Connect Google Analytics and LinkedIn Ads for your business

Google Analytics and LinkedIn Ads each hold numbers the other never sees. askotter reads both and tells you, by text, what they mean together.

● Google Analytics · LIVE + ● LinkedIn Ads · COMING SOON

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the short answer

What do you get by connecting Google Analytics and LinkedIn Ads?

askotter reads Google Analytics and LinkedIn Ads side by side and puts both in one report for the business. The owner sees how activity in one leads to results in the other, gets an alert when a number moves and can ask questions by text.

From Google Analytics: Sessions and pageviews, User demographics and geography, Traffic source and medium.
From LinkedIn Ads: Campaign performance, Audience demographics, Lead gen form data.
Status: LinkedIn Ads is on the integration roadmap, so the matching described here starts when that connector ships.
Not for: Replacing Google Analytics or LinkedIn Ads. Both keep working exactly as they do now.

why connect them

Why connect Google Analytics and LinkedIn Ads

GA4 visits sit beside your payments, bookings and ad spend. You see who came, who booked and where they came from. It fits into our GA4 setup work.

matching the records

How Google Analytics and LinkedIn Ads records line up

Google Analytics and LinkedIn Ads both keep the UTM source, medium and campaign values from the visit, so activity lines up campaign by campaign even when no single person can be matched.

Shared between the two: the UTM campaign tags.

LinkedIn Ads is on the integration roadmap, so the matching described here starts when that connector ships.

What each tool sees on its ownShow less

Google Analytics on its own

GA4 sees what people do on the site. It does not see refunds, repeat purchases made offline, or the deal a lead turned into later.

Timing. GA4 collects events in near real time, and Google says standard reports can take 24 to 48 hours to finish processing.

Access. The GA4 Data API with read access to the property.

LinkedIn Ads on its own

LinkedIn sees clicks, lead-form submissions and the companies it reached. It never sees whether a lead became a deal.

Timing. LinkedIn reports conversions under its own windows, thirty days after a click and seven after a view by default.

Access. The LinkedIn Marketing API with read access to the ad account.

Related guides

How to Track AI Traffic in Google Analytics. It is already in your analytics. It is just filed under Referral with everything else.
SEO Forecasting: What the Models Get Wrong. Every SEO forecast is a chain of estimates multiplied together. Understanding which link is weakest tells you how much to trust the number.

Services that use these connections

Local SEO services Google Ads management Answer engine optimization Website design for small business Digital marketing pricing

Analyses: Google Analytics + LinkedIn Ads

Revenue Attribution Customer Journey Mapping Anomaly Detection Predictive Forecasting Root Cause Analysis Campaign Optimization Customer Retention Combined Reporting

Other Google Analytics combinations

questions

Questions about Google Analytics + LinkedIn Ads

What can I learn by connecting Google Analytics and LinkedIn Ads?

askotter puts Google Analytics and LinkedIn Ads numbers in one report, so you can see where customers came from and why a number moved.

How does askotter connect Google Analytics and LinkedIn Ads?

Live connections use a standard sign-in, and other tools use a file export. No developer is needed.

Is my data secure when connecting Google Analytics and LinkedIn Ads?

askotter uses encrypted connections and role-based access, and you control who on your staff sees what.

Google Analytics + LinkedIn Ads is coming soon

Talk to us about your timeline, and we will confirm the launch date before you commit.

Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.