Connect Google Analytics and GitHub for your business

Google Analytics and GitHub each hold numbers the other never sees. askotter reads both and tells you, by text, what they mean together.

● Google Analytics · LIVE + ● GitHub · LIVE

Connect Now → See how it works

the short answer

What do you get by connecting Google Analytics and GitHub?

askotter reads Google Analytics and GitHub side by side and puts both in one report for the business. The owner sees how activity in one leads to results in the other, gets an alert when a number moves and can ask questions by text.

From Google Analytics: Sessions and pageviews, User demographics and geography, Traffic source and medium.
From GitHub: Commits and pull requests, Deployment events, Release tags.
Status: Both connect today.
Not for: Replacing Google Analytics or GitHub. Both keep working exactly as they do now.

why connect them

Why connect Google Analytics and GitHub

GA4 visits sit beside your payments, bookings and ad spend. You see who came, who booked and where they came from. It fits into our GA4 setup work.

matching the records

How Google Analytics and GitHub records line up

Google Analytics and GitHub share no customer or visit identifier. askotter puts them on one timeline instead, so a change in GA4 sessions can be read against what GitHub recorded in the same hours.

What each tool sees on its ownShow less

Google Analytics on its own

GA4 sees what people do on the site. It does not see refunds, repeat purchases made offline, or the deal a lead turned into later.

Timing. GA4 collects events in near real time, and Google says standard reports can take 24 to 48 hours to finish processing.

Access. The GA4 Data API with read access to the property.

GitHub on its own

GitHub knows what code changed and when. It cannot tell you whether that change cost you leads or sales.

Timing. GitHub timestamps every commit, merge and deployment to the second.

Access. A GitHub App or token with read access to the repositories you choose.

Related guides

How to Track AI Traffic in Google Analytics. It is already in your analytics. It is just filed under Referral with everything else.
SEO Forecasting: What the Models Get Wrong. Every SEO forecast is a chain of estimates multiplied together. Understanding which link is weakest tells you how much to trust the number.

Services that use these connections

Local SEO services Google Ads management Answer engine optimization Website design for small business Digital marketing pricing

Analyses: Google Analytics + GitHub

Revenue Attribution Customer Journey Mapping Anomaly Detection Predictive Forecasting Root Cause Analysis Campaign Optimization Customer Retention Combined Reporting

Other Google Analytics combinations

questions

Questions about Google Analytics + GitHub

What can I learn by connecting Google Analytics and GitHub?

askotter puts Google Analytics and GitHub numbers in one report, so you can see where customers came from and why a number moved.

How does askotter connect Google Analytics and GitHub?

Live connections use a standard sign-in, and other tools use a file export. No developer is needed.

Is my data secure when connecting Google Analytics and GitHub?

askotter uses encrypted connections and role-based access, and you control who on your staff sees what.

Connect Google Analytics + GitHub. Five minutes.

Plans are on the digital marketing pricing page.

Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.