askotter / Integrations / Google Ads + HubSpot

integration pair

Connect Google Ads and HubSpot for your business

Google Ads and HubSpot each hold numbers the other never sees. askotter reads both and tells you, by text, what they mean together.

● Google Ads · LIVE + ● HubSpot · LIVE

Connect Now → See how it works

the short answer

What do you get by connecting Google Ads and HubSpot?

askotter reads Google Ads and HubSpot side by side and puts both in one report for the business. The owner sees how activity in one leads to results in the other, gets an alert when a number moves and can ask questions by text.

From Google Ads: Campaign performance, Keyword data and quality scores, Ad group and creative performance.
From HubSpot: Contacts and companies, Deal pipeline and stages, Email campaign performance.
Status: Both connect today.
Not for: Replacing Google Ads or HubSpot. Both keep working exactly as they do now.

why connect them

Why connect Google Ads and HubSpot

Google Ads spend sits beside your Stripe payments and booking records, so the return is counted from your own books. It fits into our Google Ads management work.

matching the records

How Google Ads and HubSpot records line up

Google Ads and HubSpot both report by page. URLs are normalised first (protocol, trailing slash and tracking parameters removed) and then joined page by page.

Google Ads and HubSpot both keep the UTM source, medium and campaign values from the visit, so activity lines up campaign by campaign even when no single person can be matched.

Shared between the two: the page URL and the UTM campaign tags.

What each tool sees on its ownShow less

Google Ads on its own

Google Ads counts the conversions it can see through its own tag. It cannot tell a refunded sale from a kept one, or a junk lead from a good one.

Timing. Google Ads credits a conversion back to the date of the click, so yesterday's conversion count can still rise for days.

Access. The Google Ads API with read access to the account.

HubSpot on its own

HubSpot sees the contact and the deal. It cannot see money collected outside it, or ad spend on platforms it is not connected to.

Timing. HubSpot updates contact and deal properties as they change, and keeps the original source and first page seen on each contact.

Access. A HubSpot private app or OAuth connection with read-only CRM scopes.

Related guides

Why Your Google Ads Aren't Converting (And How to Fix It). Clicks without conversions is the most expensive problem in marketing.
Performance Max for Local Businesses: Where the Budget Goes. The campaign type that decides for you, and the reporting that follows.

questions

Questions about Google Ads + HubSpot

What can I learn by connecting Google Ads and HubSpot?

askotter puts Google Ads and HubSpot numbers in one report, so you can see where customers came from and why a number moved.

How does askotter connect Google Ads and HubSpot?

Live connections use a standard sign-in, and other tools use a file export. No developer is needed.

Is my data secure when connecting Google Ads and HubSpot?

askotter uses encrypted connections and role-based access, and you control who on your staff sees what.

Connect Google Ads + HubSpot. Five minutes.

Plans are on the digital marketing pricing page.

Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.