Connect Google Ads and POS Systems for your business
Google Ads and POS Systems each hold numbers the other never sees. askotter reads both and tells you, by text, what they mean together.
What do you get by connecting Google Ads and POS Systems?
askotter reads Google Ads and POS Systems side by side and puts both in one report for the business. The owner sees how activity in one leads to results in the other, gets an alert when a number moves and can ask questions by text.
- From Google Ads
- Campaign performance, Keyword data and quality scores, Ad group and creative performance.
- From POS Systems
- Transaction data, Product-level sales, Customer identification.
- Status
- POS Systems is on the integration roadmap, so the matching described here starts when that connector ships.
- Not for
- Replacing Google Ads or POS Systems. Both keep working exactly as they do now.
Why connect Google Ads and POS Systems
Google Ads spend sits beside your Stripe payments and booking records, so the return is counted from your own books. It fits into our Google Ads management work.
How Google Ads and POS Systems records line up
Google Ads and POS Systems share no customer or visit identifier. askotter puts them on one timeline instead, so a change in Google Ads clicks can be read against what POS Systems recorded in the same hours.
POS Systems is on the integration roadmap, so the matching described here starts when that connector ships.
What each tool sees on its ownShow less
Google Ads on its own
Google Ads counts the conversions it can see through its own tag. It cannot tell a refunded sale from a kept one, or a junk lead from a good one.
Timing. Google Ads credits a conversion back to the date of the click, so yesterday's conversion count can still rise for days.
Access. The Google Ads API with read access to the account.
POS Systems on its own
A POS sees the sale at the counter. It only knows who bought when the customer gave a phone number or email for a receipt or loyalty account.
Timing. Many POS systems settle and export transactions in end-of-day batches.
Access. The POS vendor's API where one exists, or a daily export.
Related guides
- Why Your Google Ads Aren't Converting (And How to Fix It). Clicks without conversions is the most expensive problem in marketing.
- Performance Max for Local Businesses: Where the Budget Goes. The campaign type that decides for you, and the reporting that follows.
Services that use these connections
Analyses: Google Ads + POS Systems
Other Google Ads combinations
Questions about Google Ads + POS Systems
What can I learn by connecting Google Ads and POS Systems?
How does askotter connect Google Ads and POS Systems?
Is my data secure when connecting Google Ads and POS Systems?
Google Ads + POS Systems is coming soon
Talk to us about your timeline, and we will confirm the launch date before you commit.
Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.