Revenue Attribution: Google Ads + HubSpot
Which marketing brings in paying customers? askotter reads Google Ads and HubSpot together and answers it for your business, by text.
How does revenue attribution with Google Ads and HubSpot work for a small business?
askotter reads Google Ads and HubSpot side by side so it can trace each payment back to the marketing that earned it. One count of where paying customers came from, built from the path each one took.
Read the full answerShow less
A person reviews every suggestion before it changes your budget. The owner asks follow-up questions by text.
- From Google Ads
- Campaign performance, Keyword data and quality scores, Ad group and creative performance.
- From HubSpot
- Contacts and companies, Deal pipeline and stages, Email campaign performance.
- Status
- Both connect today.
- Not for
- Replacing Google Ads or HubSpot. Both keep working exactly as they do now.
Which marketing brings in paying customers?
Every ad platform takes credit for the same customer. Google, Meta and your email tool can each claim one booking, and they cannot all be right. You need one count you can trust.
How askotter handles it
askotter reads Google Ads and HubSpot side by side, so it can trace each payment back to the marketing that earned it.
A person checks the result before it reaches you. This is part of our Google Ads management work.
How Google Ads and HubSpot records line up
Google Ads and HubSpot both report by page. URLs are normalised first (protocol, trailing slash and tracking parameters removed) and then joined page by page.
Google Ads and HubSpot both keep the UTM source, medium and campaign values from the visit, so activity lines up campaign by campaign even when no single person can be matched.
Shared between the two: the page URL and the UTM campaign tags.
What revenue attribution uses from each
Revenue attribution needs a way to connect a touchpoint to a payment.
From Google Ads that means the gclid on every click. From HubSpot it means closed-won deal amounts and each contact's original source.
These two tools hold no shared customer identifier, so per-customer answers need a third connected tool that each side can match, such as GA4 or your CRM. Daily totals work with these two alone.
What each tool sees on its ownShow less
Google Ads on its own
Google Ads counts the conversions it can see through its own tag. It cannot tell a refunded sale from a kept one, or a junk lead from a good one.
Timing. Google Ads credits a conversion back to the date of the click, so yesterday's conversion count can still rise for days.
Access. The Google Ads API with read access to the account.
HubSpot on its own
HubSpot sees the contact and the deal. It cannot see money collected outside it, or ad spend on platforms it is not connected to.
Timing. HubSpot updates contact and deal properties as they change, and keeps the original source and first page seen on each contact.
Access. A HubSpot private app or OAuth connection with read-only CRM scopes.
Related guides
- Why Your Google Ads Aren't Converting (And How to Fix It). Clicks without conversions is the most expensive problem in marketing.
- Performance Max for Local Businesses: Where the Budget Goes. The campaign type that decides for you, and the reporting that follows.
Services that use these connections
Other analyses: Google Ads + HubSpot
Questions about Google Ads + HubSpot
Do I need a developer to connect Google Ads and HubSpot?
How is askotter's Revenue Attribution different from what Google Ads shows on its own?
Connect Google Ads + HubSpot. Five minutes.
Plans are on the digital marketing pricing page.
Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.