Revenue Attribution: Google Ads + WordPress
Which marketing brings in paying customers? askotter reads Google Ads and WordPress together and answers it for your business, by text.
How does revenue attribution with Google Ads and WordPress work for a small business?
askotter reads Google Ads and WordPress side by side so it can trace each payment back to the marketing that earned it. One count of where paying customers came from, built from the path each one took.
Read the full answerShow less
A person reviews every suggestion before it changes your budget. The owner asks follow-up questions by text.
- From Google Ads
- Campaign performance, Keyword data and quality scores, Ad group and creative performance.
- From WordPress
- Page and post performance, Content categories and tags, User engagement metrics.
- Status
- Both connect today.
- Not for
- Replacing Google Ads or WordPress. Both keep working exactly as they do now.
Which marketing brings in paying customers?
Every ad platform takes credit for the same customer. Google, Meta and your email tool can each claim one booking, and they cannot all be right. You need one count you can trust.
How askotter handles it
askotter reads Google Ads and WordPress side by side, so it can trace each payment back to the marketing that earned it.
A person checks the result before it reaches you. This is part of our Google Ads management work.
How Google Ads and WordPress records line up
Google Ads and WordPress both report by page. URLs are normalised first (protocol, trailing slash and tracking parameters removed) and then joined page by page.
Shared between the two: the page URL.
What revenue attribution uses from each
Revenue attribution needs a way to connect a touchpoint to a payment.
From Google Ads that means the gclid on every click. From WordPress it means the page URL each conversion started on.
These two tools hold no shared customer identifier, so per-customer answers need a third connected tool that each side can match, such as GA4 or your CRM. Daily totals work with these two alone.
What each tool sees on its ownShow less
Google Ads on its own
Google Ads counts the conversions it can see through its own tag. It cannot tell a refunded sale from a kept one, or a junk lead from a good one.
Timing. Google Ads credits a conversion back to the date of the click, so yesterday's conversion count can still rise for days.
Access. The Google Ads API with read access to the account.
WordPress on its own
WordPress knows what is published and when it changed. Without analytics beside it, it has no idea which pages bring in work.
Timing. WordPress stamps the publish and modified date on every post and page, which marks exactly when content changed.
Access. The WordPress REST API with an application password.
Related guides
- Why Your Google Ads Aren't Converting (And How to Fix It). Clicks without conversions is the most expensive problem in marketing.
- Performance Max for Local Businesses: Where the Budget Goes. The campaign type that decides for you, and the reporting that follows.
Services that use these connections
Other analyses: Google Ads + WordPress
Questions about Google Ads + WordPress
Do I need a developer to connect Google Ads and WordPress?
How is askotter's Revenue Attribution different from what Google Ads shows on its own?
Connect Google Ads + WordPress. Five minutes.
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