Combined Reporting: Google Ads + Zendesk
How do you get one set of numbers you can trust? askotter reads Google Ads and Zendesk together and answers it for your business, by text.
How does combined reporting with Google Ads and Zendesk work for a small business?
askotter reads Google Ads and Zendesk side by side so it can combine your accounts into one clean report you can ask questions of. One report covering every connected account, cleaned up and answerable by text.
Read the full answerShow less
The owner asks follow-up questions by text.
- From Google Ads
- Campaign performance, Keyword data and quality scores, Ad group and creative performance.
- From Zendesk
- Ticket volume and resolution, CSAT scores, Agent performance.
- Status
- Zendesk is on the integration roadmap, so the matching described here starts when that connector ships.
- Not for
- Replacing Google Ads or Zendesk. Both keep working exactly as they do now.
How do you get one set of numbers you can trust?
GA4 says one thing, Stripe says another, and your booking system disagrees with both. Matching them by hand takes hours, and the answer is still fuzzy.
How askotter handles it
askotter reads Google Ads and Zendesk side by side, so it can combine your accounts into one clean report you can ask questions of.
A person checks the result before it reaches you. This is part of our Google Ads management work.
How Google Ads and Zendesk records line up
Google Ads and Zendesk share no customer or visit identifier. askotter puts them on one timeline instead, so a change in Google Ads clicks can be read against what Zendesk recorded in the same hours.
What combined reporting uses from each
Combined reporting needs a shared identifier or a shared time grain.
From Google Ads that means gclids and search terms. From Zendesk it means requester emails and organisations.
Zendesk is on the integration roadmap, so the matching described here starts when that connector ships.
What each tool sees on its ownShow less
Google Ads on its own
Google Ads counts the conversions it can see through its own tag. It cannot tell a refunded sale from a kept one, or a junk lead from a good one.
Timing. Google Ads credits a conversion back to the date of the click, so yesterday's conversion count can still rise for days.
Access. The Google Ads API with read access to the account.
Zendesk on its own
Zendesk sees the complaint and how it was handled. It cannot see what the customer is worth or whether they bought again.
Timing. Zendesk timestamps every ticket, reply and status change.
Access. The Zendesk Support API with a read-only token.
Related guides
- Why Your Google Ads Aren't Converting (And How to Fix It). Clicks without conversions is the most expensive problem in marketing.
- Performance Max for Local Businesses: Where the Budget Goes. The campaign type that decides for you, and the reporting that follows.
Services that use these connections
Other analyses: Google Ads + Zendesk
Questions about Google Ads + Zendesk
Do I need a developer to connect Google Ads and Zendesk?
How is askotter's Combined Reporting different from what Google Ads shows on its own?
Google Ads + Zendesk is coming soon
Talk to us about your timeline, and we will confirm the launch date before you commit.
Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.