askotter / Integrations / Google Ads + WooCommerce

integration pair

Connect Google Ads and WooCommerce for your business

Google Ads and WooCommerce each hold numbers the other never sees. askotter reads both and tells you, by text, what they mean together.

● Google Ads · LIVE + ● WooCommerce · COMING SOON

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the short answer

What do you get by connecting Google Ads and WooCommerce?

askotter reads Google Ads and WooCommerce side by side and puts both in one report for the business. The owner sees how activity in one leads to results in the other, gets an alert when a number moves and can ask questions by text.

From Google Ads: Campaign performance, Keyword data and quality scores, Ad group and creative performance.
From WooCommerce: Orders and revenue, Product performance, Customer data.
Status: WooCommerce is on the integration roadmap, so the matching described here starts when that connector ships.
Not for: Replacing Google Ads or WooCommerce. Both keep working exactly as they do now.

why connect them

Why connect Google Ads and WooCommerce

Google Ads spend sits beside your Stripe payments and booking records, so the return is counted from your own books. It fits into our Google Ads management work.

matching the records

How Google Ads and WooCommerce records line up

Google Ads and WooCommerce both keep the UTM source, medium and campaign values from the visit, so activity lines up campaign by campaign even when no single person can be matched.

Shared between the two: the UTM campaign tags.

WooCommerce is on the integration roadmap, so the matching described here starts when that connector ships.

What each tool sees on its ownShow less

Google Ads on its own

Google Ads counts the conversions it can see through its own tag. It cannot tell a refunded sale from a kept one, or a junk lead from a good one.

Timing. Google Ads credits a conversion back to the date of the click, so yesterday's conversion count can still rise for days.

Access. The Google Ads API with read access to the account.

WooCommerce on its own

WooCommerce sees the order and, on recent versions, its source tag. It cannot see ad cost or the visits that did not buy.

Timing. WooCommerce writes each order when it is placed, and recent versions save the order's source and UTM values with it.

Access. The WooCommerce REST API with a read-only key.

Related guides

Why Your Google Ads Aren't Converting (And How to Fix It). Clicks without conversions is the most expensive problem in marketing.
Performance Max for Local Businesses: Where the Budget Goes. The campaign type that decides for you, and the reporting that follows.

questions

Questions about Google Ads + WooCommerce

What can I learn by connecting Google Ads and WooCommerce?

askotter puts Google Ads and WooCommerce numbers in one report, so you can see where customers came from and why a number moved.

How does askotter connect Google Ads and WooCommerce?

Live connections use a standard sign-in, and other tools use a file export. No developer is needed.

Is my data secure when connecting Google Ads and WooCommerce?

askotter uses encrypted connections and role-based access, and you control who on your staff sees what.

Google Ads + WooCommerce is coming soon

Talk to us about your timeline, and we will confirm the launch date before you commit.

Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.