askotter / Integrations / Shopify + HubSpot

integration pair

Connect Shopify and HubSpot for your business

Shopify and HubSpot each hold numbers the other never sees. askotter reads both and tells you, by text, what they mean together.

● Shopify · LIVE + ● HubSpot · LIVE

Connect Now → See how it works

the short answer

What do you get by connecting Shopify and HubSpot?

askotter reads Shopify and HubSpot side by side and puts both in one report for the business. The owner sees how activity in one leads to results in the other, gets an alert when a number moves and can ask questions by text.

From Shopify: Orders and revenue, Product performance, Customer profiles and segments.
From HubSpot: Contacts and companies, Deal pipeline and stages, Email campaign performance.
Status: Both connect today.
Not for: Replacing Shopify or HubSpot. Both keep working exactly as they do now.

why connect them

Why connect Shopify and HubSpot

Shopify orders sit beside your Stripe payments, GA4 visits and ad clicks in one report. It fits into our conversion rate optimization work.

matching the records

How Shopify and HubSpot records line up

Shopify and HubSpot both store the customer's email address. askotter lowercases and trims it on both sides before matching, so the same person shows up as one customer across the two tools.

Both tools can hold a phone number. Numbers are normalised to one international format before matching, which catches customers who never gave an email.

Shared between the two: the customer email address, the phone number and the UTM campaign tags.

What each tool sees on its ownShow less

Shopify on its own

Shopify sees the order and the landing page. It has no view of the ad impressions, emails or searches that came before that session.

Timing. Shopify writes each order the moment it is placed, including the landing page and referring site of the session that bought.

Access. Read-only access through the Shopify Admin API, approved from the store admin.

HubSpot on its own

HubSpot sees the contact and the deal. It cannot see money collected outside it, or ad spend on platforms it is not connected to.

Timing. HubSpot updates contact and deal properties as they change, and keeps the original source and first page seen on each contact.

Access. A HubSpot private app or OAuth connection with read-only CRM scopes.

Related guides

Which Integrations Are Worth Connecting. An integration earns its place when it changes a decision. Most of them just move data from one screen you ignore to another.
LinkedIn Ads and HubSpot Attribution: Why the Numbers Disagree. HubSpot and LinkedIn are both reporting honestly. They just count different events over different windows.

questions

Questions about Shopify + HubSpot

What can I learn by connecting Shopify and HubSpot?

askotter puts Shopify and HubSpot numbers in one report, so you can see where customers came from and why a number moved.

How does askotter connect Shopify and HubSpot?

Live connections use a standard sign-in, and other tools use a file export. No developer is needed.

Is my data secure when connecting Shopify and HubSpot?

askotter uses encrypted connections and role-based access, and you control who on your staff sees what.

Connect Shopify + HubSpot. Five minutes.

Plans are on the digital marketing pricing page.

Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.