Connect Shopify and Klaviyo for your business
Shopify and Klaviyo each hold numbers the other never sees. askotter reads both and tells you, by text, what they mean together.
What do you get by connecting Shopify and Klaviyo?
askotter reads Shopify and Klaviyo side by side and puts both in one report for the business. The owner sees how activity in one leads to results in the other, gets an alert when a number moves and can ask questions by text.
- From Shopify
- Orders and revenue, Product performance, Customer profiles and segments.
- From Klaviyo
- Campaign performance, Flow and automation data, Subscriber segments.
- Status
- Klaviyo is on the integration roadmap, so the matching described here starts when that connector ships.
- Not for
- Replacing Shopify or Klaviyo. Both keep working exactly as they do now.
Why connect Shopify and Klaviyo
Shopify orders sit beside your Stripe payments, GA4 visits and ad clicks in one report. It fits into our conversion rate optimization work.
How Shopify and Klaviyo records line up
Shopify and Klaviyo both store the customer's email address. askotter lowercases and trims it on both sides before matching, so the same person shows up as one customer across the two tools.
Both tools can hold a phone number. Numbers are normalised to one international format before matching, which catches customers who never gave an email.
Shared between the two: the customer email address, the phone number and the UTM campaign tags.
Klaviyo is on the integration roadmap, so the matching described here starts when that connector ships.
What each tool sees on its ownShow less
Shopify on its own
Shopify sees the order and the landing page. It has no view of the ad impressions, emails or searches that came before that session.
Timing. Shopify writes each order the moment it is placed, including the landing page and referring site of the session that bought.
Access. Read-only access through the Shopify Admin API, approved from the store admin.
Klaviyo on its own
Klaviyo sees who received, opened and clicked. It credits revenue by its own attribution window and cannot see sales that happen off the store it is connected to.
Timing. Klaviyo logs sends, opens and clicks as events. Apple Mail Privacy Protection preloads images, so open counts run high and clicks are the steadier signal.
Access. A Klaviyo private API key with read-only scopes.
Related guides
- Which Integrations Are Worth Connecting. An integration earns its place when it changes a decision. Most of them just move data from one screen you ignore to another.
- Connecting Klaviyo and Google Ads: What It Is For. The integration is easy. Knowing which audiences to build, and what to do with them, is the part that produces returns.
Services that use these connections
Analyses: Shopify + Klaviyo
Other Shopify combinations
Questions about Shopify + Klaviyo
What can I learn by connecting Shopify and Klaviyo?
How does askotter connect Shopify and Klaviyo?
Is my data secure when connecting Shopify and Klaviyo?
Shopify + Klaviyo is coming soon
Talk to us about your timeline, and we will confirm the launch date before you commit.
Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.