askotter / Integrations / Google Analytics + HubSpot

integration pair

Connect Google Analytics and HubSpot for your business

Google Analytics and HubSpot each hold numbers the other never sees. askotter reads both and tells you, by text, what they mean together.

● Google Analytics · LIVE + ● HubSpot · LIVE

Connect Now → See how it works

the short answer

What do you get by connecting Google Analytics and HubSpot?

askotter reads Google Analytics and HubSpot side by side and puts both in one report for the business. The owner sees how activity in one leads to results in the other, gets an alert when a number moves and can ask questions by text.

From Google Analytics: Sessions and pageviews, User demographics and geography, Traffic source and medium.
From HubSpot: Contacts and companies, Deal pipeline and stages, Email campaign performance.
Status: Both connect today.
Not for: Replacing Google Analytics or HubSpot. Both keep working exactly as they do now.

why connect them

Why connect Google Analytics and HubSpot

GA4 visits sit beside your payments, bookings and ad spend. You see who came, who booked and where they came from. It fits into our GA4 setup work.

matching the records

How Google Analytics and HubSpot records line up

Google Analytics and HubSpot both report by page. URLs are normalised first (protocol, trailing slash and tracking parameters removed) and then joined page by page.

Google Analytics and HubSpot both keep the UTM source, medium and campaign values from the visit, so activity lines up campaign by campaign even when no single person can be matched.

Shared between the two: the page URL and the UTM campaign tags.

What each tool sees on its ownShow less

Google Analytics on its own

GA4 sees what people do on the site. It does not see refunds, repeat purchases made offline, or the deal a lead turned into later.

Timing. GA4 collects events in near real time, and Google says standard reports can take 24 to 48 hours to finish processing.

Access. The GA4 Data API with read access to the property.

HubSpot on its own

HubSpot sees the contact and the deal. It cannot see money collected outside it, or ad spend on platforms it is not connected to.

Timing. HubSpot updates contact and deal properties as they change, and keeps the original source and first page seen on each contact.

Access. A HubSpot private app or OAuth connection with read-only CRM scopes.

Related guides

How to Track AI Traffic in Google Analytics. It is already in your analytics. It is just filed under Referral with everything else.
SEO Forecasting: What the Models Get Wrong. Every SEO forecast is a chain of estimates multiplied together. Understanding which link is weakest tells you how much to trust the number.

questions

Questions about Google Analytics + HubSpot

What can I learn by connecting Google Analytics and HubSpot?

askotter puts Google Analytics and HubSpot numbers in one report, so you can see where customers came from and why a number moved.

How does askotter connect Google Analytics and HubSpot?

Live connections use a standard sign-in, and other tools use a file export. No developer is needed.

Is my data secure when connecting Google Analytics and HubSpot?

askotter uses encrypted connections and role-based access, and you control who on your staff sees what.

Connect Google Analytics + HubSpot. Five minutes.

Plans are on the digital marketing pricing page.

Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.