askotter / Integrations / Google Analytics + Google Ads

integration pair

Connect Google Analytics and Google Ads for your business

Google Analytics and Google Ads each hold numbers the other never sees. askotter reads both and tells you, by text, what they mean together.

● Google Analytics · LIVE + ● Google Ads · LIVE

Connect Now → See how it works

the short answer

What do you get by connecting Google Analytics and Google Ads?

askotter reads Google Analytics and Google Ads side by side and puts both in one report for the business. The owner sees how activity in one leads to results in the other, gets an alert when a number moves and can ask questions by text.

From Google Analytics: Sessions and pageviews, User demographics and geography, Traffic source and medium.
From Google Ads: Campaign performance, Keyword data and quality scores, Ad group and creative performance.
Status: Both connect today.
Not for: Replacing Google Analytics or Google Ads. Both keep working exactly as they do now.

why connect them

Why connect Google Analytics and Google Ads

GA4 visits sit beside your payments, bookings and ad spend. You see who came, who booked and where they came from. It fits into our GA4 setup work.

matching the records

How Google Analytics and Google Ads records line up

Google Analytics and Google Ads can both hold the Google click ID that Google Ads adds to the landing page URL when auto-tagging is on. That ties one paid click to what the same visitor did afterwards.

Google Analytics and Google Ads both report by page. URLs are normalised first (protocol, trailing slash and tracking parameters removed) and then joined page by page.

Shared between the two: the Google click ID (gclid), the page URL and the UTM campaign tags.

What each tool sees on its ownShow less

Google Analytics on its own

GA4 sees what people do on the site. It does not see refunds, repeat purchases made offline, or the deal a lead turned into later.

Timing. GA4 collects events in near real time, and Google says standard reports can take 24 to 48 hours to finish processing.

Access. The GA4 Data API with read access to the property.

Google Ads on its own

Google Ads counts the conversions it can see through its own tag. It cannot tell a refunded sale from a kept one, or a junk lead from a good one.

Timing. Google Ads credits a conversion back to the date of the click, so yesterday's conversion count can still rise for days.

Access. The Google Ads API with read access to the account.

Related guides

How to Track AI Traffic in Google Analytics. It is already in your analytics. It is just filed under Referral with everything else.
SEO Forecasting: What the Models Get Wrong. Every SEO forecast is a chain of estimates multiplied together. Understanding which link is weakest tells you how much to trust the number.

questions

Questions about Google Analytics + Google Ads

What can I learn by connecting Google Analytics and Google Ads?

askotter puts Google Analytics and Google Ads numbers in one report, so you can see where customers came from and why a number moved.

How does askotter connect Google Analytics and Google Ads?

Live connections use a standard sign-in, and other tools use a file export. No developer is needed.

Is my data secure when connecting Google Analytics and Google Ads?

askotter uses encrypted connections and role-based access, and you control who on your staff sees what.

Connect Google Analytics + Google Ads. Five minutes.

Plans are on the digital marketing pricing page.

Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.