askotter / Integrations / Shopify + Google Ads

integration pair

Connect Shopify and Google Ads for your business

Shopify and Google Ads each hold numbers the other never sees. askotter reads both and tells you, by text, what they mean together.

● Shopify · LIVE + ● Google Ads · LIVE

Connect Now → See how it works

the short answer

What do you get by connecting Shopify and Google Ads?

askotter reads Shopify and Google Ads side by side and puts both in one report for the business. The owner sees how activity in one leads to results in the other, gets an alert when a number moves and can ask questions by text.

From Shopify: Orders and revenue, Product performance, Customer profiles and segments.
From Google Ads: Campaign performance, Keyword data and quality scores, Ad group and creative performance.
Status: Both connect today.
Not for: Replacing Shopify or Google Ads. Both keep working exactly as they do now.

why connect them

Why connect Shopify and Google Ads

Shopify orders sit beside your Stripe payments, GA4 visits and ad clicks in one report. It fits into our conversion rate optimization work.

matching the records

How Shopify and Google Ads records line up

Shopify and Google Ads can both hold the Google click ID that Google Ads adds to the landing page URL when auto-tagging is on. That ties one paid click to what the same visitor did afterwards.

Shopify and Google Ads both keep the UTM source, medium and campaign values from the visit, so activity lines up campaign by campaign even when no single person can be matched.

Shared between the two: the Google click ID (gclid) and the UTM campaign tags.

What each tool sees on its ownShow less

Shopify on its own

Shopify sees the order and the landing page. It has no view of the ad impressions, emails or searches that came before that session.

Timing. Shopify writes each order the moment it is placed, including the landing page and referring site of the session that bought.

Access. Read-only access through the Shopify Admin API, approved from the store admin.

Google Ads on its own

Google Ads counts the conversions it can see through its own tag. It cannot tell a refunded sale from a kept one, or a junk lead from a good one.

Timing. Google Ads credits a conversion back to the date of the click, so yesterday's conversion count can still rise for days.

Access. The Google Ads API with read access to the account.

Related guides

Which Integrations Are Worth Connecting. An integration earns its place when it changes a decision. Most of them just move data from one screen you ignore to another.
Why Your Google Ads Aren't Converting (And How to Fix It). Clicks without conversions is the most expensive problem in marketing.

questions

Questions about Shopify + Google Ads

What can I learn by connecting Shopify and Google Ads?

askotter puts Shopify and Google Ads numbers in one report, so you can see where customers came from and why a number moved.

How does askotter connect Shopify and Google Ads?

Live connections use a standard sign-in, and other tools use a file export. No developer is needed.

Is my data secure when connecting Shopify and Google Ads?

askotter uses encrypted connections and role-based access, and you control who on your staff sees what.

Connect Shopify + Google Ads. Five minutes.

Plans are on the digital marketing pricing page.

Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.