Campaign Optimization: Google Ads + SAP
Which campaigns should you grow and which should you stop? askotter reads Google Ads and SAP together and answers it for your business, by text.
How does campaign optimization with Google Ads and SAP work for a small business?
askotter reads Google Ads and SAP side by side so it can improve campaigns using numbers from every connected account. Grow, pause or fix.
Read the full answerShow less
Each suggestion is backed by your own revenue numbers, and a person reviews every one. The owner asks follow-up questions by text.
- From Google Ads
- Campaign performance, Keyword data and quality scores, Ad group and creative performance.
- From SAP
- Financial accounting, Inventory and materials management, Production planning.
- Status
- Both connect today.
- Not for
- Replacing Google Ads or SAP. Both keep working exactly as they do now.
Which campaigns should you grow and which should you stop?
Each campaign gets judged inside its own platform. A Meta campaign can look weak on its own and still drive 40% of your Google conversions. You cannot see that from inside Meta.
How askotter handles it
askotter reads Google Ads and SAP side by side, so it can improve campaigns using numbers from every connected account.
A person checks the result before it reaches you. This is part of our Google Ads management work.
How Google Ads and SAP records line up
Google Ads and SAP share no customer or visit identifier. askotter puts them on one timeline instead, so a change in Google Ads clicks can be read against what SAP recorded in the same hours.
What campaign optimization uses from each
Campaign optimization needs cost on one side and outcome on the other.
From Google Ads that means cost and clicks by campaign and search term. From SAP it means margin by customer segment.
These two tools hold no shared customer identifier, so per-customer answers need a third connected tool that each side can match, such as GA4 or your CRM. Daily totals work with these two alone.
What each tool sees on its ownShow less
Google Ads on its own
Google Ads counts the conversions it can see through its own tag. It cannot tell a refunded sale from a kept one, or a junk lead from a good one.
Timing. Google Ads credits a conversion back to the date of the click, so yesterday's conversion count can still rise for days.
Access. The Google Ads API with read access to the account.
SAP on its own
SAP holds the booked order, the invoice and the customer master. It has no record of the marketing that produced the order.
Timing. SAP data usually reaches outside systems in scheduled extracts, so it runs as current as the extract schedule your ERP team sets.
Access. Read-only OData services or scheduled exports set up with your ERP team.
Related guides
- Why Your Google Ads Aren't Converting (And How to Fix It). Clicks without conversions is the most expensive problem in marketing.
- Performance Max for Local Businesses: Where the Budget Goes. The campaign type that decides for you, and the reporting that follows.
Services that use these connections
Other analyses: Google Ads + SAP
Questions about Google Ads + SAP
Do I need a developer to connect Google Ads and SAP?
How is askotter's Campaign Optimization different from what Google Ads shows on its own?
Connect Google Ads + SAP. Five minutes.
Plans are on the digital marketing pricing page.
Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.