askotter / Integrations / Google Ads + TikTok Ads

integration pair

Connect Google Ads and TikTok Ads for your business

Google Ads and TikTok Ads each hold numbers the other never sees. askotter reads both and tells you, by text, what they mean together.

● Google Ads · LIVE + ● TikTok Ads · COMING SOON

Book a Conversation → See how it works

the short answer

What do you get by connecting Google Ads and TikTok Ads?

askotter reads Google Ads and TikTok Ads side by side and puts both in one report for the business. The owner sees how activity in one leads to results in the other, gets an alert when a number moves and can ask questions by text.

From Google Ads: Campaign performance, Keyword data and quality scores, Ad group and creative performance.
From TikTok Ads: Campaign and ad group performance, Creative and video metrics, Audience targeting.
Status: TikTok Ads is on the integration roadmap, so the matching described here starts when that connector ships.
Not for: Replacing Google Ads or TikTok Ads. Both keep working exactly as they do now.

why connect them

Why connect Google Ads and TikTok Ads

Google Ads spend sits beside your Stripe payments and booking records, so the return is counted from your own books. It fits into our Google Ads management work.

matching the records

How Google Ads and TikTok Ads records line up

Google Ads and TikTok Ads both keep the UTM source, medium and campaign values from the visit, so activity lines up campaign by campaign even when no single person can be matched.

Shared between the two: the UTM campaign tags.

TikTok Ads is on the integration roadmap, so the matching described here starts when that connector ships.

What each tool sees on its ownShow less

Google Ads on its own

Google Ads counts the conversions it can see through its own tag. It cannot tell a refunded sale from a kept one, or a junk lead from a good one.

Timing. Google Ads credits a conversion back to the date of the click, so yesterday's conversion count can still rise for days.

Access. The Google Ads API with read access to the account.

TikTok Ads on its own

TikTok sees views, clicks and the conversions its pixel catches. It cannot see what happens after a visitor leaves the tracked site.

Timing. TikTok reports conversions under the attribution windows chosen in the ad account, and those counts can include view-through conversions.

Access. The TikTok Marketing API with read access to the ad account.

Related guides

Why Your Google Ads Aren't Converting (And How to Fix It). Clicks without conversions is the most expensive problem in marketing.
Performance Max for Local Businesses: Where the Budget Goes. The campaign type that decides for you, and the reporting that follows.

questions

Questions about Google Ads + TikTok Ads

What can I learn by connecting Google Ads and TikTok Ads?

askotter puts Google Ads and TikTok Ads numbers in one report, so you can see where customers came from and why a number moved.

How does askotter connect Google Ads and TikTok Ads?

Live connections use a standard sign-in, and other tools use a file export. No developer is needed.

Is my data secure when connecting Google Ads and TikTok Ads?

askotter uses encrypted connections and role-based access, and you control who on your staff sees what.

Google Ads + TikTok Ads is coming soon

Talk to us about your timeline, and we will confirm the launch date before you commit.

Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.