Campaign Optimization: Google Analytics + HubSpot
Which campaigns should you grow and which should you stop? askotter reads Google Analytics and HubSpot together and answers it for your business, by text.
How does campaign optimization with Google Analytics and HubSpot work for a small business?
askotter reads Google Analytics and HubSpot side by side so it can improve campaigns using numbers from every connected account. Grow, pause or fix.
Read the full answerShow less
Each suggestion is backed by your own revenue numbers, and a person reviews every one. The owner asks follow-up questions by text.
- From Google Analytics
- Sessions and pageviews, User demographics and geography, Traffic source and medium.
- From HubSpot
- Contacts and companies, Deal pipeline and stages, Email campaign performance.
- Status
- Both connect today.
- Not for
- Replacing Google Analytics or HubSpot. Both keep working exactly as they do now.
Which campaigns should you grow and which should you stop?
Each campaign gets judged inside its own platform. A Meta campaign can look weak on its own and still drive 40% of your Google conversions. You cannot see that from inside Meta.
How askotter handles it
askotter reads Google Analytics and HubSpot side by side, so it can improve campaigns using numbers from every connected account.
A person checks the result before it reaches you. This is part of our GA4 setup work.
How Google Analytics and HubSpot records line up
Google Analytics and HubSpot both report by page. URLs are normalised first (protocol, trailing slash and tracking parameters removed) and then joined page by page.
Google Analytics and HubSpot both keep the UTM source, medium and campaign values from the visit, so activity lines up campaign by campaign even when no single person can be matched.
Shared between the two: the page URL and the UTM campaign tags.
What campaign optimization uses from each
Campaign optimization needs cost on one side and outcome on the other.
From Google Analytics that means conversion rate by source, medium and campaign. From HubSpot it means contacts and closed deals by original source.
These two tools hold no shared customer identifier, so per-customer answers need a third connected tool that each side can match, such as GA4 or your CRM. Daily totals work with these two alone.
What each tool sees on its ownShow less
Google Analytics on its own
GA4 sees what people do on the site. It does not see refunds, repeat purchases made offline, or the deal a lead turned into later.
Timing. GA4 collects events in near real time, and Google says standard reports can take 24 to 48 hours to finish processing.
Access. The GA4 Data API with read access to the property.
HubSpot on its own
HubSpot sees the contact and the deal. It cannot see money collected outside it, or ad spend on platforms it is not connected to.
Timing. HubSpot updates contact and deal properties as they change, and keeps the original source and first page seen on each contact.
Access. A HubSpot private app or OAuth connection with read-only CRM scopes.
Related guides
- How to Track AI Traffic in Google Analytics. It is already in your analytics. It is just filed under Referral with everything else.
- SEO Forecasting: What the Models Get Wrong. Every SEO forecast is a chain of estimates multiplied together. Understanding which link is weakest tells you how much to trust the number.
Services that use these connections
Other analyses: Google Analytics + HubSpot
Questions about Google Analytics + HubSpot
Do I need a developer to connect Google Analytics and HubSpot?
How is askotter's Campaign Optimization different from what Google Analytics shows on its own?
Connect Google Analytics + HubSpot. Five minutes.
Plans are on the digital marketing pricing page.
Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.