askotter / Integrations / Google Analytics + Salesforce

integration pair

Connect Google Analytics and Salesforce for your business

Google Analytics and Salesforce each hold numbers the other never sees. askotter reads both and tells you, by text, what they mean together.

● Google Analytics · LIVE + ● Salesforce · COMING SOON

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the short answer

What do you get by connecting Google Analytics and Salesforce?

askotter reads Google Analytics and Salesforce side by side and puts both in one report for the business. The owner sees how activity in one leads to results in the other, gets an alert when a number moves and can ask questions by text.

From Google Analytics: Sessions and pageviews, User demographics and geography, Traffic source and medium.
From Salesforce: Leads and opportunities, Account and contact data, Pipeline stages and velocity.
Status: Salesforce is on the integration roadmap, so the matching described here starts when that connector ships.
Not for: Replacing Google Analytics or Salesforce. Both keep working exactly as they do now.

why connect them

Why connect Google Analytics and Salesforce

GA4 visits sit beside your payments, bookings and ad spend. You see who came, who booked and where they came from. It fits into our GA4 setup work.

matching the records

How Google Analytics and Salesforce records line up

Google Analytics and Salesforce both keep the UTM source, medium and campaign values from the visit, so activity lines up campaign by campaign even when no single person can be matched.

Shared between the two: the UTM campaign tags.

Salesforce is on the integration roadmap, so the matching described here starts when that connector ships.

What each tool sees on its ownShow less

Google Analytics on its own

GA4 sees what people do on the site. It does not see refunds, repeat purchases made offline, or the deal a lead turned into later.

Timing. GA4 collects events in near real time, and Google says standard reports can take 24 to 48 hours to finish processing.

Access. The GA4 Data API with read access to the property.

Salesforce on its own

Salesforce sees leads, accounts and opportunities. It knows which campaign produced a lead only when someone records it there.

Timing. Salesforce opportunity stages move when someone updates them, so pipeline data is as current as the team's CRM habits.

Access. A connected app with read-only access to Lead, Contact, Account and Opportunity.

Related guides

How to Track AI Traffic in Google Analytics. It is already in your analytics. It is just filed under Referral with everything else.
SEO Forecasting: What the Models Get Wrong. Every SEO forecast is a chain of estimates multiplied together. Understanding which link is weakest tells you how much to trust the number.

questions

Questions about Google Analytics + Salesforce

What can I learn by connecting Google Analytics and Salesforce?

askotter puts Google Analytics and Salesforce numbers in one report, so you can see where customers came from and why a number moved.

How does askotter connect Google Analytics and Salesforce?

Live connections use a standard sign-in, and other tools use a file export. No developer is needed.

Is my data secure when connecting Google Analytics and Salesforce?

askotter uses encrypted connections and role-based access, and you control who on your staff sees what.

Google Analytics + Salesforce is coming soon

Talk to us about your timeline, and we will confirm the launch date before you commit.

Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.