads · LIVE + ● SAP · LIVE

Connect Now → See how it works

the short answer

What do you get by connecting Google Ads and SAP?

askotter reads Google Ads and SAP side by side and puts both in one report for the business. The owner sees how activity in one leads to results in the other, gets an alert when a number moves and can ask questions by text.

From Google Ads: Campaign performance, Keyword data and quality scores, Ad group and creative performance.
From SAP: Financial accounting, Inventory and materials management, Production planning.
Status: Both connect today.
Not for: Replacing Google Ads or SAP. Both keep working exactly as they do now.

why connect them

Why connect Google Ads and SAP

Google Ads spend sits beside your Stripe payments and booking records, so the return is counted from your own books. It fits into our Google Ads management work.

matching the records

How Google Ads and SAP records line up

Google Ads and SAP share no customer or visit identifier. askotter puts them on one timeline instead, so a change in Google Ads clicks can be read against what SAP recorded in the same hours.

What each tool sees on its ownShow less

Google Ads on its own

Google Ads counts the conversions it can see through its own tag. It cannot tell a refunded sale from a kept one, or a junk lead from a good one.

Timing. Google Ads credits a conversion back to the date of the click, so yesterday's conversion count can still rise for days.

Access. The Google Ads API with read access to the account.

SAP on its own

SAP holds the booked order, the invoice and the customer master. It has no record of the marketing that produced the order.

Timing. SAP data usually reaches outside systems in scheduled extracts, so it runs as current as the extract schedule your ERP team sets.

Access. Read-only OData services or scheduled exports set up with your ERP team.

Related guides

Why Your Google Ads Aren't Converting (And How to Fix It). Clicks without conversions is the most expensive problem in marketing.
Performance Max for Local Businesses: Where the Budget Goes. The campaign type that decides for you, and the reporting that follows.

questions

Questions about Google Ads + SAP

What can I learn by connecting Google Ads and SAP?

askotter puts Google Ads and SAP numbers in one report, so you can see where customers came from and why a number moved.

How does askotter connect Google Ads and SAP?

Live connections use a standard sign-in, and other tools use a file export. No developer is needed.

Is my data secure when connecting Google Ads and SAP?

askotter uses encrypted connections and role-based access, and you control who on your staff sees what.

Connect Google Ads + SAP. Five minutes.

Plans are on the digital marketing pricing page.

Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.