askotter / Integrations / Google Ads + WordPress

integration pair

Connect Google Ads and WordPress for your business

Google Ads and WordPress each hold numbers the other never sees. askotter reads both and tells you, by text, what they mean together.

● Google Ads · LIVE + ● WordPress · LIVE

Connect Now → See how it works

the short answer

What do you get by connecting Google Ads and WordPress?

askotter reads Google Ads and WordPress side by side and puts both in one report for the business. The owner sees how activity in one leads to results in the other, gets an alert when a number moves and can ask questions by text.

From Google Ads: Campaign performance, Keyword data and quality scores, Ad group and creative performance.
From WordPress: Page and post performance, Content categories and tags, User engagement metrics.
Status: Both connect today.
Not for: Replacing Google Ads or WordPress. Both keep working exactly as they do now.

why connect them

Why connect Google Ads and WordPress

Google Ads spend sits beside your Stripe payments and booking records, so the return is counted from your own books. It fits into our Google Ads management work.

matching the records

How Google Ads and WordPress records line up

Google Ads and WordPress both report by page. URLs are normalised first (protocol, trailing slash and tracking parameters removed) and then joined page by page.

Shared between the two: the page URL.

What each tool sees on its ownShow less

Google Ads on its own

Google Ads counts the conversions it can see through its own tag. It cannot tell a refunded sale from a kept one, or a junk lead from a good one.

Timing. Google Ads credits a conversion back to the date of the click, so yesterday's conversion count can still rise for days.

Access. The Google Ads API with read access to the account.

WordPress on its own

WordPress knows what is published and when it changed. Without analytics beside it, it has no idea which pages bring in work.

Timing. WordPress stamps the publish and modified date on every post and page, which marks exactly when content changed.

Access. The WordPress REST API with an application password.

Related guides

Why Your Google Ads Aren't Converting (And How to Fix It). Clicks without conversions is the most expensive problem in marketing.
Performance Max for Local Businesses: Where the Budget Goes. The campaign type that decides for you, and the reporting that follows.

questions

Questions about Google Ads + WordPress

What can I learn by connecting Google Ads and WordPress?

askotter puts Google Ads and WordPress numbers in one report, so you can see where customers came from and why a number moved.

How does askotter connect Google Ads and WordPress?

Live connections use a standard sign-in, and other tools use a file export. No developer is needed.

Is my data secure when connecting Google Ads and WordPress?

askotter uses encrypted connections and role-based access, and you control who on your staff sees what.

Connect Google Ads + WordPress. Five minutes.

Plans are on the digital marketing pricing page.

Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.