Root Cause Analysis: Google Ads + POS Systems
Why did this number change? askotter reads Google Ads and POS Systems together and answers it for your business, by text.
How does root cause analysis with Google Ads and POS Systems work for a small business?
askotter reads Google Ads and POS Systems side by side so it can test each explanation against your connected accounts and find the cause. A ranked list of likely causes, each with the evidence behind it.
Read the full answerShow less
The owner asks follow-up questions by text.
- From Google Ads
- Campaign performance, Keyword data and quality scores, Ad group and creative performance.
- From POS Systems
- Transaction data, Product-level sales, Customer identification.
- Status
- POS Systems is on the integration roadmap, so the matching described here starts when that connector ships.
- Not for
- Replacing Google Ads or POS Systems. Both keep working exactly as they do now.
Why did this number change?
Bookings dropped 23%. The ad, the website and the weather all get blamed. Without your accounts side by side, it stays a guess.
How askotter handles it
askotter reads Google Ads and POS Systems side by side, so it can test each explanation against your connected accounts and find the cause.
A person checks the result before it reaches you. This is part of our Google Ads management work.
How Google Ads and POS Systems records line up
Google Ads and POS Systems share no customer or visit identifier. askotter puts them on one timeline instead, so a change in Google Ads clicks can be read against what POS Systems recorded in the same hours.
What root cause analysis uses from each
Root cause analysis needs timestamps precise enough to put events in order.
From Google Ads that means the change history for bids, budgets and ads. From POS Systems it means voids, discounts and staff on shift.
POS Systems is on the integration roadmap, so the matching described here starts when that connector ships.
What each tool sees on its ownShow less
Google Ads on its own
Google Ads counts the conversions it can see through its own tag. It cannot tell a refunded sale from a kept one, or a junk lead from a good one.
Timing. Google Ads credits a conversion back to the date of the click, so yesterday's conversion count can still rise for days.
Access. The Google Ads API with read access to the account.
POS Systems on its own
A POS sees the sale at the counter. It only knows who bought when the customer gave a phone number or email for a receipt or loyalty account.
Timing. Many POS systems settle and export transactions in end-of-day batches.
Access. The POS vendor's API where one exists, or a daily export.
Related guides
- Why Your Google Ads Aren't Converting (And How to Fix It). Clicks without conversions is the most expensive problem in marketing.
- Performance Max for Local Businesses: Where the Budget Goes. The campaign type that decides for you, and the reporting that follows.
Services that use these connections
Other analyses: Google Ads + POS Systems
Questions about Google Ads + POS Systems
Do I need a developer to connect Google Ads and POS Systems?
How is askotter's Root Cause Analysis different from what Google Ads shows on its own?
Google Ads + POS Systems is coming soon
Talk to us about your timeline, and we will confirm the launch date before you commit.
Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.